What users are saying about
1 Rating
3 Ratings
1 Rating
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Score 9 out of 100
3 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Korero

Korero would be the best choice for freelance professionals, small and medium size companies, in my opinion.It is also a great platform for those who are looking for ATS and CRM together at an affordable price.For a one man company it becomes expensive to buy software and manage relationships and recruitment process online and in that scenario Korero platform comes handy with its offerings and price. Its relatively new in the market so I would say they can bring more add-ons with time but for now I feel it has a lot of potential to support the recruiters like me and many other businesses.
Jagdeep Kaur | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Korero
8.2
Customer data management / contact management
Custora
9.0
Korero
8.2
Workflow management
Custora
8.0
Korero
8.1
Territory management
Custora
8.0
Korero
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Korero
9.1
Opportunity management
Custora
Korero
8.4
Quote & order management
Custora
Korero
7.1
Channel / partner relationship management
Custora
Korero
8.2

Customization

Custora
9.0
Korero
8.1
Custom fields
Custora
9.0
Korero
7.3
Custom objects
Custora
9.0
Korero
API for custom integration
Custora
9.0
Korero
8.2
Scripting environment
Custora
Korero
8.6

Integrations with 3rd-party Software

Custora
9.0
Korero
Marketing automation
Custora
9.0
Korero

Customer Service & Support

Custora
Korero
7.5
Case management
Custora
Korero
8.1
Help desk management
Custora
Korero
7.0

Marketing Automation

Custora
Korero
7.8
Lead management
Custora
Korero
7.9
Email marketing
Custora
Korero
7.7

CRM Project Management

Custora
Korero
8.3
Task management
Custora
Korero
8.6
Billing and invoicing management
Custora
Korero
8.1
Reporting
Custora
Korero
8.1

CRM Reporting & Analytics

Custora
Korero
8.5
Pipeline visualization
Custora
Korero
8.5

Social CRM

Custora
Korero
6.4
Social data
Custora
Korero
6.4

Platform

Custora
Korero
8.1
Mobile access
Custora
Korero
8.1

Security

Custora
Korero
8.5
Role-based user permissions
Custora
Korero
8.5

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Korero

  • User friendly
  • Great support
  • Very affordable
  • Simple to use
Anonymous | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Korero

  • UI and UX
  • They provide good support but it can be improved
Anonymous | TrustRadius Reviewer

Usability

Custora

No score
No answers yet
No answers on this topic

Korero

Korero 8.5
Based on 3 answers
I’m pretty happy with Korero as it gives me an easy to use interface and a holistic view for my sales and recruitment requirements.It helps me keep a tab on various open opportunities and ones in the pipeline. At this point of time, my business requirements are well met.
Jagdeep Kaur | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

Korero

Korero 7.9
Based on 3 answers
The support team is open for discussions and to look into to improve the system that is suits for us. If needed they are always available and they solve problems very fast. They give us the feeling that we are important for them. They don’t charge extra for any small questions. The support is very friendly.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Korero

Price point is a great advantage as it combines ATS and CRM .Easy to navigate and the best part is if I feel something is missing and needs improvement, I leave feedback and the company acts upon it. The support team is very responsive and my work has never been hindered.
Jagdeep Kaur | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Korero

  • Increased sales' achievements by considerable number
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Custora Editions & Modules

Additional Pricing Details

Korero

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0.00

Korero Editions & Modules

Edition
Basic$10.001
Professional$22.001
  1. Per User
Additional Pricing Details
Pricing is computed on a monthly basis, exclusive of VAT and minimum time is 1 month.

Rating Summary

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