What users are saying about
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.9 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

LexisNexis InterAction

It's well suited to organizations that intend to dedicate the staff to maintaining it as recommended in best practices material. It's much too large and complicated if it's only to be used as an address book and in those cases, a much simpler CRM might work better.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
LexisNexis InterAction
5.1
Customer data management / contact management
Custora
9.0
LexisNexis InterAction
8.0
Workflow management
Custora
8.0
LexisNexis InterAction
3.0
Territory management
Custora
8.0
LexisNexis InterAction
3.0
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
LexisNexis InterAction
8.0
Opportunity management
Custora
LexisNexis InterAction
5.0
Interaction tracking
Custora
LexisNexis InterAction
3.0
Channel / partner relationship management
Custora
LexisNexis InterAction
6.0

Customization

Custora
9.0
LexisNexis InterAction
4.3
Custom fields
Custora
9.0
LexisNexis InterAction
4.0
Custom objects
Custora
9.0
LexisNexis InterAction
4.0
API for custom integration
Custora
9.0
LexisNexis InterAction
5.0
Scripting environment
Custora
LexisNexis InterAction
4.0

Integrations with 3rd-party Software

Custora
9.0
LexisNexis InterAction
5.0
Marketing automation
Custora
9.0
LexisNexis InterAction
5.0
Compensation management
Custora
LexisNexis InterAction
5.0

Customer Service & Support

Custora
LexisNexis InterAction
8.7
Case management
Custora
LexisNexis InterAction
8.0
Call center management
Custora
LexisNexis InterAction
9.0
Help desk management
Custora
LexisNexis InterAction
9.0

Marketing Automation

Custora
LexisNexis InterAction
8.0
Lead management
Custora
LexisNexis InterAction
7.0
Email marketing
Custora
LexisNexis InterAction
9.0

CRM Project Management

Custora
LexisNexis InterAction
4.7
Task management
Custora
LexisNexis InterAction
5.0
Billing and invoicing management
Custora
LexisNexis InterAction
4.0
Reporting
Custora
LexisNexis InterAction
5.0

CRM Reporting & Analytics

Custora
LexisNexis InterAction
4.3
Forecasting
Custora
LexisNexis InterAction
4.0
Pipeline visualization
Custora
LexisNexis InterAction
4.0
Customizable reports
Custora
LexisNexis InterAction
5.0

Security

Custora
LexisNexis InterAction
8.0
Single sign-on capability
Custora
LexisNexis InterAction
8.0
Role-based user permissions
Custora
LexisNexis InterAction
8.0

Social CRM

Custora
LexisNexis InterAction
4.5
Social data
Custora
LexisNexis InterAction
4.0
Social engagement
Custora
LexisNexis InterAction
5.0

Platform

Custora
LexisNexis InterAction
5.0
Mobile access
Custora
LexisNexis InterAction
5.0

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

LexisNexis InterAction

  • Collects contact information from incoming employees
  • Synchronizes with Outlook contacts
  • Separate interface for marketing and casual users
Anonymous | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

LexisNexis InterAction

  • The Windows app for marketing could be more wizard driven and simpler
  • Technical support documentation is lacking in up to date information
Anonymous | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

LexisNexis InterAction

No answers on this topic

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

LexisNexis InterAction

  • I'm only in the IT department so I'm not really sure about ROI but IA does much more than our marketing department is using it for. I would think the company is paying a lot of money for something that isn't being utilized.
Anonymous | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

LexisNexis InterAction

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Custora
9.0
LexisNexis InterAction
6.0

Add comparison