Curata vs. Sitecore Experience Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Curata
Score 8.0 out of 10
N/A
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
Sitecore Experience Manager
Score 7.9 out of 10
N/A
Sitecore Experience Manager is an enterprise-grade CMS competing with Oracle WebCenter, IBM Web Content Manager and Adobe. It presents a fairly wide and comprehensive swath of inbuilt features. In Sitecore WCM editing takes place from within the page with its inline editor, allowing editors and authors to create display rules and content within the context of the page in an integrated process. It allows the creation of blogs, wikis, polls, integrates with social media, and is mobile…N/A
Pricing
CurataSitecore Experience Manager
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
No answers on this topic
Offerings
Pricing Offerings
CurataSitecore Experience Manager
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)
More Pricing Information
Community Pulse
CurataSitecore Experience Manager
Top Pros
Top Cons
Features
CurataSitecore Experience Manager
Content Creation
Comparison of Content Creation features of Product A and Product B
Curata
8.3
1 Ratings
3% above category average
Sitecore Experience Manager
-
Ratings
Ideation8.01 Ratings00 Ratings
Approval workflows8.01 Ratings00 Ratings
Content collaboration9.01 Ratings00 Ratings
Content calendar8.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Curata
8.0
2 Ratings
1% below category average
Sitecore Experience Manager
-
Ratings
Content hub8.02 Ratings00 Ratings
Embedded CTAs8.01 Ratings00 Ratings
Content distribution8.02 Ratings00 Ratings
Content promotion8.01 Ratings00 Ratings
Content automation8.01 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Curata
8.3
2 Ratings
6% above category average
Sitecore Experience Manager
-
Ratings
Closed-loop tracking and reporting8.02 Ratings00 Ratings
Content performance analytics9.02 Ratings00 Ratings
Campaign optimization dashboard8.01 Ratings00 Ratings
Competitive analytics8.01 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Curata
-
Ratings
Sitecore Experience Manager
9.0
19 Ratings
12% above category average
Role-based user permissions00 Ratings9.019 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Curata
-
Ratings
Sitecore Experience Manager
8.0
17 Ratings
4% above category average
API00 Ratings8.016 Ratings
Internationalization / multi-language00 Ratings8.014 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Curata
-
Ratings
Sitecore Experience Manager
8.4
19 Ratings
10% above category average
WYSIWYG editor00 Ratings8.019 Ratings
Code quality / cleanliness00 Ratings9.018 Ratings
Admin section00 Ratings9.018 Ratings
Page templates00 Ratings8.016 Ratings
Library of website themes00 Ratings8.06 Ratings
Mobile optimization / responsive design00 Ratings8.016 Ratings
Publishing workflow00 Ratings8.017 Ratings
Form generator00 Ratings9.017 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Curata
-
Ratings
Sitecore Experience Manager
8.4
18 Ratings
14% above category average
Content taxonomy00 Ratings9.016 Ratings
SEO support00 Ratings8.014 Ratings
Bulk management00 Ratings8.012 Ratings
Availability / breadth of extensions00 Ratings8.017 Ratings
Community / comment management00 Ratings9.014 Ratings
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CurataSitecore Experience Manager
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Score 9.5 out of 10
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User Ratings
CurataSitecore Experience Manager
Likelihood to Recommend
8.0
(3 ratings)
9.0
(27 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.0
(9 ratings)
Usability
-
(0 ratings)
7.3
(4 ratings)
Support Rating
-
(0 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
User Testimonials
CurataSitecore Experience Manager
Likelihood to Recommend
Curata
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Read full review
Sitecore
Great for companies that are looking to create customized, tailored content solutions and be willing to put in the hard work and effort to maximize the value out of the tool. If your company is just looking for very basic content management without all the bells and whistles, I'd recommend looking elsewhere for less [money].
