What users are saying about
1 Ratings
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Score 9 out of 100
19 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Digital River Global Commerce

Well suited if you are wanting to implement a solution with minimal staff or resources to support a large project such as E-Commerce software delivery.
Christopher Corbett | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Digital River Global Commerce
Customer data management / contact management
Custora
9.0
Digital River Global Commerce
Workflow management
Custora
8.0
Digital River Global Commerce
Territory management
Custora
8.0
Digital River Global Commerce
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Digital River Global Commerce

Customization

Custora
9.0
Digital River Global Commerce
Custom fields
Custora
9.0
Digital River Global Commerce
Custom objects
Custora
9.0
Digital River Global Commerce
API for custom integration
Custora
9.0
Digital River Global Commerce

Integrations with 3rd-party Software

Custora
9.0
Digital River Global Commerce
Marketing automation
Custora
9.0
Digital River Global Commerce

Online Storefront

Custora
Digital River Global Commerce
9.0
Product catalog & listings
Custora
Digital River Global Commerce
10.0
Product management
Custora
Digital River Global Commerce
10.0
Bulk product upload
Custora
Digital River Global Commerce
10.0
Branding
Custora
Digital River Global Commerce
7.9
Mobile storefront
Custora
Digital River Global Commerce
9.7
Product variations
Custora
Digital River Global Commerce
9.8
Website integration
Custora
Digital River Global Commerce
8.9
Visual customization
Custora
Digital River Global Commerce
5.7
CMS
Custora
Digital River Global Commerce
9.5

Online Shopping Cart

Custora
Digital River Global Commerce
9.8
Abandoned cart recovery
Custora
Digital River Global Commerce
9.8
Checkout user experience
Custora
Digital River Global Commerce
9.9

Online Payment System

Custora
Digital River Global Commerce
10.0
eCommerce security
Custora
Digital River Global Commerce
10.0

eCommerce Marketing

Custora
Digital River Global Commerce
6.9
Promotions & discounts
Custora
Digital River Global Commerce
9.8
Personalized recommendations
Custora
Digital River Global Commerce
6.0
SEO
Custora
Digital River Global Commerce
5.0

eCommerce Business Management

Custora
Digital River Global Commerce
8.2
Multi-site management
Custora
Digital River Global Commerce
2.0
Order processing
Custora
Digital River Global Commerce
9.8
Inventory management
Custora
Digital River Global Commerce
10.0
Shipping
Custora
Digital River Global Commerce
10.0
Custom functionality
Custora
Digital River Global Commerce
9.2

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Digital River Global Commerce

  • Digital River's email marketing arm has always been top notch. They are very connected with their customers, quick to alert us to any problems they are experiencing and respond if we bring something to their attention.
  • The Global Commerce platform has grown leaps and bounds in the last few years. Its great having a cloud based ecommerce platform that can be accessed securely from any computer in the world.
  • Worldwide payments continues to be a Digital River strong point. They are continually investigating and and doing the work necessary to new countries and locales to their platform.
Anonymous | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Digital River Global Commerce

  • Their flexibility and customizability are lacking. Changes to our cart or store require a lot of lead time discussions and development time.
  • They have many strange UI implementations for things. One search bar is a wildcard match, while another is a string match. One setting might break your product, or be editable once, but you cannot change it after that one time.
Benjamin Bell | TrustRadius Reviewer

Likelihood to Renew

Custora

No score
No answers yet
No answers on this topic

Digital River Global Commerce

Digital River Global Commerce 8.6
Based on 5 answers
N/A I wasn't the person that implemented or recommended Digital River. But from an eCommerce standpoint I liked the organization overall and would recommend it.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Digital River Global Commerce

We evaluated our ability to expand internationally with our current e-commerce platform and decided we could get to market faster with Digital River
Anonymous | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Digital River Global Commerce

  • Definitely positive impact in local markets
  • Positive impact in email marketing
  • Some positive experience with tailoring it for our business objectives
Madina Mukhamedova | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Digital River Global Commerce

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Custora
9.0
Digital River Global Commerce
8.9

Likelihood to Renew

Custora
Digital River Global Commerce
8.6

Usability

Custora
Digital River Global Commerce
8.0

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