What users are saying about
26 Ratings
16 Ratings
26 Ratings
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Score 8.7 out of 100
16 Ratings
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Score 5.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    5.8

    Wishpond

    58%
    Wishpond ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    7.2
    72%
    5 Ratings

    Dynamic content

    N/A
    0 Ratings
    3.7
    37%
    7 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    5.0
    50%
    7 Ratings

    Landing pages

    N/A
    0 Ratings
    6.3
    63%
    7 Ratings

    A/B testing

    N/A
    0 Ratings
    5.2
    52%
    8 Ratings

    Mobile optimization

    N/A
    0 Ratings
    6.6
    66%
    7 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    6.6
    66%
    9 Ratings

    List management

    N/A
    0 Ratings
    6.0
    60%
    8 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    5.5
    55%
    7 Ratings

    Lead Management

    Customer.io

    Feature Set Not Supported
    N/A
    5.2

    Wishpond

    52%
    Wishpond ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    5.2
    52%
    7 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    5.7
    57%
    8 Ratings

    Data quality management

    N/A
    0 Ratings
    5.5
    55%
    6 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    4.4
    44%
    5 Ratings

    Social Media Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    5.9

    Wishpond

    59%
    Wishpond ranks higher in 1/1 features

    Social sharing and campaigns

    N/A
    0 Ratings
    5.9
    59%
    8 Ratings

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    4.7

    Wishpond

    47%
    Wishpond ranks higher in 1/1 features

    Standard reports

    N/A
    0 Ratings
    4.7
    47%
    7 Ratings

    Platform & Infrastructure

    Customer.io

    Feature Set Not Supported
    N/A
    5.7

    Wishpond

    57%
    Wishpond ranks higher in 4/4 features

    API

    N/A
    0 Ratings
    5.4
    54%
    6 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    5.4
    54%
    5 Ratings

    Customizability

    N/A
    0 Ratings
    5.8
    58%
    6 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    6.4
    64%
    2 Ratings

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.9

    Customer.io

    99%
    8 Ratings
    4.4

    Wishpond

    44%
    8 Ratings

    Support Rating

    Customer.io

    N/A
    0 Ratings
    1.0

    Wishpond

    10%
    1 Rating

    Vendor post-sale

    Customer.io

    N/A
    0 Ratings
    1.0

    Wishpond

    10%
    1 Rating

    Vendor pre-sale

    Customer.io

    N/A
    0 Ratings
    10.0

    Wishpond

    100%
    1 Rating

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Read full review

    Wishpond

    It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
    Read full review

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Read full review

    Wishpond

    • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
    • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
    • Excellent customer service. I've always gotten prompt answers to any questions I've had.
    Read full review

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Read full review

    Wishpond

    • They added keywords to campaigns we'd specifically said not to.
    • They should tweak campaigns with a 0.06 ROAS.
    • They should provide the services that are promised.
    Read full review

    Pricing Details

    Customer.io

    Starting Price

    $150 per month

    Editions & Modules

    Customer.io editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

      Wishpond

      Starting Price

      $69 per month

      Editions & Modules

      Wishpond editions and modules pricing
      EditionModules
      Basic$691
      Pro$1192
      Growth$1993

      Footnotes

      1. per month
      2. per month
      3. per month

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Yearly plans are 36% off.

      Support Rating

      Customer.io

      No answers on this topic

      Wishpond

      There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.
      Read full review

      Alternatives Considered

      Customer.io

      Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
      Read full review

      Wishpond

      We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
      Read full review

      Return on Investment

      Customer.io

      • Fast testing for new products to specific groups. It saves a lot of time and money.
      • Removed workload from marketing = more time to make it better.
      • Better contact with specific groups, seeing a increase in sales because of this.
      Read full review

      Wishpond

      • Negative google ROI.
      • A few conversions in September on paid social then none - negative ROI.
      • Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
      • Emails don’t perform as well as my own for open rates or clicks.
      Read full review

      Screenshots

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