Customer.io vs. zigihub

This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.

1. It helps automate your marketing campaigns - send emails, does automated follow-up, creates leads directly into the CRM
2. Helps you track the performance of your marketing campaign
3. Its a cost-effective tool
4. Their integration with salesforce and Hubspot is missing, will require you to do it manually
5. Their email editor is quite basic with many must-have designing features missing

Incentivized

• Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
• Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
• We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
• Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
• Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
• Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
• We don't use environments, but it might be very useful for a bigger company.

Incentivized

• The platform navigation is very smooth.
• Easily switch from CRM to Marketing Automation tool
• I like the featured when the leads goes directly into CRM if you have run the email campaign from the tool or anyone had subscribed to the blogs.

Incentivized

• Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
• A bit too email centric.
• Lacks an ability to schedule messages on a daily, weekly, etc. basis.

Incentivized

• The email editor tool is very basic
• You cannot templatize your outreach with out-of-the-box designing
• Integrations with Salesforce and Hubspot is missing

Incentivized

1. Has a lot of scope for improvement in terms of email editor and lead management
2. Out-of-the-box reporting features should also be made available
3. Should provide integration with other software
4. The user experience could be improved
5. The tool can be made a little faster to operate
6. Workflows, land page, and form options can be improved

Incentivized

The customer support team is active and reverts promptly to support requirements. However, most of the requirements takes a lot of time to get fixed.

Incentivized

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.

Incentivized

Great powerful tool and it's in the budget of our company and can perform all the tasks compared to others.

Incentivized

• Fast testing for new products to specific groups. It saves a lot of time and money.
• Removed workload from marketing = more time to make it better.
• Better contact with specific groups, seeing a increase in sales because of this.

Incentivized

• We just started using the tool. So far we are using it for initial purpose but looking at the platform it looks pretty good.

Incentivized