What users are saying about
18 Ratings
3 Ratings
18 Ratings
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Score 9.5 out of 100
3 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Pabbly Plus

  • It is great for companies or people that are using software that is mainstream and would like to extend the capability of that software with added features.
  • Also great for companies that use more than 1 software and need to have them interact with each other to make them more efficient
  • Great for companies that need to automate functions that are repetitive throughout the organization
Omar Abdelrehim | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.7
Pabbly Plus
8.0
WYSIWYG email editor
Customer.io
5.9
Pabbly Plus
8.0
Dynamic content
Customer.io
8.4
Pabbly Plus
9.0
Ability to test dynamic content
Customer.io
8.4
Pabbly Plus
9.0
A/B testing
Customer.io
8.9
Pabbly Plus
Mobile optimization
Customer.io
10.0
Pabbly Plus
Email deliverability reporting
Customer.io
8.5
Pabbly Plus
7.0
List management
Customer.io
10.0
Pabbly Plus
7.0
Triggered drip sequences
Customer.io
9.8
Pabbly Plus

Reporting & Analytics

Customer.io
8.3
Pabbly Plus
7.0
Dashboards
Customer.io
7.4
Pabbly Plus
7.0
Standard reports
Customer.io
7.4
Pabbly Plus
7.0
Custom reports
Customer.io
10.0
Pabbly Plus

Platform & Infrastructure

Customer.io
10.0
Pabbly Plus
API
Customer.io
10.0
Pabbly Plus
Customizability
Customer.io
10.0
Pabbly Plus

Pre-Send Testing

Customer.io
Pabbly Plus
8.0
Spam Testing
Customer.io
Pabbly Plus
8.0
Email Previews
Customer.io
Pabbly Plus
8.0

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Pabbly Plus

  • Connect software applications that are not already integrated or connected
  • Automate processes within a single software
  • Transform data and then using that data across different software applications
Omar Abdelrehim | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Pabbly Plus

  • The trigger action needs improvement
  • The method of connecting different software also needs to be simplified
  • The actions for some software applications need to have more capability (things that can be done between different software)
Omar Abdelrehim | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Pabbly Plus

Most platforms do one thing well so you are limited to that one thing. And then those platforms add some functionality later, plus most systems don't have native integration between other systems.From our experience, Pabbly Plus was birthed by connecting different platforms/software so it works well in that regard. It is also easier than most systems as most other platforms charge a premium for integration systems, where as Pabbly doesn't.
Omar Abdelrehim | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Pabbly Plus

  • Saved us thousands of dollars in manual labor costs
  • Made us more profitable due to automating our marketing effort
  • Allowed us to meet with more prospects by reducing our effort
  • Made us more intelligent by capturing important information that we were not able to capture
Omar Abdelrehim | TrustRadius Reviewer

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Pabbly Plus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Customer.io
9.4
Pabbly Plus
8.0

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