13 Ratings
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Score 9.4 out of 100
Top Rated
601 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
WYSIWYG email editor
Customer.io
6.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Dynamic content
Customer.io
8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Ability to test dynamic content
Customer.io
8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
A/B testing
Customer.io
7.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Mobile optimization
Customer.io
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Email deliverability reporting
Customer.io
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
List management
Customer.io
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Triggered drip sequences
Customer.io
9.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Landing pages
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1

Reporting & Analytics

Customer.io
6.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Dashboards
Customer.io
5.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Standard reports
Customer.io
5.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Custom reports
Customer.io
7.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Lead Management

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Lead nurturing
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Lead scoring and grading
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Data quality management
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Automated sales alerts and tasks
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Campaign Management

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Calendaring
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Event/webinar marketing
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5

Social Media Marketing

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Social sharing and campaigns
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Social profile integration
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4

Platform & Infrastructure

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
API
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Role-based workflow & approvals
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Customizability
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Integration with Salesforce.com
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Integration with Microsoft Dynamics CRM
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Integration with SugarCRM
Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Likelihood to Renew

Customer.io

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Customer.io

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Support Rating

Customer.io

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Online Training

Customer.io

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Implementation Rating

Customer.io

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Scalability

Customer.io

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Screenshots

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Rating Summary

Likelihood to Recommend

Customer.io
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8

Likelihood to Renew

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3

Usability

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6

Reliability and Availability

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Customer.io
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

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