What users are saying about
13 Ratings
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Score 9.4 out of 100
31 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Pega Customer Engagement Suite

PRPC is a BPM and Case management suite from Pega Systems. Pega is a comprehensive suite which offers a unique theme of BPM development in the market. A no-coding approach based on rules with inheritance makes Pega a very powerful product but is very difficult to learn. Even, if we go to Pegasystems for training, we have to work on a project at least for a year to have some confidence. Areas where it requires improvements:1) One of the first things that client's IT department questions about is proprietary BLOB column in PRPC, for them, it is a disadvantage, but as we all know BLOB is what makes the highly complex data model of any BPM application fit inside to a common schema which eliminates the help of a DBA. 2) Another area of improvement is: when using the wizards to generate rules (such as the connector wizards) you have to be careful about the level of coupling between the work object's data model and the interface's data model. This can also create maintenance issues.3) The complete Pega suite of products have a long time to develop and deploy and it can be easily done using other low-cost software.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
Pega Customer Engagement Suite
WYSIWYG email editor
Customer.io
6.8
Pega Customer Engagement Suite
Dynamic content
Customer.io
8.3
Pega Customer Engagement Suite
Ability to test dynamic content
Customer.io
8.3
Pega Customer Engagement Suite
A/B testing
Customer.io
7.7
Pega Customer Engagement Suite
Mobile optimization
Customer.io
10.0
Pega Customer Engagement Suite
Email deliverability reporting
Customer.io
8.0
Pega Customer Engagement Suite
List management
Customer.io
10.0
Pega Customer Engagement Suite
Triggered drip sequences
Customer.io
9.6
Pega Customer Engagement Suite

Reporting & Analytics

Customer.io
6.0
Pega Customer Engagement Suite
Dashboards
Customer.io
5.7
Pega Customer Engagement Suite
Standard reports
Customer.io
5.2
Pega Customer Engagement Suite
Custom reports
Customer.io
7.0
Pega Customer Engagement Suite

Sales Force Automation

Customer.io
Pega Customer Engagement Suite
7.6
Customer data management / contact management
Customer.io
Pega Customer Engagement Suite
7.2
Workflow management
Customer.io
Pega Customer Engagement Suite
8.0
Territory management
Customer.io
Pega Customer Engagement Suite
6.6
Opportunity management
Customer.io
Pega Customer Engagement Suite
8.0
Integration with email client (e.g., Outlook or Gmail)
Customer.io
Pega Customer Engagement Suite
7.3
Interaction tracking
Customer.io
Pega Customer Engagement Suite
8.6

Customer Service & Support

Customer.io
Pega Customer Engagement Suite
8.6
Case management
Customer.io
Pega Customer Engagement Suite
8.9
Call center management
Customer.io
Pega Customer Engagement Suite
8.7
Help desk management
Customer.io
Pega Customer Engagement Suite
8.2

Marketing Automation

Customer.io
Pega Customer Engagement Suite
8.0
Lead management
Customer.io
Pega Customer Engagement Suite
8.0
Email marketing
Customer.io
Pega Customer Engagement Suite
8.0

CRM Project Management

Customer.io
Pega Customer Engagement Suite
8.1
Task management
Customer.io
Pega Customer Engagement Suite
8.4
Reporting
Customer.io
Pega Customer Engagement Suite
7.7

CRM Reporting & Analytics

Customer.io
Pega Customer Engagement Suite
8.0
Pipeline visualization
Customer.io
Pega Customer Engagement Suite
8.1
Customizable reports
Customer.io
Pega Customer Engagement Suite
8.0

Customization

Customer.io
Pega Customer Engagement Suite
7.6
Custom fields
Customer.io
Pega Customer Engagement Suite
8.0
Custom objects
Customer.io
Pega Customer Engagement Suite
7.8
Scripting environment
Customer.io
Pega Customer Engagement Suite
7.6
API for custom integration
Customer.io
Pega Customer Engagement Suite
7.0

Security

Customer.io
Pega Customer Engagement Suite
8.1
Single sign-on capability
Customer.io
Pega Customer Engagement Suite
8.1
Role-based user permissions
Customer.io
Pega Customer Engagement Suite
8.1

Social CRM

Customer.io
Pega Customer Engagement Suite
7.7
Social data
Customer.io
Pega Customer Engagement Suite
7.8
Social engagement
Customer.io
Pega Customer Engagement Suite
7.5

Integrations with 3rd-party Software

Customer.io
Pega Customer Engagement Suite
7.0
Marketing automation
Customer.io
Pega Customer Engagement Suite
7.0

Platform

Customer.io
Pega Customer Engagement Suite
8.2
Mobile access
Customer.io
Pega Customer Engagement Suite
8.2

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Pega Customer Engagement Suite

  • Ability to design custom integrated campaigns
  • Analytics to provide key insights and ability to tune your campaign accordingly
  • Ability to design agent workflows
Anonymous | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Pega Customer Engagement Suite

  • Pega Customer Engagement Suite is ready to use out of the box with several features, but custom development is always needed.
  • Although new features can be quickly implemented, they have to go through a screening Business analysis process, QA screening and SCRUM based development.
  • Pega eliminates the need for custom code, but there are rare cases where an specific requirement has little to no support from Pega, and implementing custom code can break OOB functionality and make the system unstable.
David A. Herrera | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Pega Customer Engagement Suite

We evaluated Marketo as another potential customer engagement partner but felt that they did not offer nearly the same flexibility in terms of process management that Pega did. Also, Pega seems to be years ahead of Marketo when it comes to leveraging AI for decision making and predictive analytics.
John Silva, MBA | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Pega Customer Engagement Suite

  • Reduction in Admin cost through automation.
  • Achieve efficiency in the customer service operations.
  • Pega's capability for quick time to Market helped us keep the system up to date specifically relating to compliance requirements which has stricter implementation timelines.
Anonymous | TrustRadius Reviewer

Screenshots

Customer.io

Pega Customer Engagement Suite

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Pega Customer Engagement Suite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Customer.io
9.2
Pega Customer Engagement Suite
8.0

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