What users are saying about
1 Rating
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Score 9 out of 100
4 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

LemonStand (Discontinued)

  • Good alternative to Shopify and similar services.
  • More than basic template adjustments will require programmer hours.
  • If you want a slick store with great features LemonStand's for you.
Philip Martin Jenck | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
LemonStand (Discontinued)
Customer data management / contact management
Custora
9.0
LemonStand (Discontinued)
Workflow management
Custora
8.0
LemonStand (Discontinued)
Territory management
Custora
8.0
LemonStand (Discontinued)
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
LemonStand (Discontinued)

Customization

Custora
9.0
LemonStand (Discontinued)
Custom fields
Custora
9.0
LemonStand (Discontinued)
Custom objects
Custora
9.0
LemonStand (Discontinued)
API for custom integration
Custora
9.0
LemonStand (Discontinued)

Integrations with 3rd-party Software

Custora
9.0
LemonStand (Discontinued)
Marketing automation
Custora
9.0
LemonStand (Discontinued)

Online Storefront

Custora
LemonStand (Discontinued)
8.9
Product catalog & listings
Custora
LemonStand (Discontinued)
10.0
Product management
Custora
LemonStand (Discontinued)
10.0
Bulk product upload
Custora
LemonStand (Discontinued)
10.0
Branding
Custora
LemonStand (Discontinued)
10.0
Mobile storefront
Custora
LemonStand (Discontinued)
10.0
Product variations
Custora
LemonStand (Discontinued)
10.0
Website integration
Custora
LemonStand (Discontinued)
10.0
Visual customization
Custora
LemonStand (Discontinued)
5.0
CMS
Custora
LemonStand (Discontinued)
5.0

Online Shopping Cart

Custora
LemonStand (Discontinued)
10.0
Abandoned cart recovery
Custora
LemonStand (Discontinued)
10.0
Checkout user experience
Custora
LemonStand (Discontinued)
10.0

Online Payment System

Custora
LemonStand (Discontinued)
10.0
eCommerce security
Custora
LemonStand (Discontinued)
10.0

eCommerce Marketing

Custora
LemonStand (Discontinued)
10.0
Promotions & discounts
Custora
LemonStand (Discontinued)
10.0
Personalized recommendations
Custora
LemonStand (Discontinued)
10.0
SEO
Custora
LemonStand (Discontinued)
10.0

eCommerce Business Management

Custora
LemonStand (Discontinued)
8.5
Order processing
Custora
LemonStand (Discontinued)
10.0
Inventory management
Custora
LemonStand (Discontinued)
10.0
Shipping
Custora
LemonStand (Discontinued)
10.0
Custom functionality
Custora
LemonStand (Discontinued)
4.0

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

LemonStand (Discontinued)

  • LemonStand is cloud based on AWS.
  • You get: Instant deployment whenever you choose to publish, automatic software updates, Site-wide SSL, and PCI/DSS compliant infrastructure.
Philip Martin Jenck | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

LemonStand (Discontinued)

  • LemonStand has a limited number of templates. Each template has a different set of features that can be modified in the back office theme customization area.
  • LemonStand claims their templates are highly customizable. To accomplish this, they expose individual web page code in page templates and widget blocks. These are windows into the template where you can modify, add and delete html code. However, as in all PHP/CSS/HTML templates, even those written with Twig as LemonStand templates are, the coding goes very deep through many files. I don't think it would be cost or time effective for a small company to attempt more than superficial customization. This is pretty much the same for Shopify and PrestaShop. As a store front and blogging platform, LemonStand is elegant but it is not a website development tool like Wix, Weeble or even Squarespace.
  • LemonStand manages this expectation with excellent email support. There is no user forum and no third party templates for LemonStand, and this is a good thing. When I wanted to modify a specific aspect of the template, I emailed the issue/question to LemonStand support and consistently received advise including instructions on how to adjust the widget or exposed page code to resolve my problem.
  • Documentation is out of date and could use a good proofread. Videos and tutorials are too simple to be really helpful.
Philip Martin Jenck | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

LemonStand (Discontinued)

I looked closely at every e-commerce product I could find.
  • LemonStand had very high satisfaction from current users.
  • Email support is polite, accurate and fast.
  • Company is located in Canada.
  • Refund policy appears to be ethical.
  • Shopping experience is sharp! I like it a lot.
Philip Martin Jenck | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

LemonStand (Discontinued)

  • I expect ease of use and mobile look and feel will increase customer sales.
Philip Martin Jenck | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

LemonStand (Discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Custora
9.0
LemonStand (Discontinued)
9.0

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