Custify vs Sitecore Experience Platform

• As many health scores as you want per account on one screen.
• As many lifecycles as you want per account on one screen.
• Lots of health history information per client on one screen.
• Very easy usage for team collaboration.

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• Sitecore has a decent supply of out of the box components and capabilities that can be fairly easily styled to meet business needs without much customization needed. This often helps speed to market.
• Sitecore has had the flexibility of offering on-premise hosting or cloud hosting to meet different needs of clients, though recently they have strongly pushed their cloud-based hosting. This is in alignment with the industry and very helpful for organizations that aren't looking to add another product to the portfolio of packages that their internal IT teams need to manage
• Sitecore has a capable UI for editing content. Though some competition may do better in this regard, Sitecore's editing interface is fully capable.

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• There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
• The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.

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• While the UI is capable, some other products in this space have a much more intuitive editing interface. Sitecore could do better in providing an easy to use editing UI.
• It would be nice to see a fully managed Sitecore instead of just cloud hosted
• The price falls more to the premium side of things. Making the value proposition a bit harder to justify

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• Positive impact on churn reduction.
• Easy view of the customer onboarding progress.
• Playbooks make contacting a specific group of clients very easy.

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• For mature marketing organizations, the analytics that Sitecore allows you to capture have been valuable in pushing forward marketing objectives and giving insight into how to tailor content for the best UX

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