What users are saying about
1 Ratings
1 Ratings
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Score 9 out of 100
2 Ratings
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Score 6 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Klarna Checkout

Klarna is great for any retailer who is looking to offer payment options to their customers. It is primarily a resource for retailers, but probably not a good tool for people who work in different kinds of sales departments.
Nikki Hansen | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Klarna Checkout
Customer data management / contact management
Custora
9.0
Klarna Checkout
Workflow management
Custora
8.0
Klarna Checkout
Territory management
Custora
8.0
Klarna Checkout
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Klarna Checkout

Customization

Custora
9.0
Klarna Checkout
Custom fields
Custora
9.0
Klarna Checkout
Custom objects
Custora
9.0
Klarna Checkout
API for custom integration
Custora
9.0
Klarna Checkout

Integrations with 3rd-party Software

Custora
9.0
Klarna Checkout
Marketing automation
Custora
9.0
Klarna Checkout

Online Storefront

Custora
Klarna Checkout
5.0
Website integration
Custora
Klarna Checkout
5.0

Online Shopping Cart

Custora
Klarna Checkout
10.0
Checkout user experience
Custora
Klarna Checkout
10.0

Online Payment System

Custora
Klarna Checkout
10.0
eCommerce security
Custora
Klarna Checkout
10.0

eCommerce Business Management

Custora
Klarna Checkout
8.0
Order processing
Custora
Klarna Checkout
8.0

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Klarna Checkout

  • Flexible payment option.
  • Easy to navigate the back end.
Nikki Hansen | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Klarna Checkout

  • Customer support is terrible, getting an agent who fully comprehends the issue or who has any power to help is near impossible.
Nikki Hansen | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Klarna Checkout

No answers on this topic

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Klarna Checkout

  • They take a fee, larger than other systems do, so I do lose some money there.
  • I make more sales than I would without the payment option through Klarna.
Nikki Hansen | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Klarna Checkout

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Custora
9.0
Klarna Checkout
5.0

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