What users are saying about
15 Ratings
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Score 9.3 out of 100
50 Ratings
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Score 5.9 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Kaitlin Rawley | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
BenchmarkONE (formerly Hatchbuck)
6.7
WYSIWYG email editor
Customer.io
6.6
BenchmarkONE (formerly Hatchbuck)
6.9
Dynamic content
Customer.io
8.6
BenchmarkONE (formerly Hatchbuck)
6.2
Ability to test dynamic content
Customer.io
8.6
BenchmarkONE (formerly Hatchbuck)
5.8
A/B testing
Customer.io
7.9
BenchmarkONE (formerly Hatchbuck)
8.9
Mobile optimization
Customer.io
10.0
BenchmarkONE (formerly Hatchbuck)
8.9
Email deliverability reporting
Customer.io
7.7
BenchmarkONE (formerly Hatchbuck)
6.8
List management
Customer.io
10.0
BenchmarkONE (formerly Hatchbuck)
6.4
Triggered drip sequences
Customer.io
9.5
BenchmarkONE (formerly Hatchbuck)
6.4
Landing pages
Customer.io
BenchmarkONE (formerly Hatchbuck)
4.0

Reporting & Analytics

Customer.io
5.9
BenchmarkONE (formerly Hatchbuck)
4.5
Dashboards
Customer.io
5.4
BenchmarkONE (formerly Hatchbuck)
5.6
Standard reports
Customer.io
5.4
BenchmarkONE (formerly Hatchbuck)
1.0
Custom reports
Customer.io
7.0
BenchmarkONE (formerly Hatchbuck)
6.8

Lead Management

Customer.io
BenchmarkONE (formerly Hatchbuck)
6.1
Lead nurturing
Customer.io
BenchmarkONE (formerly Hatchbuck)
5.3
Lead scoring and grading
Customer.io
BenchmarkONE (formerly Hatchbuck)
6.4
Data quality management
Customer.io
BenchmarkONE (formerly Hatchbuck)
6.4
Automated sales alerts and tasks
Customer.io
BenchmarkONE (formerly Hatchbuck)
6.4

Campaign Management

Customer.io
BenchmarkONE (formerly Hatchbuck)
7.5
Calendaring
Customer.io
BenchmarkONE (formerly Hatchbuck)
7.9
Event/webinar marketing
Customer.io
BenchmarkONE (formerly Hatchbuck)
7.1

Social Media Marketing

Customer.io
BenchmarkONE (formerly Hatchbuck)
4.6
Social sharing and campaigns
Customer.io
BenchmarkONE (formerly Hatchbuck)
6.4
Social profile integration
Customer.io
BenchmarkONE (formerly Hatchbuck)
2.9

Platform & Infrastructure

Customer.io
BenchmarkONE (formerly Hatchbuck)
6.0
API
Customer.io
BenchmarkONE (formerly Hatchbuck)
2.3
Role-based workflow & approvals
Customer.io
BenchmarkONE (formerly Hatchbuck)
8.0
Customizability
Customer.io
BenchmarkONE (formerly Hatchbuck)
5.3
Integration with Salesforce.com
Customer.io
BenchmarkONE (formerly Hatchbuck)
6.7
Integration with Microsoft Dynamics CRM
Customer.io
BenchmarkONE (formerly Hatchbuck)
6.9
Integration with SugarCRM
Customer.io
BenchmarkONE (formerly Hatchbuck)
6.9

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • The product is simple to use but can be as complex as you would like it to be.
  • Customer service and support are great. Always responsive and quick to find a solution.
  • The email templates and instructional videos have been helpful.
  • They definitely understand marketing and have created a simple system to support content delivery.
David Gurian | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
Donald G. Purdy, M.A. | TrustRadius Reviewer

Likelihood to Renew

Customer.io

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.7
Based on 23 answers
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available.As a partner we are looking to grow with Hacthbuck into the future.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Usability

Customer.io

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.2
Based on 4 answers
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Reliability and Availability

Customer.io

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.5
Based on 8 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. | TrustRadius Reviewer

Support Rating

Customer.io

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 9.1
Based on 6 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Implementation Rating

Customer.io

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.2
Based on 6 answers
Overall very satisfied. More sample please.
Jim O'Keefe | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
Leo Woods | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • It saved us time, as we were able to centralize our marketing and sales efforts
  • It helped close more sales, through nurturing funnels
  • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Customer.io Editions & Modules

Additional Pricing Details
Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

BenchmarkONE (formerly Hatchbuck)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

BenchmarkONE (formerly Hatchbuck) Editions & Modules

Edition
Core$791
Pro$1391
Enterprise$1991
  1. per month
Additional Pricing Details
Listed prices reflect monthly cost for semi-annual billing. Monthly pricing information is available at hatchbuck.com/pricing.

Rating Summary

Likelihood to Recommend

Customer.io
9.0
BenchmarkONE (formerly Hatchbuck)
5.5

Likelihood to Renew

Customer.io
BenchmarkONE (formerly Hatchbuck)
8.7

Usability

Customer.io
BenchmarkONE (formerly Hatchbuck)
8.2

Reliability and Availability

Customer.io
BenchmarkONE (formerly Hatchbuck)
8.5

Performance

Customer.io
BenchmarkONE (formerly Hatchbuck)
6.4

Support Rating

Customer.io
BenchmarkONE (formerly Hatchbuck)
9.1

Implementation Rating

Customer.io
BenchmarkONE (formerly Hatchbuck)
8.2

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