18 Ratings
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Top Rated
635 Ratings
18 Ratings
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Score 9.5 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
635 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

I would highly recommend this software to business owners
who desire to have managed marketing processes. It is flexible, provides
insights, and helps in analyzing data. marketing departments of almost all the

companies either huge or small can get the advantage of it
and I wish they get their future endeavors and this tool will help them for
sure.
Harmonys Jacey | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
WYSIWYG email editor
Customer.io
5.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
Dynamic content
Customer.io
8.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Ability to test dynamic content
Customer.io
8.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
A/B testing
Customer.io
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Mobile optimization
Customer.io
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
Email deliverability reporting
Customer.io
8.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
List management
Customer.io
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Triggered drip sequences
Customer.io
9.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Landing pages
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Reporting & Analytics

Customer.io
8.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Dashboards
Customer.io
7.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Standard reports
Customer.io
7.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Custom reports
Customer.io
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Platform & Infrastructure

Customer.io
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
API
Customer.io
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Customizability
Customer.io
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Role-based workflow & approvals
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Integration with Salesforce.com
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Integration with Microsoft Dynamics CRM
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Integration with SugarCRM
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Lead Management

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Lead nurturing
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Lead scoring and grading
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Data quality management
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Automated sales alerts and tasks
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5

Campaign Management

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Calendaring
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Event/webinar marketing
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5

Social Media Marketing

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Social sharing and campaigns
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Social profile integration
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Campaign management is very easy and intuitive to send out email campaigns and build workflows.
  • Support for multi-channel campaigns not limited to emails - works well as a CDP that provides a 360 view of a prospect/customer.
  • Good integration with CRM (Salesforce).
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Customer.io

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Customer.io

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Customer.io

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

Customer.io

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

Customer.io

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

Customer.io

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

Customer.io

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

Customer.io

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

The Oracle CX Marketing tool has a few advantages over our previously used solutions. One of the most impactful ones would be the easy-to-use interface - more evidently seen when developing Email Marketing (Emailers) and also when creating steps for Marketing Automation Campaigns. Besides the fact the there is one more step to take from Segment to Campaign activation (i. e. Program Creation) it is still way easier and quicker to deploy in Oracle's.
Fabricio Velasco | TrustRadius Reviewer

Scalability

Customer.io

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.0
Based on 124 answers
Oracle CX Marketing (formerly Oracle Marketing Cloud) can be implemented in a few hours in different departments depending on their characteristics and the number of users. The positive momentum is all business processes are scaling at a very favorable rate in terms of revenue. Eloqua is a good example of Oracle scalability for all multichannel campaigns.
Martha Catarine Nielsen Cox | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Customer.io
9.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Likelihood to Renew

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.0

Usability

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

Reliability and Availability

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.0

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