What users are saying about
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.3 out of 100
Based on 5 reviews and ratings
46 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 46 reviews and ratings
Feature Set Ratings
- Curata ranks higher in 1 feature set: Content Reporting & Analytics
- Sprinklr Modern Marketing & Advertising ranks higher in 1 feature set: Content Publishing
Content Publishing

7.5
Curata
75%
7.9
Sprinklr Modern Marketing & Advertising
79%
Sprinklr Modern Marketing & Advertising ranks higher in 5/6 features
Sprinklr Modern Marketing & Advertising ranks higher in 5/6 features
Content hub

7.0
70%
1 Rating
6.5
65%
5 Ratings
Content distribution

8.0
80%
1 Rating
9.0
90%
5 Ratings
Forms / Gated content

N/A
0 Ratings
8.0
80%
3 Ratings
Embedded CTAs

N/A
0 Ratings
8.0
80%
2 Ratings
Content promotion

N/A
0 Ratings
8.5
85%
5 Ratings
Content automation

N/A
0 Ratings
7.5
75%
5 Ratings
Content Reporting & Analytics

8.5
Curata
85%
7.4
Sprinklr Modern Marketing & Advertising
74%
Sprinklr Modern Marketing & Advertising ranks higher in 4/5 features
Sprinklr Modern Marketing & Advertising ranks higher in 4/5 features
Closed-loop tracking and reporting

8.0
80%
1 Rating
8.0
80%
6 Ratings
Content performance analytics

9.0
90%
1 Rating
7.5
75%
7 Ratings
Audience profiling and targeting

N/A
0 Ratings
5.5
55%
7 Ratings
Campaign optimization dashboard

N/A
0 Ratings
7.5
75%
5 Ratings
Competitive analytics

N/A
0 Ratings
8.5
85%
6 Ratings
Content Creation

Curata
Feature Set Not Supported
N/A
8.1
Sprinklr Modern Marketing & Advertising
81%
Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features
Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features
Ideation

N/A
0 Ratings
7.0
70%
4 Ratings
Approval workflows

N/A
0 Ratings
9.0
90%
3 Ratings
Content collaboration

N/A
0 Ratings
8.0
80%
6 Ratings
Content calendar

N/A
0 Ratings
9.0
90%
4 Ratings
Network for content licensing/production

N/A
0 Ratings
7.3
73%
1 Rating
Attribute Ratings
- Curata is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

8.0
Curata
80%
2 Ratings
7.4
Sprinklr Modern Marketing & Advertising
74%
16 Ratings
Likelihood to Renew

10.0
Curata
100%
1 Rating
Sprinklr Modern Marketing & Advertising
N/A
0 Ratings
Support Rating

Curata
N/A
0 Ratings
8.4
Sprinklr Modern Marketing & Advertising
84%
28 Ratings
Likelihood to Recommend
Curata
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Marketing Manager
TAB BankBanking, 201-500 employees
Sprinklr Modern Marketing & Advertising
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.

Verified User
Strategist in Marketing
Retail Company, 10,001+ employeesPros
Curata
- Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
- The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
- I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
- Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
Marketing and Social Media Coordinator
Ultramar Travel ManagementLeisure, Travel & Tourism, 201-500 employees
Sprinklr Modern Marketing & Advertising
- Great personal attention from our account executive. They tried their best to coach and onboarding.
- Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
- Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Senior Business Solutions Owner for Marketing Technology
Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & TexasHospital & Health Care, 5001-10,000 employees
Cons
Curata
- For me the product worked great for what I needed it for, I no longer needed it and was a few days past their renewal date (you have to cancel either 60 or 90 days before the end date of the contract) and they would not work with me. They took the stance of, "Too bad, so sad." They offered me their CMS along with their CCS for this last year, but we never fully used it and was turned off by the lack of customer service initially in this situation...especially after it was a matter of around 10 days or so that I was late.
- Having to keep reconnecting LinkedIn would throw me off at times.
- Sometimes the article I was trying to post to WordPress would get hung up and I would need to get a hold of support to help clear the system.
Marketing Manager
TAB BankBanking, 201-500 employees
Sprinklr Modern Marketing & Advertising
- It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Marketing Specialist
The Marketing SpecialistMarketing and Advertising, 1-10 employees
Pricing Details
Curata
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$699 per Instance (no seat limits)
Curata Editions & Modules
Edition
Curata Software | $6991 |
---|
- per Instance (no seat limits)
Additional Pricing Details
We have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)Sprinklr Modern Marketing & Advertising
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Sprinklr Modern Marketing & Advertising Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Curata
Curata 10.0
Based on 1 answer
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Marketing and Social Media Coordinator
Ultramar Travel ManagementLeisure, Travel & Tourism, 201-500 employees
Sprinklr Modern Marketing & Advertising
No score
No answers yet
No answers on this topic
Support Rating
Curata
No score
No answers yet
No answers on this topic
Sprinklr Modern Marketing & Advertising
Sprinklr Modern Marketing & Advertising 8.4
Based on 28 answers
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.

Verified User
Analyst in Marketing
Marketing and Advertising Company, 10,001+ employeesAlternatives Considered
Curata
We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision
Marketing and Social Media Coordinator
Ultramar Travel ManagementLeisure, Travel & Tourism, 201-500 employees
Sprinklr Modern Marketing & Advertising
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
Head of Paid Media & Social Media Consultant, Strategist
neulandherzer (client: EGGER Group)Internet, 51-200 employees
Return on Investment
Curata
- I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
Marketing Manager
TAB BankBanking, 201-500 employees
Sprinklr Modern Marketing & Advertising
- Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
- Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
- In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
- The price of the tool is very high so I'm not sure that the ROI is 1 to 1

Verified User
Strategist in Marketing
Retail Company, 10,001+ employees