Constant Contact Lead Gen & CRM vs. Customer.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact Lead Gen & CRM
Score 8.4 out of 10
Small Businesses (1-50 employees)
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion. Attract - Acquires hot leads faster with email & social marketing, plus retargeting…
$449
per month
Customer.io
Score 8.4 out of 10
Small Businesses (1-50 employees)
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.
$100
per month
Pricing
Constant Contact Lead Gen & CRMCustomer.io
Editions & Modules
Lead Gen & CRM
Starting at $449
per month
No answers on this topic
Offerings
Pricing Offerings
Constant Contact Lead Gen & CRMCustomer.io
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredOptional
Additional DetailsAbove pricing based on 5000 contacts.Essentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.
More Pricing Information
Community Pulse
Constant Contact Lead Gen & CRMCustomer.io
Considered Both Products
Constant Contact Lead Gen & CRM

No answer on this topic

Customer.io
Chose Customer.io
Customer.io is one of the tools we use or suggest based on the situation. Customer.io is in a place between basic email marketing and marketing automation (in my opinion). And suits well with clients who wants to advance or start with marketing automation.

It's easy, the price …
Top Pros
Top Cons
Features
Constant Contact Lead Gen & CRMCustomer.io
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
7.5
508 Ratings
4% below category average
Customer.io
-
Ratings
WYSIWYG email editor7.8468 Ratings00 Ratings
Dynamic content7.4452 Ratings00 Ratings
Ability to test dynamic content6.6433 Ratings00 Ratings
Landing pages6.3440 Ratings00 Ratings
A/B testing7.5395 Ratings00 Ratings
Mobile optimization4.1426 Ratings00 Ratings
Email deliverability reporting8.9496 Ratings00 Ratings
List management9.3498 Ratings00 Ratings
Triggered drip sequences9.3473 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Constant Contact Lead Gen & CRM
8.8
497 Ratings
13% above category average
Customer.io
-
Ratings
Lead nurturing automation9.5484 Ratings00 Ratings
Lead scoring and grading8.6490 Ratings00 Ratings
Data quality management8.4466 Ratings00 Ratings
Automated sales alerts and tasks8.9462 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Constant Contact Lead Gen & CRM
8.1
400 Ratings
6% above category average
Customer.io
-
Ratings
Calendaring8.0338 Ratings00 Ratings
Event/webinar marketing8.2318 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
7.3
377 Ratings
3% below category average
Customer.io
-
Ratings
Social sharing and campaigns7.2316 Ratings00 Ratings
Social profile integration7.5362 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact Lead Gen & CRM
8.5
494 Ratings
13% above category average
Customer.io
-
Ratings
Dashboards8.4486 Ratings00 Ratings
Standard reports8.5486 Ratings00 Ratings
Custom reports8.8447 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Constant Contact Lead Gen & CRM
7.8
466 Ratings
3% above category average
Customer.io
-
Ratings
API7.9364 Ratings00 Ratings
Role-based workflow & approvals7.9403 Ratings00 Ratings
Customizability8.5439 Ratings00 Ratings
Integration with Salesforce.com8.1217 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.298 Ratings00 Ratings
Integration with SugarCRM7.291 Ratings00 Ratings
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Constant Contact Lead Gen & CRMCustomer.io
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Conversica
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Score 9.4 out of 10
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User Ratings
Constant Contact Lead Gen & CRMCustomer.io
Likelihood to Recommend
9.0
(522 ratings)
9.8
(8 ratings)
Likelihood to Renew
8.1
(32 ratings)
-
(0 ratings)
Usability
6.7
(70 ratings)
-
(0 ratings)
Availability
7.8
(2 ratings)
-
(0 ratings)
Performance
3.2
(2 ratings)
-
(0 ratings)
Support Rating
8.2
(71 ratings)
-
(0 ratings)
Online Training
4.5
(2 ratings)
-
(0 ratings)
Implementation Rating
6.5
(10 ratings)
-
(0 ratings)
Configurability
4.5
(1 ratings)
-
(0 ratings)
Ease of integration
4.5
(2 ratings)
-
(0 ratings)
Product Scalability
2.9
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
-
(0 ratings)
Vendor pre-sale
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
Constant Contact Lead Gen & CRMCustomer.io
Likelihood to Recommend
Constant Contact
SharpSpring is great for creating and tracking campaigns that span multiple channels. With the Salesforce integration, we are able to keep our Sales team focused inside Salesforce without them needing to learn a new tool. Our Marketing team uses SharpSpring to nurture leads before handing them off to the Sales team. Though the features are available, SharpSpring would not be suitable for social media management or blogs; our third-party tools do a better job at that.
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Customer.io
This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
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Pros
Constant Contact
  • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
  • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
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Customer.io
  • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
  • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
  • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
  • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
  • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
  • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
  • We don't use environments, but it might be very useful for a bigger company.
Read full review
Cons
Constant Contact
  • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
  • Sometimes confusing between types of workflows to use. Opportunity versus visual.
  • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
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Customer.io
  • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
  • A bit too email centric.
  • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
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Likelihood to Renew
Constant Contact
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
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Customer.io
No answers on this topic
Usability
Constant Contact
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
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Customer.io
No answers on this topic
Support Rating
Constant Contact
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
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Customer.io
No answers on this topic
Implementation Rating
Constant Contact
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
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Customer.io
No answers on this topic
Alternatives Considered
Constant Contact
We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and workflows. Though the price can be prohibitive to some clients, it is extremely robust. I definitely prefer the list-building, the ability to send smart emails and the WYSIWYG editor.
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Customer.io
Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
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Return on Investment
Constant Contact
  • Streamlined Processes - sales and marketing are now all in the same place.
  • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
  • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
  • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
  • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
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Customer.io
  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
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ScreenShots

Customer.io Screenshots

Screenshot of account performance visible at a glance from the Dashboard view.Screenshot of Drag and drop messages, time delays, and branches where desired, to build cross-channel campaigns.Screenshot of Localization for global audiences. One message delivered in multiple languages.Screenshot of Triggered campaigns based on forms submissions, customer attributes, customer actions, and dates.Screenshot of Data-driven or manual segments that can be created in the no-code builder for recipient lists, campaign triggers, filters, and conversion goals.Screenshot of the code editor for email, that helps navigate code and iterate.