What users are saying about
1 Rating
2 Ratings
1 Rating
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Score 9 out of 100
2 Ratings
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Score 9.9 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Lasso CRM

Lasso is a simple and easy-to-use CRM, above and beyond the daily tasks that the sales team or sales assistant complete, it allows our accounting department to generate reports and prepare invoices accordingly for commissions generated based on sales of condos.
Nathalie Harput | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Lasso CRM
8.9
Customer data management / contact management
Custora
9.0
Lasso CRM
8.2
Workflow management
Custora
8.0
Lasso CRM
6.4
Territory management
Custora
8.0
Lasso CRM
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Lasso CRM
10.0
Opportunity management
Custora
Lasso CRM
10.0
Interaction tracking
Custora
Lasso CRM
10.0

Customization

Custora
9.0
Lasso CRM
5.0
Custom fields
Custora
9.0
Lasso CRM
5.0
Custom objects
Custora
9.0
Lasso CRM
5.0
API for custom integration
Custora
9.0
Lasso CRM

Integrations with 3rd-party Software

Custora
9.0
Lasso CRM
8.0
Marketing automation
Custora
9.0
Lasso CRM
8.0

Customer Service & Support

Custora
Lasso CRM
5.0
Help desk management
Custora
Lasso CRM
5.0

Marketing Automation

Custora
Lasso CRM
9.9
Lead management
Custora
Lasso CRM
10.0
Email marketing
Custora
Lasso CRM
9.8

CRM Project Management

Custora
Lasso CRM
8.2
Task management
Custora
Lasso CRM
8.2
Reporting
Custora
Lasso CRM
8.2

CRM Reporting & Analytics

Custora
Lasso CRM
6.7
Pipeline visualization
Custora
Lasso CRM
8.0
Customizable reports
Custora
Lasso CRM
5.3

Security

Custora
Lasso CRM
8.1
Single sign-on capability
Custora
Lasso CRM
8.0
Role-based user permissions
Custora
Lasso CRM
8.2

Platform

Custora
Lasso CRM
5.0
Mobile access
Custora
Lasso CRM
5.0

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Lasso CRM

  • Easy capture of eleads from multiple sources. Lasso automatically captures potential buyers who submit for more information across multiple sources, including on social media, BDX, our website, and others.
  • Lasso helps keep everything organized, from dividing the sales efforts of multiple sales people across multiple neighborhoods, to allowing us to track which floorplans and lots our potential buyers are interested in.
  • Setting up a robust prospect nurturing plan is easy, allowing our sales team to effortlessly follow pre-determined templates for follow up.
Anonymous | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Lasso CRM

  • Connection between inventory and sales modules.
  • Calculation of commissions of representatives using the tool (not outside realtors).
  • Price revisions.
Nathalie Harput | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Lasso CRM

No answers on this topic

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Lasso CRM

  • Lasso has given us a cost-effective way to manage and nurture our clients, with extra homebuilding-related features to make our efforts more successful.
  • We have an easy way to track the client prospecting and nurturing efforts of sales staff, even those located across the country from the corporate office.
  • Lasso has lead to more effective sales efforts, as client nurturing processes are built right in to the platform for them to follow.
Anonymous | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Lasso CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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