What users are saying about
13 Ratings
1 Ratings
13 Ratings
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Score 9.4 out of 100
1 Ratings
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Score 1.8 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Mindmatrix

I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
Mindmatrix
2.6
WYSIWYG email editor
Customer.io
6.8
Mindmatrix
1.0
Dynamic content
Customer.io
8.3
Mindmatrix
1.8
Ability to test dynamic content
Customer.io
8.3
Mindmatrix
1.8
A/B testing
Customer.io
7.7
Mindmatrix
3.6
Mobile optimization
Customer.io
10.0
Mindmatrix
Email deliverability reporting
Customer.io
8.0
Mindmatrix
2.7
List management
Customer.io
10.0
Mindmatrix
3.6
Triggered drip sequences
Customer.io
9.6
Mindmatrix
1.8
Landing pages
Customer.io
Mindmatrix
4.5

Reporting & Analytics

Customer.io
6.0
Mindmatrix
5.0
Dashboards
Customer.io
5.7
Mindmatrix
5.5
Standard reports
Customer.io
5.2
Mindmatrix
4.5
Custom reports
Customer.io
7.0
Mindmatrix

Lead Management

Customer.io
Mindmatrix
3.9
Lead nurturing
Customer.io
Mindmatrix
3.6
Lead scoring and grading
Customer.io
Mindmatrix
5.5
Automated sales alerts and tasks
Customer.io
Mindmatrix
2.7

Social Media Marketing

Customer.io
Mindmatrix
5.0
Social sharing and campaigns
Customer.io
Mindmatrix
5.5
Social profile integration
Customer.io
Mindmatrix
4.5

Platform & Infrastructure

Customer.io
Mindmatrix
1.4
API
Customer.io
Mindmatrix
1.0
Role-based workflow & approvals
Customer.io
Mindmatrix
1.8
Customizability
Customer.io
Mindmatrix
1.8
Integration with Salesforce.com
Customer.io
Mindmatrix
1.0

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Mindmatrix

  • Drip campaigns ready to go for several Industries
Anonymous | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Mindmatrix

  • Navigation is confusing, not intuitive.
  • Creating and changing users must be done by a ticketing request.
  • Horrific support, all email and overseas, rarely talk to anyone.
  • There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
  • There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Customer.io

No score
No answers yet
No answers on this topic

Mindmatrix

Mindmatrix 1.0
Based on 1 answer
There are a lot of bugs and poor design in this product.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Mindmatrix

I selected Mindmatrix solely based on the content they had available for our vertical.
Anonymous | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Mindmatrix

  • Drip campaigns can be started right away because there are prebuilt templates for our vertical.
Anonymous | TrustRadius Reviewer

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Mindmatrix

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Customer.io
9.2
Mindmatrix
1.8

Likelihood to Renew

Customer.io
Mindmatrix
1.0

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