What users are saying about
28 Ratings
2 Ratings
28 Ratings
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Score 8.8 out of 100
2 Ratings
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Score 6 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    2.6

    Mindmatrix

    26%
    Mindmatrix ranks higher in 8/8 features

    WYSIWYG email editor

    N/A
    0 Ratings
    1.0
    10%
    1 Rating

    Dynamic content

    N/A
    0 Ratings
    1.8
    18%
    1 Rating

    Ability to test dynamic content

    N/A
    0 Ratings
    1.8
    18%
    1 Rating

    Landing pages

    N/A
    0 Ratings
    4.5
    45%
    1 Rating

    A/B testing

    N/A
    0 Ratings
    3.6
    36%
    1 Rating

    Email deliverability reporting

    N/A
    0 Ratings
    2.7
    27%
    2 Ratings

    List management

    N/A
    0 Ratings
    3.6
    36%
    1 Rating

    Triggered drip sequences

    N/A
    0 Ratings
    1.8
    18%
    1 Rating

    Lead Management

    Customer.io

    Feature Set Not Supported
    N/A
    3.9

    Mindmatrix

    39%
    Mindmatrix ranks higher in 3/3 features

    Lead nurturing

    N/A
    0 Ratings
    3.6
    36%
    1 Rating

    Lead scoring and grading

    N/A
    0 Ratings
    5.5
    55%
    1 Rating

    Automated sales alerts and tasks

    N/A
    0 Ratings
    2.7
    27%
    1 Rating

    Social Media Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    5.0

    Mindmatrix

    50%
    Mindmatrix ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    5.5
    55%
    1 Rating

    Social profile integration

    N/A
    0 Ratings
    4.5
    45%
    1 Rating

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    5.0

    Mindmatrix

    50%
    Mindmatrix ranks higher in 2/2 features

    Dashboards

    N/A
    0 Ratings
    5.5
    55%
    1 Rating

    Standard reports

    N/A
    0 Ratings
    4.5
    45%
    1 Rating

    Platform & Infrastructure

    Customer.io

    Feature Set Not Supported
    N/A
    1.4

    Mindmatrix

    14%
    Mindmatrix ranks higher in 4/4 features

    API

    N/A
    0 Ratings
    1.0
    10%
    1 Rating

    Role-based workflow & approvals

    N/A
    0 Ratings
    1.8
    18%
    1 Rating

    Customizability

    N/A
    0 Ratings
    1.8
    18%
    1 Rating

    Integration with Salesforce.com

    N/A
    0 Ratings
    1.0
    10%
    1 Rating

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.9

    Customer.io

    99%
    8 Ratings
    1.8

    Mindmatrix

    18%
    1 Rating

    Likelihood to Renew

    Customer.io

    N/A
    0 Ratings
    1.0

    Mindmatrix

    10%
    1 Rating

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Read full review

    Mindmatrix

    I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.
    Read full review

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Read full review

    Mindmatrix

    • Drip campaigns ready to go for several Industries
    Read full review

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Read full review

    Mindmatrix

    • Navigation is confusing, not intuitive.
    • Creating and changing users must be done by a ticketing request.
    • Horrific support, all email and overseas, rarely talk to anyone.
    • There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
    • There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.
    Read full review

    Pricing Details

    Customer.io

    Starting Price

    $150 per month

    Editions & Modules

    Customer.io editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Our basic plan starts at $150 a month and includes 8,000 profiles and up to a million messages. Our premium plan, ideal for high-growth companies looking for greater control over their messaging outcomes includes an annual contract, a 90-day onboarding program, and more. Our enterprise plan, ideal for at-scale companies looking to create world-class customer experiences includes a dedicated CSM, managed infrastructure, and more.

      Mindmatrix

      Starting Price

      $325 per month

      Editions & Modules

      Mindmatrix editions and modules pricing
      EditionModules
      Sales Enablement for Direct Sales301
      Sales Enablement for Channel/Reps152
      Sales Enablement for Franchisers and Retailers153
      Sales Enablement for Multi Channel EnterpriseContact sales team4

      Footnotes

      1. per user/per month
      2. per user/per month
      3. per user/per month
      4. none

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Customer.io

      No answers on this topic

      Mindmatrix

      There are a lot of bugs and poor design in this product.
      Read full review

      Alternatives Considered

      Customer.io

      Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
      Read full review

      Mindmatrix

      I selected Mindmatrix solely based on the content they had available for our vertical.
      Read full review

      Return on Investment

      Customer.io

      • Fast testing for new products to specific groups. It saves a lot of time and money.
      • Removed workload from marketing = more time to make it better.
      • Better contact with specific groups, seeing a increase in sales because of this.
      Read full review

      Mindmatrix

      • Drip campaigns can be started right away because there are prebuilt templates for our vertical.
      Read full review

      Screenshots

      Add comparison