Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.
$100
per month
Respond.io
Score 9.6 out of 10
N/A
Respond.io is a business messaging platform from the Hong Kong based company of the same name, that connects customers from any channel to every team. As consumers grow to demand personal communication on a wide variety of channels, businesses are looking to their software vendors and partners to innovate and deliver these customer experiences. Respond.io is designed to meet this challenge, simply.
$99
per month
Pricing
Customer.io
Respond.io
Editions & Modules
No answers on this topic
Starter
$99
per month
Growth
$199
per month
Advanced
$349
per month
Enterprise
Custom
Offerings
Pricing Offerings
Customer.io
Respond.io
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Essentials: For startups and small teams engaging customers on their mobile and web apps.
- Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community
Premium: For high-growth companies looking for greater control over their messaging outcomes.
- Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance
Enterprise: For at-scale companies looking to create world-class customer experiences.
- Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.
This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
The company's sales funnel support is well represented in Respond.io. I like how its workflow is configured with the initial support bot. It filters and provides a summary of the customer's needs, making the advisor's job easier. Calls are something the platform is sorely lacking. I understand they are under development and something we're eagerly awaiting at the company to be able to track more efficiently on a single platform. La atención del embudo de ventas de la compañía está bien representada en Respond.io me gusta como se configura su flujo de trabajo con el BOT de atención inicial, filtra y me entrega resumen de la necesidad del cliente haciendo más fácil el trabajo del asesor. Las llamadas son algo que le hace mucha falta a la plataforma, entiendo que se encuentra en desarrollo y es algo que esperamos con ansias en la compañía para poder hacer un seguimiento más eficiente en una sola plataforma. This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
We don't use environments, but it might be very useful for a bigger company.
Customer.io has drag-and-drop functionality for their campaigns that is very fun and intuitive to use. The audience build functionality strikes the right balance between usability and meticulousness. They also have an array of actions -- time delays, time windows, waitUntils -- that allow you to customize the timing of messages.
It has been very useful for us with very innovative functions and it has the ability to adapt to our operation according to the needs that our administrator indicates to them, and that is very efficient. Besides, it is easy for users to adapt; the functions are very intuitive and easy to implement.
Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
In my opinion, Respond.io is by far the most user-friendly platform out of other similar products. Other advantages rely on features such as AI Agents and automated workflows that are easily adaptable to our company's needs. Lastly. customer support from the Respond.io is admirable, being at all times better than their competitors.
Positive impact on the sales side. I'm not sure about the specific ROI (you have to include the designer and the time it takes to set up) but you certainly get back the investment in a few months, once you are able to scale your email marketing.
Customer experience is way better by having more segmented, contextual and accurate messages sent to them.
Integration is costly and it will take several days or weeks to be fully achieved. Expect to invest some money on this.
The cost of the solution, as compared to our previous solution, has meant that we now pay 50% less than our previous solution for a MUCH superior offering.
We are able to have a single agent (versus multiple agents previously) in our busy season and they are able to keep up with the load of queries being sent through.
The setup time, and integration of new channels into the mix has meant that Respond.io keeps up with the market trends, and we don't have to search for other solutions to engage with our customers - This has saved major amounts of time.
