5 Ratings
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Score 7.3 out of 100
4 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

Curata

I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Shane Adair | TrustRadius Reviewer

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

It's a great tool, period. I'd recommend it to anyone who was going to take the time to utilize its varied resources. I wouldn't recommend it for an old-school agency that's not really tech savvy but for anyone looking to grow a book of business, it's an invaluable tool.
Parrish Peachee | TrustRadius Reviewer

Feature Rating Comparison

Content Publishing

Curata
7.5
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
9.0
Content hub
Curata
7.0
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
9.0
Content distribution
Curata
8.0
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
9.0
Forms / Gated content
Curata
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
9.0
Content promotion
Curata
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
9.0
Content automation
Curata
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
9.0

Content Reporting & Analytics

Curata
8.5
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
8.6
Closed-loop tracking and reporting
Curata
8.0
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
8.0
Content performance analytics
Curata
9.0
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
9.0
Audience profiling and targeting
Curata
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
8.0
Campaign optimization dashboard
Curata
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
9.0
Competitive analytics
Curata
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
9.0

Content Creation

Curata
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
8.6
Ideation
Curata
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
9.0
Approval workflows
Curata
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
8.0
Content collaboration
Curata
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
10.0
Content calendar
Curata
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
8.0
Network for content licensing/production
Curata
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
8.0

Pros

Curata

  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
Allison Davis | TrustRadius Reviewer

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

  • I love the Prep for a Meeting module. No matter the type of meeting you are prepping for, they have great resources to help you get the yes.
  • The employee education pieces are an awesome way to prepare employees for new benefit options like HSAs and HRAs.
  • The Compliance Roadmap is an excellent tool and is hugely appreciated by my small and middle market clients without full HR suites.
Parrish Peachee | TrustRadius Reviewer

Cons

Curata

  • For me the product worked great for what I needed it for, I no longer needed it and was a few days past their renewal date (you have to cancel either 60 or 90 days before the end date of the contract) and they would not work with me. They took the stance of, "Too bad, so sad." They offered me their CMS along with their CCS for this last year, but we never fully used it and was turned off by the lack of customer service initially in this situation...especially after it was a matter of around 10 days or so that I was late.
  • Having to keep reconnecting LinkedIn would throw me off at times.
  • Sometimes the article I was trying to post to WordPress would get hung up and I would need to get a hold of support to help clear the system.
Shane Adair | TrustRadius Reviewer

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

  • It's pretty darn good and it's my fault that I don't use it as much as I should. I'd love for it somehow to integrate more into my routine but I'm not sure what Zywave could do on their end about that.
Parrish Peachee | TrustRadius Reviewer

Likelihood to Renew

Curata

Curata 10.0
Based on 1 answer
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Allison Davis | TrustRadius Reviewer

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

No score
No answers yet
No answers on this topic

Alternatives Considered

Curata

We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision
Allison Davis | TrustRadius Reviewer

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) is simply the gold standard in what they do, providing valuable resources to agencies and helping them stand out and look more professional. I know of no real competition in their space and they are continually adding to their resources to stay ahead of the pack.
Parrish Peachee | TrustRadius Reviewer

Return on Investment

Curata

  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
Shane Adair | TrustRadius Reviewer

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

  • It has helped us remain relevant and retain larger clients. I don't track things like I should, but the ROI on this investment is solid.
  • Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) gives me the confidence to go after larger clients knowing I can compete with the extra resources seen in larger shops.
Parrish Peachee | TrustRadius Reviewer

Screenshots

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Pricing Details

Curata

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Curata Editions & Modules

Edition
Curata Software$6991
  1. per Instance (no seat limits)
Additional Pricing Details
We have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Curata
8.0
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
9.0

Likelihood to Renew

Curata
10.0
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

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