28 Ratings
Top Rated
655 Ratings
28 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100
Top Rated
655 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    8.3

    Oracle CX Marketing

    83%
    Oracle CX Marketing ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.3
    83%
    119 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.2
    82%
    122 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.4
    84%
    118 Ratings

    Landing pages

    N/A
    0 Ratings
    8.5
    85%
    126 Ratings

    A/B testing

    N/A
    0 Ratings
    8.2
    82%
    120 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.3
    83%
    115 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.4
    84%
    238 Ratings

    List management

    N/A
    0 Ratings
    8.4
    84%
    128 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.3
    83%
    110 Ratings

    Lead Management

    Customer.io

    Feature Set Not Supported
    N/A
    8.4

    Oracle CX Marketing

    84%
    Oracle CX Marketing ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.6
    86%
    112 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    8.4
    84%
    106 Ratings

    Data quality management

    N/A
    0 Ratings
    8.5
    85%
    111 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.3
    83%
    91 Ratings

    Campaign Management

    Customer.io

    Feature Set Not Supported
    N/A
    8.4

    Oracle CX Marketing

    84%
    Oracle CX Marketing ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    8.3
    83%
    96 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.5
    85%
    100 Ratings

    Social Media Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    8.1

    Oracle CX Marketing

    81%
    Oracle CX Marketing ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.1
    81%
    72 Ratings

    Social profile integration

    N/A
    0 Ratings
    8.1
    81%
    68 Ratings

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    8.3

    Oracle CX Marketing

    83%
    Oracle CX Marketing ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.3
    83%
    124 Ratings

    Standard reports

    N/A
    0 Ratings
    8.3
    83%
    122 Ratings

    Custom reports

    N/A
    0 Ratings
    8.2
    82%
    115 Ratings

    Platform & Infrastructure

    Customer.io

    Feature Set Not Supported
    N/A
    8.3

    Oracle CX Marketing

    83%
    Oracle CX Marketing ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.2
    82%
    107 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.2
    82%
    90 Ratings

    Customizability

    N/A
    0 Ratings
    8.4
    84%
    111 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.6
    86%
    90 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.1
    81%
    47 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    8.1
    81%
    37 Ratings

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.9

    Customer.io

    99%
    8 Ratings
    8.3

    Oracle CX Marketing

    83%
    250 Ratings

    Likelihood to Renew

    Customer.io

    N/A
    0 Ratings
    6.0

    Oracle CX Marketing

    60%
    89 Ratings

    Usability

    Customer.io

    N/A
    0 Ratings
    8.9

    Oracle CX Marketing

    89%
    14 Ratings

    Availability

    Customer.io

    N/A
    0 Ratings
    8.2

    Oracle CX Marketing

    82%
    18 Ratings

    Performance

    Customer.io

    N/A
    0 Ratings
    8.0

    Oracle CX Marketing

    80%
    10 Ratings

    Support Rating

    Customer.io

    N/A
    0 Ratings
    9.9

    Oracle CX Marketing

    99%
    32 Ratings

    In-Person Training

    Customer.io

    N/A
    0 Ratings
    7.3

    Oracle CX Marketing

    73%
    3 Ratings

    Online Training

    Customer.io

    N/A
    0 Ratings
    7.6

    Oracle CX Marketing

    76%
    11 Ratings

    Implementation Rating

    Customer.io

    N/A
    0 Ratings
    8.8

    Oracle CX Marketing

    88%
    20 Ratings

    Configurability

    Customer.io

    N/A
    0 Ratings
    6.4

    Oracle CX Marketing

    64%
    1 Rating

    Ease of integration

    Customer.io

    N/A
    0 Ratings
    2.0

    Oracle CX Marketing

    20%
    2 Ratings

    Product Scalability

    Customer.io

    N/A
    0 Ratings
    8.7

    Oracle CX Marketing

    87%
    122 Ratings

    Vendor post-sale

    Customer.io

    N/A
    0 Ratings
    6.4

    Oracle CX Marketing

    64%
    1 Rating

    Vendor pre-sale

    Customer.io

    N/A
    0 Ratings
    7.3

    Oracle CX Marketing

    73%
    1 Rating

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Read full review

    Oracle

    A duration of one and a half years is enough for us to
    recognize the capabilities of a tool and in my opinion, this one is just a
    great tool to manage marketing campaigns of even massive-sized firms. Its
    marketing automation tool and its way of managing campaign and the way it
    executes digital initiatives is enough to get an inkling of its abilities.
    Less favorable for the people who want to have something at
    a cheap price and are more dependent on the reports as its reports have nothing
    much in detail.
    Read full review

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Read full review

    Oracle

    • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
    • It is highly customizable.
    • It presents data in a form that is easily understandable and reports are highly beneficial for us.
    • Analytics in the form of graphs.
    Read full review

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Read full review

    Oracle

    • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
    • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
    • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
    • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
    • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
    • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
    Read full review

    Pricing Details

    Customer.io

    Starting Price

    $150 per month

    Editions & Modules

    Customer.io editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Our basic plan starts at $150 a month and includes 8,000 profiles and up to a million messages. Our premium plan, ideal for high-growth companies looking for greater control over their messaging outcomes includes an annual contract, a 90-day onboarding program, and more. Our enterprise plan, ideal for at-scale companies looking to create world-class customer experiences includes a dedicated CSM, managed infrastructure, and more.

      Oracle CX Marketing

      Starting Price

      $2,000 per month

      Editions & Modules

      Oracle CX Marketing editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        Optional

        Additional Details

        CX Marketing pricing is a function of usage.

        Likelihood to Renew

        Customer.io

        No answers on this topic

        Oracle

        We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
        Read full review

        Usability

        Customer.io

        No answers on this topic

        Oracle

        Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
        Read full review

        Reliability and Availability

        Customer.io

        No answers on this topic

        Oracle

        No one has experienced any problems with availablity.
        Read full review

        Performance

        Customer.io

        No answers on this topic

        Oracle

        There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
        Read full review

        Support Rating

        Customer.io

        No answers on this topic

        Oracle

        We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
        Read full review

        In-Person Training

        Customer.io

        No answers on this topic

        Oracle

        They offer very basic classes which are required for master certification.

        After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
        Read full review

        Online Training

        Customer.io

        No answers on this topic

        Oracle

        Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
        Read full review

        Implementation Rating

        Customer.io

        No answers on this topic

        Oracle

        I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
        Read full review

        Alternatives Considered

        Customer.io

        Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
        Read full review

        Oracle

        It was quite complex to generate segments with Adobe
        analytics and I wasn’t personally satisfied with the overall performance of
        Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
        to something else better than Adobe Analytics and is available in the market at
        a cheap rate and we ended up doing our research for the most suitable tool at
        Oracle Infinity and we don’t regret our decision.
        Read full review

        Scalability

        Customer.io

        No answers on this topic

        Oracle

        Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
        Read full review

        Return on Investment

        Customer.io

        • Fast testing for new products to specific groups. It saves a lot of time and money.
        • Removed workload from marketing = more time to make it better.
        • Better contact with specific groups, seeing a increase in sales because of this.
        Read full review

        Oracle

        • We are able to use it to help our clients scale through testing
        • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
        • Launch a new brand out of Eloqua and measure awareness
        Read full review

        Screenshots

        Add comparison