What users are saying about
1 Rating
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Top Rated
145 Ratings
1 Rating
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Score 9 out of 100

DemandTools

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Top Rated
145 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

DemandTools

DemandTools is well suited for almost any data task that would be preformed regularly. A very powerful combination is to pair these demand tools scenarios with job builder and automate away some tasks that may be manual today. DemandTools is great for making quick work of data uploads and edits.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
DemandTools
Customer data management / contact management
Custora
9.0
DemandTools
Workflow management
Custora
8.0
DemandTools
Territory management
Custora
8.0
DemandTools
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
DemandTools

Customization

Custora
9.0
DemandTools
Custom fields
Custora
9.0
DemandTools
Custom objects
Custora
9.0
DemandTools
API for custom integration
Custora
9.0
DemandTools

Integrations with 3rd-party Software

Custora
9.0
DemandTools
Marketing automation
Custora
9.0
DemandTools

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

DemandTools

  • PowerGrid can review and make the updates simultaneously.
  • Single Table Dedupe makes merg[ing] the records easy and can make updates at the same time.
  • BulkBackup [is] just one click, majority data got updated.
  • Scenarios save a lot of time for similar working load.
min liu | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

DemandTools

  • Invoicing and renewals have been very painful. With the constant sales team iteration it becomes very difficult to get in touch with someone.
  • Help documentation is not very easily accessible.
  • Sometimes the filters that can be used for filtering data (especially date/time filters) are not very user friendly and flexible.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Custora

No score
No answers yet
No answers on this topic

DemandTools

DemandTools 9.6
Based on 16 answers
It's a great product. The only thing that holds us back is it was frustrating working with their sales team. We also don't like that when Validity purchased DemandTools they immediately started charging us quite a bit while it had been free for non-profit users when CRMFusion owned it. They also don't let you buy it for just 1 or 2 seats, you have to pay, I believe, in batches of 100 seats.
Anonymous | TrustRadius Reviewer

Usability

Custora

No score
No answers yet
No answers on this topic

DemandTools

DemandTools 7.5
Based on 6 answers
Allows for control in uploading lists, saved processes for checking duplicate records.

Allows for backup files and quick reverts if something goes wrong.

Extends reporting when Salesforce.com cannot support specific pieces of info being put together in a report.

Automated processes for set and forget hygiene tasks
Anonymous | TrustRadius Reviewer

Reliability and Availability

Custora

No score
No answers yet
No answers on this topic

DemandTools

DemandTools 9.3
Based on 3 answers
There has not been a time since I started 9 months ago that I've encountered any kind of downtime.
Mike Malone | TrustRadius Reviewer

Performance

Custora

No score
No answers yet
No answers on this topic

DemandTools

DemandTools 7.0
Based on 5 answers
DemandTools is a bit clunky and slow at times
Anonymous | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

DemandTools

DemandTools 9.0
Based on 10 answers
Support can be slow so do not expect quick turn for urgent issues.
Help for specific queries not not there. Product tech support is offered. It would be great if query support, even if paid, was offered
The training webinars help with the basics but not much if you need advanced functionality.
Anonymous | TrustRadius Reviewer

Online Training

Custora

No score
No answers yet
No answers on this topic

DemandTools

DemandTools 8.5
Based on 2 answers
The trainings are free live webinars that give you a solid base for getting started with the program. The only weakness is they don't have any advanced classes.
Steven Steier | TrustRadius Reviewer

Implementation Rating

Custora

No score
No answers yet
No answers on this topic

DemandTools

DemandTools 3.5
Based on 14 answers
I had just started using Salesforce about 3 months before I did the implementation myself, and it was easy to do just following their step-by-step instructions.
Steven Steier | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

DemandTools

I have used DataLoader. It is a simple tool for inserts, upserts and deletions of records in a single object. It's great if you have a spreadsheet of ID's that need a field change. It is extremely limited, and has none of the additional features of functionality of DemandTools. You cannot de-duplicate, you cannot cross reference objects, you cannot batch jobs, and you cannot schedule data cleaning activities. It is VERY limited, but it is free for 10,000 rows of data a month. Salesforce has a couple of mass edit and delete features, but it is extremely limited to records in a single object.
Anonymous | TrustRadius Reviewer

Scalability

Custora

No score
No answers yet
No answers on this topic

DemandTools

DemandTools 7.5
Based on 2 answers
It's done everything we've needed it to do.
Mike Malone | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

DemandTools

  • I'm not sure I can answer this. I am a one man crew. They never considered hiring anyone to help me, but I do know its significantly reduced my workload. I used to spend a 12 hours de-duping our audit logs. it was an all day job. I can now do it in 5 minutes. Similarly, I used to spend 12 hours, analyzing our duplicates beans and I now do it in 5 minutes.
Sarah Oden Fite | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

DemandTools

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Custora
9.0
DemandTools
8.9

Likelihood to Renew

Custora
DemandTools
9.6

Usability

Custora
DemandTools
7.5

Reliability and Availability

Custora
DemandTools
9.3

Performance

Custora
DemandTools
7.0

Support Rating

Custora
DemandTools
9.0

Online Training

Custora
DemandTools
8.5

Implementation Rating

Custora
DemandTools
3.5

Scalability

Custora
DemandTools
7.5

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