What users are saying about
5 Ratings
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100
211 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Feature Set Ratings

  • Curata ranks higher in 1 feature set: Content Reporting & Analytics
  • Ion, by Rock Content ranks higher in 1 feature set: Content Publishing

Content Publishing

7.5

Curata

75%
8.6

Ion, by Rock Content

86%
Ion, by Rock Content ranks higher in 6/6 features

Content hub

7.0
70%
1 Rating
9.9
99%
104 Ratings

Content distribution

8.0
80%
1 Rating
8.0
80%
93 Ratings

Forms / Gated content

N/A
0 Ratings
9.9
99%
107 Ratings

Embedded CTAs

N/A
0 Ratings
10.0
100%
108 Ratings

Content promotion

N/A
0 Ratings
8.0
80%
86 Ratings

Content automation

N/A
0 Ratings
6.0
60%
90 Ratings

Content Reporting & Analytics

8.5

Curata

85%
8.4

Ion, by Rock Content

84%
Ion, by Rock Content ranks higher in 4/4 features

Closed-loop tracking and reporting

8.0
80%
1 Rating
8.0
80%
95 Ratings

Content performance analytics

9.0
90%
1 Rating
9.8
98%
116 Ratings

Audience profiling and targeting

N/A
0 Ratings
6.0
60%
91 Ratings

Campaign optimization dashboard

N/A
0 Ratings
9.8
98%
107 Ratings

Content Creation

Curata

Feature Set Not Supported
N/A
7.5

Ion, by Rock Content

75%
Ion, by Rock Content ranks higher in 2/2 features

Ideation

N/A
0 Ratings
9.9
99%
99 Ratings

Content collaboration

N/A
0 Ratings
5.1
51%
94 Ratings

Attribute Ratings

  • Curata is rated higher in 1 area: Likelihood to Renew
  • Ion, by Rock Content is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.0

Curata

80%
2 Ratings
9.9

Ion, by Rock Content

99%
135 Ratings

Likelihood to Renew

10.0

Curata

100%
1 Rating
7.0

Ion, by Rock Content

70%
22 Ratings

Usability

Curata

N/A
0 Ratings
7.4

Ion, by Rock Content

74%
17 Ratings

Availability

Curata

N/A
0 Ratings
10.0

Ion, by Rock Content

100%
1 Rating

Performance

Curata

N/A
0 Ratings
9.0

Ion, by Rock Content

90%
1 Rating

Support Rating

Curata

N/A
0 Ratings
10.0

Ion, by Rock Content

100%
36 Ratings

Online Training

Curata

N/A
0 Ratings
8.0

Ion, by Rock Content

80%
1 Rating

Implementation Rating

Curata

N/A
0 Ratings
10.0

Ion, by Rock Content

100%
12 Ratings

Product Scalability

Curata

N/A
0 Ratings
10.0

Ion, by Rock Content

100%
2 Ratings

Likelihood to Recommend

Curata

I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Shane Adair | TrustRadius Reviewer

Ion, by Rock Content

If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use.If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't.If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
Anonymous | TrustRadius Reviewer

Pros

Curata

  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
Allison Davis | TrustRadius Reviewer

Ion, by Rock Content

  • Quick Starts make it so easy to get started.
  • Real-time updates are awesome and save a ton of wasteful process.
  • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
  • Chat support is excellent and deeper-dive support has been super helpful.
  • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
Steve Gandola | TrustRadius Reviewer

Cons

Curata

  • For me the product worked great for what I needed it for, I no longer needed it and was a few days past their renewal date (you have to cancel either 60 or 90 days before the end date of the contract) and they would not work with me. They took the stance of, "Too bad, so sad." They offered me their CMS along with their CCS for this last year, but we never fully used it and was turned off by the lack of customer service initially in this situation...especially after it was a matter of around 10 days or so that I was late.
  • Having to keep reconnecting LinkedIn would throw me off at times.
  • Sometimes the article I was trying to post to WordPress would get hung up and I would need to get a hold of support to help clear the system.
Shane Adair | TrustRadius Reviewer

Ion, by Rock Content

  • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
  • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
  • I think the controls admins use when creating new users could be a bit more straightforward.
Taylor Bornstein | TrustRadius Reviewer

Pricing Details

Curata

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$699 per Instance (no seat limits)

Curata Editions & Modules

Edition
Curata Software$6991
  1. per Instance (no seat limits)
Additional Pricing Details
We have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)

Ion, by Rock Content

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$5,500

Starting Price

$0 per year

Ion, by Rock Content Editions & Modules

Edition
Managed Services + SaaSCustom1
  1. per year
Additional Pricing Details
ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.

Likelihood to Renew

Curata

Curata 10.0
Based on 1 answer
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Allison Davis | TrustRadius Reviewer

Ion, by Rock Content

Ion, by Rock Content 7.0
Based on 22 answers
We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
Laura Medley | TrustRadius Reviewer

Usability

Curata

No score
No answers yet
No answers on this topic

Ion, by Rock Content

Ion, by Rock Content 7.4
Based on 17 answers
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
Leah Jakaitis | TrustRadius Reviewer

Performance

Curata

No score
No answers yet
No answers on this topic

Ion, by Rock Content

Ion, by Rock Content 9.0
Based on 1 answer
Sometimes the editor can be a little slow.
Kelly Saux | TrustRadius Reviewer

Support Rating

Curata

No score
No answers yet
No answers on this topic

Ion, by Rock Content

Ion, by Rock Content 10.0
Based on 36 answers
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team.*Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
Chris Schultz | TrustRadius Reviewer

Online Training

Curata

No score
No answers yet
No answers on this topic

Ion, by Rock Content

Ion, by Rock Content 8.0
Based on 1 answer
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
Anonymous | TrustRadius Reviewer

Implementation Rating

Curata

No score
No answers yet
No answers on this topic

Ion, by Rock Content

Ion, by Rock Content 10.0
Based on 12 answers
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
Jessica Hill | TrustRadius Reviewer

Alternatives Considered

Curata

We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision
Allison Davis | TrustRadius Reviewer

Ion, by Rock Content

I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
Aubyn Scolnick | TrustRadius Reviewer

Scalability

Curata

No score
No answers yet
No answers on this topic

Ion, by Rock Content

Ion, by Rock Content 10.0
Based on 2 answers
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
Georgia Dardick | TrustRadius Reviewer

Return on Investment

Curata

  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
Shane Adair | TrustRadius Reviewer

Ion, by Rock Content

  • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
  • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
  • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
Jesse Bond | TrustRadius Reviewer

Screenshots

Add comparison