What users are saying about
1 Rating
3 Ratings
1 Rating
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Score 9 out of 100
3 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

ecomdash

It would be well suited for a business that is just starting out with inventory management and sells on multiple channels. They are a growing company that is constantly changing and making improvements. I don't think there is another competitor out there that can offer the same features at their price point.It may not be well suit for large organizations.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
ecomdash
Customer data management / contact management
Custora
9.0
ecomdash
Workflow management
Custora
8.0
ecomdash
Territory management
Custora
8.0
ecomdash
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
ecomdash

Customization

Custora
9.0
ecomdash
Custom fields
Custora
9.0
ecomdash
Custom objects
Custora
9.0
ecomdash
API for custom integration
Custora
9.0
ecomdash

Integrations with 3rd-party Software

Custora
9.0
ecomdash
Marketing automation
Custora
9.0
ecomdash

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

ecomdash

  • Multi-channel inventory sync: automatic depletion and restoration of inventory with sales and refunds, syncing back to all your channels.
  • Sales order and purchase order management: keep track of things you buy and sell while simultaneously keeping your inventory accurate.
  • Custom upload and export formats: you can make ecomdash work with almost any platform by creating your own formats to upload or export your data.
Sander Kallshian | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

ecomdash

  • User interface. The whole thing feels clunky.
  • Knowledge-base. Their searchable knowledge base isn't really all that helpful. It feels like it was written as an afterthought.
Anonymous | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

ecomdash

ecomdash 10.0
Based on 1 answer
eComdash always answers our questions, and they have a call-back system to speak on the phone which is very convenient. The people there actually understand the complexities of the software and understand our problems when we explain them. Things get solved quickly and we feel like they care about the speed of the resolution.
Sander Kallshian | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

ecomdash

I have not had first hand experience with inventory management software like ecomdash.
Anonymous | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

ecomdash

  • Allowed us to keep inventory in sync across multiple platforms preventing overselling.
  • Allowed us to sync inventory from multiple warehouses.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

ecomdash

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$50

Rating Summary

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