What users are saying about
9 Ratings
3 Ratings
9 Ratings
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Score 9.7 out of 101
3 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés profile photo

Vero

Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
Frank Ramirez profile photo

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
Vero
9.0
WYSIWYG email editor
Customer.io
8.1
Vero
7.5
Dynamic content
Customer.io
7.2
Vero
9.5
Ability to test dynamic content
Customer.io
7.2
Vero
10.0
A/B testing
Customer.io
6.9
Vero
10.0
Mobile optimization
Customer.io
10.0
Vero
8.0
Email deliverability
Customer.io
9.4
Vero
8.5
List management
Customer.io
10.0
Vero
9.0
Triggered drip sequences
Customer.io
10.0
Vero
9.5

Reporting & Analytics

Customer.io
6.6
Vero
9.5
Dashboards
Customer.io
7.3
Vero
9.5
Standard reports
Customer.io
5.6
Vero
9.0
Custom reports
Customer.io
7.0
Vero
10.0

Pros

Customer.io

  • Drip emails
  • Analytics and reporting
  • Integrations and API access
Sean Anderson profile photo

Vero

  • Managing lists/segmentation.
  • Email tracking.
  • Reports and insights.
No photo available

Cons

Customer.io

  • HTML editor
  • Integrations
  • Mobile app
No photo available

Vero

  • Naming conventions. Some items, once given a name, could not have the name changed.
  • User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything.
  • Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.
James McQuillin profile photo

Alternatives Considered

Customer.io

We do still use HubSpot, but their email automation is very native and fixed within HubSpot. We needed something that was going to collect our events and integrate 2-ways with Segment in order to effectively send the campaigns we desired. There are so many events in our app that require effective and timely emails that Customer.io was the best choice
Ted Bennett profile photo

Vero

We formerly used Mailchimp for newsletter emails and Mandrill for website transactional emails. While working well, Mailchimp restructured its services a while back, making them more cost prohibitive for us. Furthermore, the two services weren't as well integrated. We chose Vero because it had both types of emails integrated into its product, which made it easy for us to manage. Customer.io was also used briefly, but it only handled drip campaigns, so it wasn't as versatile for us. We found we could do most things with Vero, so it just made more sense.
Frank Ramirez profile photo

Return on Investment

Customer.io

  • Positive impact on the sales side. I'm not sure about the specific ROI (you have to include the designer and the time it takes to set up) but you certainly get back the investment in a few months, once you are able to scale your email marketing.
  • Customer experience is way better by having more segmented, contextual and accurate messages sent to them.
  • Integration is costly and it will take several days or weeks to be fully achieved. Expect to invest some money on this.
Santiago Valdés profile photo

Vero

  • It's a solid tool that does its job well and at a competitive price.
  • It's fairly easy to use for both technical and non-technical users.
  • It doesn't take much to get an email campaign designed and scheduled.
No photo available

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Customer.io Editions & Modules

Edition
Small Business$2501
Startup$7501
Enterprise$1,2501
Broadcast$2,5001
  1. month
Additional Pricing Details
Every edition includes free messages and profiles. Small Business: 50,000 profiles / 100,000 free messages per month Startup: 250,000 profiles / 500,000 free messages per month Enterprise: 500,000 profiles / 1,000,000 free messages per month Broadcast: 1,000,000 profiles / 5,000,000 free messages per month

Vero

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Vero Editions & Modules

Edition
Starter - unlimited email and push messages$1251
Growth - unlimited email and push messages$1992
Pro - unlimited email and push messages$3993
Scale - unlimited email and push messages$7494
Enterprise - unlimited email and push messages1,049+5
  1. 15,000 subscribers
  2. 50,000 subscribers
  3. 100,000 subscribers
  4. 200,000 subscribers
  5. 200,000+ subscribers
Additional Pricing Details
Save 15% with an annual subscription

Rating Summary

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