What users are saying about
Customer.io vs Vero
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 9.7 out of 101
Based on 9 reviews and ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.5 out of 101
Based on 3 reviews and ratings
Likelihood to Recommend
Customer.io
If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Cofounder / Marketing, Growth, Technology, Experience
VestuáRetail, 11-50 employees
Vero
Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
Co-Founder, CTO and Product Lead
SixPlusHospitality, 11-50 employees
Feature Rating Comparison
Email & Online Marketing
Customer.io
8.6
Vero
9.0
WYSIWYG email editor
Customer.io
8.1
Vero
7.5
Dynamic content
Customer.io
7.2
Vero
9.5
Ability to test dynamic content
Customer.io
7.2
Vero
10.0
A/B testing
Customer.io
6.9
Vero
10.0
Mobile optimization
Customer.io
10.0
Vero
8.0
Email deliverability
Customer.io
9.4
Vero
8.5
List management
Customer.io
10.0
Vero
9.0
Triggered drip sequences
Customer.io
10.0
Vero
9.5
Reporting & Analytics
Customer.io
6.6
Vero
9.5
Dashboards
Customer.io
7.3
Vero
9.5
Standard reports
Customer.io
5.6
Vero
9.0
Custom reports
Customer.io
7.0
Vero
10.0
Pros
Customer.io
- Drip emails
- Analytics and reporting
- Integrations and API access
Director of Operations
MyTimeInternet, 11-50 employees
Vero
- Managing lists/segmentation.
- Email tracking.
- Reports and insights.

Verified User
Manager in Sales
Internet Company, 11-50 employeesCons
Customer.io
- HTML editor
- Integrations
- Mobile app

Verified User
Director in Marketing
Staffing and Recruiting Company, 11-50 employeesVero
- Naming conventions. Some items, once given a name, could not have the name changed.
- User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything.
- Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.
VP Marketing
1 on 1 LessonsMarketing and Advertising, 1-10 employees
Alternatives Considered
Customer.io
We do still use HubSpot, but their email automation is very native and fixed within HubSpot. We needed something that was going to collect our events and integrate 2-ways with Segment in order to effectively send the campaigns we desired. There are so many events in our app that require effective and timely emails that Customer.io was the best choice
User Engagement
AppcuesComputer Software, 11-50 employees
Vero
We formerly used Mailchimp for newsletter emails and Mandrill for website transactional emails. While working well, Mailchimp restructured its services a while back, making them more cost prohibitive for us. Furthermore, the two services weren't as well integrated. We chose Vero because it had both types of emails integrated into its product, which made it easy for us to manage. Customer.io was also used briefly, but it only handled drip campaigns, so it wasn't as versatile for us. We found we could do most things with Vero, so it just made more sense.
Co-Founder, CTO and Product Lead
SixPlusHospitality, 11-50 employees
Return on Investment
Customer.io
- Positive impact on the sales side. I'm not sure about the specific ROI (you have to include the designer and the time it takes to set up) but you certainly get back the investment in a few months, once you are able to scale your email marketing.
- Customer experience is way better by having more segmented, contextual and accurate messages sent to them.
- Integration is costly and it will take several days or weeks to be fully achieved. Expect to invest some money on this.
Cofounder / Marketing, Growth, Technology, Experience
VestuáRetail, 11-50 employees
Vero
- It's a solid tool that does its job well and at a competitive price.
- It's fairly easy to use for both technical and non-technical users.
- It doesn't take much to get an email campaign designed and scheduled.

Verified User
Manager in Sales
Internet Company, 11-50 employeesScreenshots
Pricing Details
Customer.io
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Customer.io Editions & Modules
Edition
Small Business | $2501 |
---|---|
Startup | $7501 |
Enterprise | $1,2501 |
Broadcast | $2,5001 |
- month
Additional Pricing Details
Every edition includes free messages and profiles. Small Business: 50,000 profiles / 100,000 free messages per month Startup: 250,000 profiles / 500,000 free messages per month Enterprise: 500,000 profiles / 1,000,000 free messages per month Broadcast: 1,000,000 profiles / 5,000,000 free messages per monthVero
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
Vero Editions & Modules
Edition
Starter - unlimited email and push messages | $1251 |
---|---|
Growth - unlimited email and push messages | $1992 |
Pro - unlimited email and push messages | $3993 |
Scale - unlimited email and push messages | $7494 |
Enterprise - unlimited email and push messages | 1,049+5 |
- 15,000 subscribers
- 50,000 subscribers
- 100,000 subscribers
- 200,000 subscribers
- 200,000+ subscribers