What users are saying about
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.9 out of 100
Based on 21 reviews and ratings
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 1 reviews and ratings
Feature Set Ratings
Email & Online Marketing

Customer.io
Feature Set Not Supported
N/A
9.3
Upland PostUp
93%
Upland PostUp ranks higher in 3/3 features
Upland PostUp ranks higher in 3/3 features
WYSIWYG email editor

N/A
0 Ratings
10.0
100%
1 Rating
Email deliverability reporting

N/A
0 Ratings
9.0
90%
2 Ratings
List management

N/A
0 Ratings
9.0
90%
1 Rating
Reporting & Analytics

Customer.io
Feature Set Not Supported
N/A
10.0
Upland PostUp
100%
Upland PostUp ranks higher in 3/3 features
Upland PostUp ranks higher in 3/3 features
Dashboards

N/A
0 Ratings
10.0
100%
1 Rating
Standard reports

N/A
0 Ratings
10.0
100%
1 Rating
Custom reports

N/A
0 Ratings
10.0
100%
1 Rating
Attribute Ratings
- Upland PostUp is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

9.8
Customer.io
98%
8 Ratings
10.0
Upland PostUp
100%
1 Rating
Likelihood to Recommend
Customer.io
This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
Marketing Manager
FreelanceMarketing & Advertising, 1-10 employees
Upland PostUp
For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
Webinar Coordinator
WTWH MediaDesign, 51-200 employees
Pros
Customer.io
- Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
- Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
- We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
- Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
- Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
- Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
- We don't use environments, but it might be very useful for a bigger company.
Cofounder / Marketing, Growth, Technology, Experience
VestuáRetail, 11-50 employees
Upland PostUp
- It is set up in a way that is very easy to learn how to use.
- The features cover everything I can even imagine for what I am using it for.
- Their help desk is very responsive.
Webinar Coordinator
WTWH MediaDesign, 51-200 employees
Cons
Customer.io
- Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
- A bit too email centric.
- Lacks an ability to schedule messages on a daily, weekly, etc. basis.
Growth Product Manager
First.Real Estate, 51-200 employees
Upland PostUp
- There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
- It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
- In the "server" I wish there was a way to filter by department, not just by users.
Webinar Coordinator
WTWH MediaDesign, 51-200 employees
Pricing Details
Customer.io
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$150 per month
Upland PostUp
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Alternatives Considered
Customer.io
Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Director of Operations
MyTimeInternet, 11-50 employees
Upland PostUp
No answers on this topic
Return on Investment
Customer.io
- Fast testing for new products to specific groups. It saves a lot of time and money.
- Removed workload from marketing = more time to make it better.
- Better contact with specific groups, seeing a increase in sales because of this.
Marketing Automation & SEO Specialist
Klantenfabriek.nlMarketing & Advertising, 1-10 employees
Upland PostUp
- It makes scheduling emails very easy.
- It was very easy to learn how to use/get adjusted to.
- We are able to keep track of scheduled mailings across all departments which is very convenient.
Webinar Coordinator
WTWH MediaDesign, 51-200 employees