Customer.io vs Vero | TrustRadius

Likelihood to Recommend

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.

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Santiago Valdés

Cofounder / Marketing, Growth, Technology, Experience

VestuáRetail, 11-50 employees

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Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.

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Frank Ramirez

Co-Founder, CTO and Product Lead

SixPlusHospitality, 11-50 employees

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Feature Rating Comparison

Customer.io

Vero

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Customer.io

Vero

Dashboards

Standard reports

Custom reports

Pros

Workflow building and management.
Extremely flexible and integrates easily with other services.
Solid email builder.
Webhook makes it easy to send and receive data in event-driven contexts.
Support for liquid makes highly detailed personalization possible in every message.

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Joel McLean

Growth Product Manager

First.Real Estate, 51-200 employees

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Managing lists/segmentation.
Email tracking.
Reports and insights.

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Verified User

Manager in Sales

Internet Company, 11-50 employees

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Cons

I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)

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Ted Bennett

User Engagement

AppcuesComputer Software, 11-50 employees

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Naming conventions. Some items, once given a name, could not have the name changed.
User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything.
Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.

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James McQuillin

VP Marketing

1 on 1 LessonsMarketing and Advertising, 1-10 employees

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Alternatives Considered

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.

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Sean Anderson

Director of Operations

MyTimeInternet, 11-50 employees

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We formerly used Mailchimp for newsletter emails and Mandrill for website transactional emails. While working well, Mailchimp restructured its services a while back, making them more cost prohibitive for us. Furthermore, the two services weren't as well integrated. We chose Vero because it had both types of emails integrated into its product, which made it easy for us to manage. Customer.io was also used briefly, but it only handled drip campaigns, so it wasn't as versatile for us. We found we could do most things with Vero, so it just made more sense.

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Frank Ramirez

Co-Founder, CTO and Product Lead

SixPlusHospitality, 11-50 employees

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Return on Investment

Fast testing for new products to specific groups. It saves a lot of time and money.
Removed workload from marketing = more time to make it better.
Better contact with specific groups, seeing a increase in sales because of this.

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Mike Koolwijk

Marketing Automation & SEO Specialist

Klantenfabriek.nlMarketing & Advertising, 1-10 employees

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It's a solid tool that does its job well and at a competitive price.
It's fairly easy to use for both technical and non-technical users.
It doesn't take much to get an email campaign designed and scheduled.

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Verified User

Manager in Sales

Internet Company, 11-50 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Customer.io Editions & Modules

—

Additional Pricing Details

Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

Vero Editions & Modules

Edition

Starter - unlimited email and push messages	$125¹
Growth - unlimited email and push messages	$199²
Pro - unlimited email and push messages	$399³
Scale - unlimited email and push messages	$749⁴
Enterprise - unlimited email and push messages	1,049+⁵

15,000 subscribers
50,000 subscribers
100,000 subscribers
200,000 subscribers
200,000+ subscribers

Additional Pricing Details

Save 15% with an annual subscription

Rating Summary

Customer.io

Vero

Customer.io

Vero

Likelihood to Recommend

Customer.io

Vero

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Pros

Customer.io

Vero

Cons

Customer.io

Vero

Alternatives Considered

Customer.io

Vero

Return on Investment

Customer.io

Vero

Screenshots

Customer.io

Vero

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Customer.io Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Vero Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison