What users are saying about
1 Ratings
27 Ratings
1 Ratings
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Score 9 out of 100
27 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

GreenRope

There's no such thing as a CRM that doesn't have its complications and headaches. I have tried a lot of them and ultimately like GreenRope heads and shoulders above the rest. GreenRope is particularly suited for small to medium sized businesses who do not have the budget or need for a SalesForce install, or the engineers necessary to make other CRM software work. If you want a more sophisticated system than an email responder like MailChimp or Constant Contact, you need to have a CRM. So ask yourself what you are looking to automate in your business and then go for a solution that has the ability to scale with you. A CRM is a commitment to long term growth and automation, and you should see it as an investment -- both in cash and in time. I don't have a programmer and have managed to get a lot of functionality out of GreenRope (all DIY). And I'm always adding to it with no limits in sight.
Alicia Dearn | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
GreenRope
8.4
Customer data management / contact management
Custora
9.0
GreenRope
9.5
Workflow management
Custora
8.0
GreenRope
9.1
Territory management
Custora
8.0
GreenRope
8.3
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
GreenRope
9.6
Opportunity management
Custora
GreenRope
9.7
Contract management
Custora
GreenRope
3.8
Quote & order management
Custora
GreenRope
8.9
Interaction tracking
Custora
GreenRope
9.7
Channel / partner relationship management
Custora
GreenRope
6.6

Customization

Custora
9.0
GreenRope
8.3
Custom fields
Custora
9.0
GreenRope
9.1
Custom objects
Custora
9.0
GreenRope
8.3
API for custom integration
Custora
9.0
GreenRope
9.1
Scripting environment
Custora
GreenRope
7.0

Integrations with 3rd-party Software

Custora
9.0
GreenRope
9.2
Marketing automation
Custora
9.0
GreenRope
9.0
Compensation management
Custora
GreenRope
9.4

Customer Service & Support

Custora
GreenRope
9.7
Case management
Custora
GreenRope
9.7
Call center management
Custora
GreenRope
9.6
Help desk management
Custora
GreenRope
9.7

Marketing Automation

Custora
GreenRope
9.2
Lead management
Custora
GreenRope
8.9
Email marketing
Custora
GreenRope
9.5

CRM Project Management

Custora
GreenRope
9.7
Task management
Custora
GreenRope
9.5
Billing and invoicing management
Custora
GreenRope
9.7
Reporting
Custora
GreenRope
9.7

CRM Reporting & Analytics

Custora
GreenRope
8.8
Forecasting
Custora
GreenRope
8.7
Pipeline visualization
Custora
GreenRope
8.3
Customizable reports
Custora
GreenRope
9.4

Security

Custora
GreenRope
8.7
Single sign-on capability
Custora
GreenRope
8.6
Role-based user permissions
Custora
GreenRope
8.7

Social CRM

Custora
GreenRope
9.0
Social data
Custora
GreenRope
9.0
Social engagement
Custora
GreenRope
9.0

Platform

Custora
GreenRope
7.9
Mobile access
Custora
GreenRope
7.9

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

GreenRope

  • GreenRope provides a full-featured application at ALL pricing levels. You don't have to 'upgrade' to get better features - you've got them all right away. I really appreciated this!
  • GreenRope doesn't charge per user (i.e., administrator of the system). Other systems require additional fees when adding administrators to your account. GreenRope makes it easy for me to get help with the CRM by adding more of my people, without adding multiple fees.
  • Customer Service at GreenRope rocks! They really want to help you get started well. The training and set-up calls are fantastic. For any support issues that have come up (usually newbie questions!) I've always received a prompt response. I can't say enough about their support.
  • There are many ways for me to customize my data sets, for management and segmentation of contacts, specific to my industry and business needs.
  • Dashboard customization - as a visual learner, the presentation of information on my screen is important to me, and GreenRope allows me the ability to customize colours, icons, and sizes of things in my dashboard. This is helpful for my creativity and productivity.
Raylene Wall | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

GreenRope

  • The project management software - while usable in its current form - can still benefit from further development. But I've noticed that they are working on it, so it seems they are aware of this area of opportunity.
  • This is a little thing, but I'd like the ability to drill into specific tasks from more areas, and mark them complete quickly or make notes on them.
  • I honestly don't have many suggestions. I use their ticket system to make suggestions when they occur to me, and they tend to incorporate suggestions very quickly into subsequent builds.
Andrea Hill | TrustRadius Reviewer

Likelihood to Renew

Custora

No score
No answers yet
No answers on this topic

GreenRope

GreenRope 8.8
Based on 8 answers
They have monthly renewals, so at any time you can cancel and not feel like they are holding your money. Their customer support is easy to work with. Their ticketing system to communicate with you about service issues is fantastic(which is included in the monthly fee) allows you to track issues. We use the ticketing system and add it to our website. This gives people the ability to communicate with us 24/7.
Lance Labno | TrustRadius Reviewer

Usability

Custora

No score
No answers yet
No answers on this topic

GreenRope

GreenRope 6.6
Based on 4 answers
It takes time to learn this system. It is not going to happen over night, but once you master it it will be worth it. I am already seeing some great results, all I have to do is keep learning.
Renee Charbonneau | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

GreenRope

GreenRope 7.3
Based on 2 answers
Many times I have to repeat the issue several times before the person understands correctly. There was also an instant where support was not available when help was needed, had to wait for a response and it was a business day.
Anonymous | TrustRadius Reviewer

Implementation Rating

Custora

No score
No answers yet
No answers on this topic

GreenRope

GreenRope 8.2
Based on 1 answer
I think there are some cheat sheets and best practises lists that could be created that would save a business a lot of time and frustration. BUT, even as it is, the frustrations and challenges disappear as things start working. I am going to be offering up a few of the tricks I have learned to the team at GreenRope to share with other users because when customers offer valuable work arounds that they find helpful to others, we accomplish a few things. The coders get an idea of things that aren't working quite as expected so they can look into fixes, other customers get benefit and we all win
Renee Charbonneau | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

GreenRope

We chose GreenRope.com because they were the best fit. We already had a marketing email strategy with Constant Contact so choosing a CRM with those capabilities was very important when making our decision. Everything we were already doing could be in 1 place instead of needing to login to several different outlets to reach our goals and objectives. For example, email marketing (Constant Contact), website tracking (our Host), client tracking (spreadsheets), Calendars (Outlook), etc. Now we do everything, email marketing, track leads, have a work flow, track website visitors, post events and forecast all with 1 login. It's great!!
Wendy Tibus | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

GreenRope

  • It has helped us from an efficiency standpoint to organize, keep track off, and communicate with our contacts.
  • We have high functionality and great features for a great cost.
  • People with varying levels of computer experience can use GreenRope and many of its features.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Custora Editions & Modules

Additional Pricing Details

GreenRope

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$399*

* Per Account

GreenRope Editions & Modules

Edition
Starter$1491
Prime$1991
Pro$2491
Premium$2991
Powerhouse$3491
Supreme$4491
Ultimate$6991
  1. Per Month [Unlimited Users]
Additional Pricing Details
All price plans include unlimited users, unlimited emails, and all features.

Rating Summary

Likelihood to Recommend

Custora
9.0
GreenRope
8.9

Likelihood to Renew

Custora
GreenRope
8.8

Usability

Custora
GreenRope
6.6

Performance

Custora
GreenRope
8.2

Support Rating

Custora
GreenRope
7.3

Implementation Rating

Custora
GreenRope
8.2

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