What users are saying about
21 Ratings
21 Ratings
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Score 8.9 out of 100
1 Rating
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Score 10 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    9.3

    Upland PostUp

    93%
    Upland PostUp ranks higher in 3/3 features

    WYSIWYG email editor

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Email deliverability reporting

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    List management

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    10.0

    Upland PostUp

    100%
    Upland PostUp ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Standard reports

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Custom reports

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Attribute Ratings

    • Upland PostUp is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.8

    Customer.io

    98%
    8 Ratings
    10.0

    Upland PostUp

    100%
    1 Rating

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Jasmine Reyes | TrustRadius Reviewer

    Upland PostUp

    For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
    Halle Kirsh | TrustRadius Reviewer

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Santiago Valdés | TrustRadius Reviewer

    Upland PostUp

    • It is set up in a way that is very easy to learn how to use.
    • The features cover everything I can even imagine for what I am using it for.
    • Their help desk is very responsive.
    Halle Kirsh | TrustRadius Reviewer

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Joel McLean | TrustRadius Reviewer

    Upland PostUp

    • There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
    • It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
    • In the "server" I wish there was a way to filter by department, not just by users.
    Halle Kirsh | TrustRadius Reviewer

    Pricing Details

    Customer.io

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $150 per month

    Upland PostUp

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Alternatives Considered

    Customer.io

    Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
    Sean Anderson | TrustRadius Reviewer

    Upland PostUp

    No answers on this topic

    Return on Investment

    Customer.io

    • Fast testing for new products to specific groups. It saves a lot of time and money.
    • Removed workload from marketing = more time to make it better.
    • Better contact with specific groups, seeing a increase in sales because of this.
    Mike Koolwijk | TrustRadius Reviewer

    Upland PostUp

    • It makes scheduling emails very easy.
    • It was very easy to learn how to use/get adjusted to.
    • We are able to keep track of scheduled mailings across all departments which is very convenient.
    Halle Kirsh | TrustRadius Reviewer

    Screenshots

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