Curata vs. Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Curata
Score 8.0 out of 10
N/A
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Score 8.1 out of 10
N/A
Zywave Broker Briefcase Benefits Edition has a goal of being insurance agencies' sales, marketing, and education engine. The vendor aims to help companies empower their sales team, streamline communication and win new business by using the comprehensive sales and marketing tools available in Broker Briefcase Benefits. According to the vendor, Broker Briefcase Benefits has more than 4,500 pieces of professionally written and designed content that can be branded back to your agency.N/A
Pricing
CurataZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
No answers on this topic
Offerings
Pricing Offerings
CurataZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)—
More Pricing Information
Community Pulse
CurataZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Top Pros
Top Cons

No answers on this topic

Features
CurataZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Content Creation
Comparison of Content Creation features of Product A and Product B
Curata
8.3
1 Ratings
3% above category average
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
8.6
1 Ratings
6% above category average
Ideation8.01 Ratings9.01 Ratings
Approval workflows8.01 Ratings8.01 Ratings
Content collaboration9.01 Ratings10.01 Ratings
Content calendar8.01 Ratings8.01 Ratings
Network for content licensing/production00 Ratings8.01 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Curata
8.0
2 Ratings
1% below category average
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
9.0
1 Ratings
10% above category average
Content hub8.02 Ratings9.01 Ratings
Embedded CTAs8.01 Ratings00 Ratings
Content distribution8.02 Ratings9.01 Ratings
Content promotion8.01 Ratings9.01 Ratings
Content automation8.01 Ratings9.01 Ratings
Forms / Gated content00 Ratings9.01 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Curata
8.3
2 Ratings
6% above category average
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
8.6
1 Ratings
10% above category average
Closed-loop tracking and reporting8.02 Ratings8.01 Ratings
Content performance analytics9.02 Ratings9.01 Ratings
Campaign optimization dashboard8.01 Ratings9.01 Ratings
Competitive analytics8.01 Ratings9.01 Ratings
Audience profiling and targeting00 Ratings8.01 Ratings
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User Ratings
CurataZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Likelihood to Recommend
8.0
(3 ratings)
9.0
(1 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
CurataZywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase)
Likelihood to Recommend
Curata
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
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Zywave
It's a great tool, period. I'd recommend it to anyone who was going to take the time to utilize its varied resources. I wouldn't recommend it for an old-school agency that's not really tech savvy but for anyone looking to grow a book of business, it's an invaluable tool.
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Pros
Curata
  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
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Zywave
  • I love the Prep for a Meeting module. No matter the type of meeting you are prepping for, they have great resources to help you get the yes.
  • The employee education pieces are an awesome way to prepare employees for new benefit options like HSAs and HRAs.
  • The Compliance Roadmap is an excellent tool and is hugely appreciated by my small and middle market clients without full HR suites.
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Cons
Curata
  • more subscription plans as not all people need all features.
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Zywave
  • It's pretty darn good and it's my fault that I don't use it as much as I should. I'd love for it somehow to integrate more into my routine but I'm not sure what Zywave could do on their end about that.
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Likelihood to Renew
Curata
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
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Zywave
No answers on this topic
Alternatives Considered
Curata
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
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Zywave
Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) is simply the gold standard in what they do, providing valuable resources to agencies and helping them stand out and look more professional. I know of no real competition in their space and they are continually adding to their resources to stay ahead of the pack.
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Return on Investment
Curata
  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
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Zywave
  • It has helped us remain relevant and retain larger clients. I don't track things like I should, but the ROI on this investment is solid.
  • Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) gives me the confidence to go after larger clients knowing I can compete with the extra resources seen in larger shops.
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ScreenShots

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.

Zywave Content Cloud - Employee Benefits Content Packages (Broker Briefcase) Screenshots

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