Customer Focus vs. Optimizely Customized Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Customer Focus
Score 9.6 out of 10
N/A
Customer Focus is solution that includes order management, inventory management, warehousing, CMS, E-mail marketing, CRM, and general accounting functions. E-Commerce web stores are also included in the solution.
$50
# of stores and users
Optimizely Customized Commerce
Score 9.0 out of 10
N/A
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.N/A
Pricing
Customer FocusOptimizely Customized Commerce
Editions & Modules
Standard
$50
# of stores and users
Ultimate
$99
# of stores and users
No answers on this topic
Offerings
Pricing Offerings
Customer FocusOptimizely Customized Commerce
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$249 Site setup and trainingRequired
Additional Details
More Pricing Information
Community Pulse
Customer FocusOptimizely Customized Commerce
Top Pros
Top Cons
Features
Customer FocusOptimizely Customized Commerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Customer Focus
9.2
1 Ratings
18% above category average
Optimizely Customized Commerce
7.5
26 Ratings
3% below category average
Product catalog & listings9.01 Ratings8.525 Ratings
Product management9.01 Ratings4.825 Ratings
Bulk product upload10.01 Ratings8.721 Ratings
Branding9.01 Ratings5.123 Ratings
Mobile storefront9.01 Ratings7.020 Ratings
Product variations9.01 Ratings7.021 Ratings
Website integration10.01 Ratings8.724 Ratings
Visual customization9.01 Ratings8.723 Ratings
CMS9.01 Ratings8.925 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Customer Focus
9.0
1 Ratings
17% above category average
Optimizely Customized Commerce
8.7
19 Ratings
13% above category average
Checkout user experience9.01 Ratings8.719 Ratings
Abandoned cart recovery00 Ratings8.715 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Customer Focus
8.0
1 Ratings
6% above category average
Optimizely Customized Commerce
7.1
25 Ratings
6% below category average
Personalized recommendations9.01 Ratings8.521 Ratings
SEO7.01 Ratings4.321 Ratings
Promotions & discounts00 Ratings8.521 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Customer Focus
9.0
1 Ratings
14% above category average
Optimizely Customized Commerce
8.1
25 Ratings
3% above category average
Shipping9.01 Ratings8.816 Ratings
Custom functionality9.01 Ratings5.723 Ratings
Multi-site management00 Ratings8.620 Ratings
Order processing00 Ratings8.819 Ratings
Inventory management00 Ratings8.815 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Customer Focus
-
Ratings
Optimizely Customized Commerce
8.9
17 Ratings
6% above category average
eCommerce security00 Ratings8.917 Ratings
Best Alternatives
Customer FocusOptimizely Customized Commerce
Small Businesses
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Customer FocusOptimizely Customized Commerce
Likelihood to Recommend
9.0
(1 ratings)
8.7
(26 ratings)
Likelihood to Renew
-
(0 ratings)
4.6
(2 ratings)
Usability
-
(0 ratings)
7.4
(7 ratings)
Support Rating
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
2.7
(1 ratings)
User Testimonials
Customer FocusOptimizely Customized Commerce
Likelihood to Recommend
Customer Focus, Inc.
Today, with a globalized competition and without truce, a company must evaluate and take into account its size, and use this to analyze which of the tools available in the market is more suited to their needs. If it is a small company, you can improve your customer service by incorporating a chat. But a company of national level must evaluate other aspects like: marketing, tastes, preferences, tendencies, etc. To achieve the effective management of relationships with our customers, this technology provides us with effective tools and easy access.
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Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Pros
Customer Focus, Inc.
  • Facilitates the interaction between the company and customers, through various communication channels, thanks to the storage of information of interest, such as the needs and preferences for products or services.
  • Access data of interest (about the clients, their histories, products, prices, etc.,) from any place with access to the internet
  • An extensive knowledge about the clients allows the company to present commercial offers adapted to their needs, so the income is also higher, through a lower sales cycle. The CRM allows to enhance sales and marketing functions.
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Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
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Cons
Customer Focus, Inc.
  • Cost is always an element to consider when purchasing a computer solution, both for the purchase of the software and for its maintenance, many forget about the ongoing support costs that come with software.
  • Many systems are backed up automatically through the cloud or through some other solution, but not all. So there is a good chance that the data will be lost. it is therefore necessary to take the safe backup forecasts in the event of any unforeseen occurrence and cause us an unpleasant surprise.
  • There is a difference between being served by a real person when making a phone call, to an automated attention system. Sometimes it is good to make the tasks more automatic, but it is also good to have a little personalized help to avoid losing the human value of relationships.
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Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Likelihood to Renew
Customer Focus, Inc.
No answers on this topic
Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Usability
Customer Focus, Inc.
No answers on this topic
Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Support Rating
Customer Focus, Inc.
No answers on this topic
Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Implementation Rating
Customer Focus, Inc.
No answers on this topic
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
Customer Focus, Inc.
Sales management is based on the management of customer relationships and must be centralized so that its analysis is effective. The data that is collected must be available for the generation of statistics for decision making by the directory. This tool allows us to generate the necessary data to generate results, save time and production cost. The other products did not fit our objectives.
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Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
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Return on Investment
Customer Focus, Inc.
  • With the information available, about the clients, the company can know and segment the markets and develop effective and successful marketing campaigns.
  • With the information the employee can develop more personalized relationships with the client.
  • This customer service tool facilitated the administrative processes of sales to achieve higher performance and better results in the company.
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Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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ScreenShots

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization