What users are saying about
25 Ratings
7 Ratings
25 Ratings
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Score 8.8 out of 100
7 Ratings
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Score 8.2 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    8.0

    Pabbly Plus

    80%
    Pabbly Plus ranks higher in 5/5 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Dynamic content

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Ability to test dynamic content

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Email deliverability reporting

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    List management

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    7.0

    Pabbly Plus

    70%
    Pabbly Plus ranks higher in 2/2 features

    Dashboards

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Standard reports

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Pre-Send Testing

    Customer.io

    Feature Set Not Supported
    N/A
    8.0

    Pabbly Plus

    80%
    Pabbly Plus ranks higher in 2/2 features

    Spam Testing

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Email Previews

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.9

    Customer.io

    99%
    8 Ratings
    8.0

    Pabbly Plus

    80%
    1 Rating

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Read full review

    Magnet Brains Software Tech. Pvt. Ltd

    • It is great for companies or people that are using software that is mainstream and would like to extend the capability of that software with added features.
    • Also great for companies that use more than 1 software and need to have them interact with each other to make them more efficient
    • Great for companies that need to automate functions that are repetitive throughout the organization
    Read full review

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Read full review

    Magnet Brains Software Tech. Pvt. Ltd

    • Connect software applications that are not already integrated or connected
    • Automate processes within a single software
    • Transform data and then using that data across different software applications
    Read full review

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Read full review

    Magnet Brains Software Tech. Pvt. Ltd

    • The trigger action needs improvement
    • The method of connecting different software also needs to be simplified
    • The actions for some software applications need to have more capability (things that can be done between different software)
    Read full review

    Pricing Details

    Customer.io

    Starting Price

    $150 per month

    Editions & Modules

    Customer.io editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

      Pabbly Plus

      Starting Price

      $49 per month

      Editions & Modules

      Pabbly Plus editions and modules pricing
      EditionModules
      Standard$491
      Pro$992
      Ultimate$1993
      Ultimate Plus$3994

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Alternatives Considered

      Customer.io

      Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
      Read full review

      Magnet Brains Software Tech. Pvt. Ltd

      Most platforms do one thing well so you are limited to that one thing. And then those platforms add some functionality later, plus most systems don't have native integration between other systems. From our experience, Pabbly Plus was birthed by connecting different platforms/software so it works well in that regard. It is also easier than most systems as most other platforms charge a premium for integration systems, where as Pabbly doesn't.
      Read full review

      Return on Investment

      Customer.io

      • Fast testing for new products to specific groups. It saves a lot of time and money.
      • Removed workload from marketing = more time to make it better.
      • Better contact with specific groups, seeing a increase in sales because of this.
      Read full review

      Magnet Brains Software Tech. Pvt. Ltd

      • Saved us thousands of dollars in manual labor costs
      • Made us more profitable due to automating our marketing effort
      • Allowed us to meet with more prospects by reducing our effort
      • Made us more intelligent by capturing important information that we were not able to capture
      Read full review

      Screenshots

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