Customer Focus vs Salesforce Commerce Cloud

• Facilitates the interaction between the company and customers, through various communication channels, thanks to the storage of information of interest, such as the needs and preferences for products or services.
• Access data of interest (about the clients, their histories, products, prices, etc.,) from any place with access to the internet
• An extensive knowledge about the clients allows the company to present commercial offers adapted to their needs, so the income is also higher, through a lower sales cycle. The CRM allows to enhance sales and marketing functions.

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• Being a global brand, having a solution that works globally was key. SFCC is particularly good for allowing easily implementations and deployments of global solutions
• SFCC is a scalable solution which supported our need to roll out global sites quickly
• The vendor marketplace is used to find vendors and solutions who have pre-existing implementations and code templates, meaning it’s more cost effective to deliver
• With speed being such a crucial factor these days, SFCC is excellent at optimising performance. Whether it be server capacity around crucial events or a CDN that can deliver pages and content in a balanced and optimal way
• The SFCC roadmap is impressive. They have been good at understanding client requirements and including solutions to the core platform - i.e Apple Pay or GDPR

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• Cost is always an element to consider when purchasing a computer solution, both for the purchase of the software and for its maintenance, many forget about the ongoing support costs that come with software.
• Many systems are backed up automatically through the cloud or through some other solution, but not all. So there is a good chance that the data will be lost. it is therefore necessary to take the safe backup forecasts in the event of any unforeseen occurrence and cause us an unpleasant surprise.
• There is a difference between being served by a real person when making a phone call, to an automated attention system. Sometimes it is good to make the tasks more automatic, but it is also good to have a little personalized help to avoid losing the human value of relationships.

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• The UX within the Business Manager portion of Demandware, the primary interface for marketers, is generally a confusing, inconsistent mess. Particularly infuriating are the lack of consistency for search and sort behavior within the tool.
• A number of useful features, such as the ability to set schedules or tie features to unique customer segments, have seemingly arbitrary limitations imposed.
• Demandware's idea of leveraging the community to be a learning resource and a sounding board for new ideas and features is a nice theory, but in practice it doesn't work for businesses with a lot of customization. I'm left with the impression that individual support is not a priority.

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• With the information available, about the clients, the company can know and segment the markets and develop effective and successful marketing campaigns.
• With the information the employee can develop more personalized relationships with the client.
• This customer service tool facilitated the administrative processes of sales to achieve higher performance and better results in the company.

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• We wasted so much time trying to get this set up right I can't even fathom the monetary loss outside of our actual cash loss from the purchase.
• [I recommend you] vet your SF partners, ask for references or similar business customers to call on your own to learn about the company you may be working with.
• The negative impact was so great we shelved e-commerce and B2B for at least another year. It killed our drive to even want to do it.

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