What users are saying about
1 Ratings
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Top Rated
107 Ratings
1 Ratings
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Score 9 out of 100

GoDaddy

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Top Rated
107 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

GoDaddy

GoDaddy is a good solution for:
  • first-time, non-techy, local service business owner (not eCom) to manage their business all in one place (looking to build their website, send emails, manage their listings and web presence all in one place
    • The user dashboard for their small business suite is pretty user-friendly. Someone could probably build their site in about three hours.
    • A decent place to keep all business solutions in one easy place and have someone to help them troubleshoot with support.
  • More technically savvy business owners - any field
    • Buy and manage their domains all in one place
    • Get technical support for issues (ex: troubleshooting with CNAME and ANAME records) when redirecting traffic to new pages
    • Buy domains in bulk
I would not recommend GoDaddy's website builder:
  • For eCommerce - the tracking and capabilities are better on Shopify. There are drag and drop themes just the same as with GoDaddy.
  • For people who love to tweak - There are limitations on the WYSIWYG editor.
  • For people who are running a lot of Facebook ad campaigns / socially driven campaigns - It's harder to track conversions and give Facebook the information it needs to prove purchases (any field). We've driven traffic and proved $45k in sales from some of the campaigns that we've done. We had to do it in a roundabout way.
page V | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
GoDaddy
Customer data management / contact management
Custora
9.0
GoDaddy
Workflow management
Custora
8.0
GoDaddy
Territory management
Custora
8.0
GoDaddy
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
GoDaddy

Customization

Custora
9.0
GoDaddy
Custom fields
Custora
9.0
GoDaddy
Custom objects
Custora
9.0
GoDaddy
API for custom integration
Custora
9.0
GoDaddy

Integrations with 3rd-party Software

Custora
9.0
GoDaddy
Marketing automation
Custora
9.0
GoDaddy

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

GoDaddy

  • Customer service has great hours of availability. When things go wrong, and they will, it is nice to have the ability to get in touch with someone.
  • Wide variety of services. GoDaddy can be a one stop shop if you are looking for marketing and email services. They offer more than just domains and email platforms.
  • Once set up, very easy to use.
Kirsten Rodriguez | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

GoDaddy

  • Better pricing for renewals. When I see the difference in pricing of purchasing a new domain versus renewing it, I get turned off with such a huge difference. I think it'd be better if they lowered their renewal pricing. Or just some more promotions, I feel like I never receive promotions from them. Another or could be a rewards program for being a loyal customer for x amount of years.
  • They can be a bit annoying/overwhelming with the product/service add-ons once you've gotten what you needed--I understand why they do it but it almost feels like they're trying to trick you into something which makes me feel less trusting of the company.
  • Though I said I liked the user interface for the non savvy person, I must say that their design/branding/ui could use some improvement. It has a lot going on and it doesn't look clean. A lot of things just look like they were thrown together.
Anonymous | TrustRadius Reviewer

Usability

Custora

No score
No answers yet
No answers on this topic

GoDaddy

GoDaddy 10.0
Based on 2 answers
Some integration could be much cleaner and smoother. Seems it used to be easier. Plus, they took away the catch all email feature.
Anonymous | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

GoDaddy

GoDaddy 8.8
Based on 7 answers
Every time I have raised a query, they have been very prompt and have taken up the matter to resolve and successfully lead to a conclusion. They haven't just waited for an email. They also call you and guide you step by step so there is no confusion.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

GoDaddy

I never selected GoDaddy, but when a client doesn't want to upgrade, I won't force the issue. If a client wants a fresh build and are severely budget-constrained,Weebly is my recommendation. Having the money for a quality WordPress build but no stomach for monthly expenses leads to DigitalOcean, which we normally use for experimental builds since they spin up so quickly and easily. If a client wants professional hosting with automatic backups, guaranteed stability, and proven performance, WP Engine is our recommendation. We will never recommend GoDaddy.
Robert Allen | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

GoDaddy

  • Once site was built, very little maintenance involved daily.
  • Easy and quick to edit so time investment is low.
  • Financial App did help me quite a bit. Just not as robust as other offerings but price reflects that.
  • Pro has allowed me to quickly update clients' sites.
June Burchfield - LION | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

GoDaddy

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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