What users are saying about
15 Ratings
6 Ratings
15 Ratings
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Score 9.3 out of 100
6 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Wishpond

It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
Alison Walkley | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
Wishpond
8.1
WYSIWYG email editor
Customer.io
6.6
Wishpond
9.0
Dynamic content
Customer.io
8.6
Wishpond
6.7
Ability to test dynamic content
Customer.io
8.6
Wishpond
6.4
A/B testing
Customer.io
7.9
Wishpond
8.8
Mobile optimization
Customer.io
10.0
Wishpond
9.8
Email deliverability reporting
Customer.io
7.7
Wishpond
9.7
List management
Customer.io
10.0
Wishpond
6.9
Triggered drip sequences
Customer.io
9.5
Wishpond
6.7
Landing pages
Customer.io
Wishpond
9.0

Reporting & Analytics

Customer.io
5.9
Wishpond
8.3
Dashboards
Customer.io
5.4
Wishpond
Standard reports
Customer.io
5.4
Wishpond
8.3
Custom reports
Customer.io
7.0
Wishpond

Lead Management

Customer.io
Wishpond
8.2
Lead nurturing
Customer.io
Wishpond
8.0
Lead scoring and grading
Customer.io
Wishpond
8.0
Data quality management
Customer.io
Wishpond
8.5
Automated sales alerts and tasks
Customer.io
Wishpond
8.5

Social Media Marketing

Customer.io
Wishpond
8.2
Social sharing and campaigns
Customer.io
Wishpond
8.2

Platform & Infrastructure

Customer.io
Wishpond
7.8
API
Customer.io
Wishpond
7.7
Role-based workflow & approvals
Customer.io
Wishpond
8.0
Customizability
Customer.io
Wishpond
9.0
Integration with Salesforce.com
Customer.io
Wishpond
6.4

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Wishpond

  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
Kristina Derby | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Wishpond

  • The drag and drop features can be a bit finicky, but nothing that hinders successfully creating campaigns.
Jodie Orcutt | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Wishpond

Close.io Is a little bit trickier to figure out. I use both.
Kristin Allen | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Wishpond

  • We saw a high ROI in terms of new followers on our Facebook pages as a result of the contests we ran, going up by an average of 100 followers per contest.
  • We also saw more followers on our other social platforms while contests were running, with an average of 25 additional followers on our Instagram and Twitter accounts that could be tied to the contests.
  • Finally, we also saw an uptick in tickets purchased for the next event around our contests, going up an average of 5%.
Alison Walkley | TrustRadius Reviewer

Screenshots

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Customer.io Editions & Modules

Additional Pricing Details
Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

Wishpond

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Wishpond Editions & Modules

Edition
Basic$691
Pro$1191
Growth$1991
  1. per month
Additional Pricing Details
Yearly plans are 36% off.

Rating Summary

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