Customer Focus vs TrueCommerce Nexternal

• Facilitates the interaction between the company and customers, through various communication channels, thanks to the storage of information of interest, such as the needs and preferences for products or services.
• Access data of interest (about the clients, their histories, products, prices, etc.,) from any place with access to the internet
• An extensive knowledge about the clients allows the company to present commercial offers adapted to their needs, so the income is also higher, through a lower sales cycle. The CRM allows to enhance sales and marketing functions.

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• Nexternal's customer service is the best in the business. Each account comes with a dedicated account rep who answers the phone when you call, and personally replies to your emails within a very reasonable time - sometimes within minutes!
• Nexternal is consistently improving their platform with added tools and 3rd party integrations for everything from social sharing and email campaign management to search optimization tools and automatic product feed integrations such as Amazon.
• Nexternal offers site security and PCI compliance out of the box. There is no need for an additional SSL, nor do you need to worry about the security of your clients' personal information.
• Nexternal is scalable and grows with your business. We have more than a handful of clients who have been with Nexternal for more than 10 years. In web-speak, that's like 50 years!
• The Nexternal shopping cart template can be customized to create a consistently branded experience from your home page throughout the entire shopping process.
• Nexternal offers a host of API and XML toolsets that allow clients to sync data between their ecommerce platform and most any other third party platform, thereby coordinating the operations of your business and cutting down on management time.

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• Customer Focus is not able to integrate with our email marketing system, therefore, it is more complicated for us to use the data collected on this platform, to be able to obtain results in our email commerce.
• The process of setting up automated responses for clients is a bit complex. It is not the typical software that is configured in a couple of weeks, I had complications when configuring the automated responses for the clients' requirements.

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• Nexternal needs a POS system that enables you to swipe credit cards. We switched to a different system because this was a limitation of Nexternal. At the point of purchase we used to have to write everything down and enter in later.
• The shipping functionality is extremely basic. The shipping address check for each state never worked properly. Also, with our new system, the woman who does the compliance can pull all reports per state out of it. Nexternal does not have that capability.

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• Better interaction with clients, I managed to obtain a perfect communication with each client who agreed to the acquisition of our banking services.
• Better order and inventory management for my entire company. I managed to manage all customer orders in the same panel, in addition, this made it easier to meet the requirements of each order.
• Visualization of the interests of the clients. Customer Focus did not provide detailed reports on what kinds of products or services have attracted the most attention from customers.

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• Because we are a development team who focuses on integrating Nexternal with our clients' sites, we can't speak to specific ROI or conversions, however, the length of time our clients stick with Nexternal says it all - in an industry where there are no shortage of choices in platforms, we have rarely ever moved a client from Nexternal to another platform. Instead, the vast majority of our clients who use Nexternal now either started off with the platform or moved to Nexternal from a less-than platform. We have clients who have been with Nexternal for over a decade, and that's really saying something.
• In the 10+ years that we have worked with Nexternal we have developed a solid relationship that is built solely on trust. We don't get any commission for referring customers to their site, nor do they receive any commission for sending customers our way. We work together because we enjoy it and we know that the other is dependable and worthwhile.

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