Read full review
Pros
Curata
  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
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Sitecore
  • Personalisation of advertising banners based upon knowledge of the customer, like location or previous searches enables us to target customers with products and offers that they are more likely to engage with, which has been done to good effect.
  • The use of Sitecore for content management enables the business and design team to perform changes to things, like images, content and page structure, which would otherwise have required a code release, which is costly in terms of man power.
  • The A/B testing in Sitecore is good because it allows us to statistically verify minor changes to the site - like advert changes or component ordering on the page - as to whether or not they positively impact conversion.
Read full review
Cons
Curata
  • more subscription plans as not all people need all features.
Read full review
Sitecore
  • Sitecore is Customer Engagement Platform. It comes with lots of features (e.g. Authoring, Analytics, personalization, A/B Test, Webforms for marketers etc), But, most of them are not being used by many clients. If you are really looking for just CMS (only authoring and publishing), then I don't think Sitecore is a way to go.
  • You need to have a strong Sitecore certified developer base to manage the Sitecore platform (if you are using all features). It's the same case with others. But, finding a Sitecore certified (costs $$) developer is tough in the market. Now the market is growing (thanks to Sitecore promotional events) and Sitecore is gaining popularity, It may be easy to find such developers in the future. If you want to leverage most out of the Sitecore community you need to be a Sitecore certified developer.
  • Sitecore comes with lots of built-in features and marketplace components. I feel this puts in a little tricky situation. It gives an opportunity for a normal developer to use some of the free marketplace module, which may or may not be supported in a future version of Sitecore. which may put the entire platform in risk to upgrade to latest Sitecore version. You need to have a proper process to control and validate the marketplace components before using them.
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Likelihood to Renew
Curata
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
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Sitecore
Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.
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Usability
Curata
No answers on this topic
Sitecore
With any platform that offers so much capability, usability will naturally be more challenging. Sitecore does an admirable job and made massive strides in version 8, but at some times offers too many ways to achieve the same task allows users to sometimes take a path less efficient than the preferred path.
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Support Rating
Curata
No answers on this topic
Sitecore
Sitecore Support is very knowledgeable and helpful. We have raised a number of issues with them and they rarely fail to come up with an acceptable solution.
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Online Training
Curata
No answers on this topic
Sitecore
Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
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Implementation Rating
Curata
No answers on this topic
Sitecore
Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.
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Alternatives Considered
Curata
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
Read full review
Sitecore
The decision to select Sitecore was not ultimately mine, but the fact that we were able to leverage in-house Microsoft .Net (C#) experience on a platform that had a library of extensions, but also allowed us to customize and keep private our confidential IP has been a big help. When you see a SharePoint site or a Drupal site you can usually tell "oh this is a MS SharePoint site", but with Sitecore the ability to customize and have different views even different components based on device type makes Sitecore a clear winner.
Read full review
Return on Investment
Curata
  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
Read full review
Sitecore
  • ROI depends so much on implementation. Its would be difficult to comment in a positive or negative regarding CMS product to direct ROI. A non-technical user would be surprised at what a basic installation of Sitecore looks like. "Hello World" comes to mind. With that in mind we can look at two things, Sitecore Support and Sitecore Partners.
  • Certified Internal Developers and Sitecore Support: This depends on the qualifications of your existing departments regarding implementing a enterprise CMS. No experience to some experience, this is a no brainer, rigorously vet top and middle partners and hire one to lead this effort. If your experienced still hire a partner and vet them but hire a middle to small partner and have them help, not lead.
  • "Sitecore Window": You could equate Sitecore in some implementation as throwing expensive parts at a car problem. If your business requirements and data consumption needs are not within this cost window then in the end on paper it will be difficult to see ROI or that there just wasn't a return. Then it will be time to look at other lower cost alternatives The initial cost is just the start. Over engineering and expensive horizontal integration partners can cost someone a promotion or job.
  • If your content workflows are complex, sites rendering data requirements are large and performance and scalability are paramount. Sitecore should be in your top 3.
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ScreenShots

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.