What users are saying about
1 Ratings
2 Ratings
1 Ratings
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Score 9 out of 100
2 Ratings
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Score 6.1 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

LightCMS

LightCMS is perfect for 90% of websites out there. It has all the basic modules like calendars, photo galleries, news/blog, or forms building built in. Small businesses to mid-sized businesses are perfect for LightCMS.We use other solutions when the requierments for the website include a lot of third party integrations or custom modules. As a hosted CMS it has the same limitations as others with server-side development.
John Reitz | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
LightCMS
Customer data management / contact management
Custora
9.0
LightCMS
Workflow management
Custora
8.0
LightCMS
Territory management
Custora
8.0
LightCMS
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
LightCMS

Customization

Custora
9.0
LightCMS
Custom fields
Custora
9.0
LightCMS
Custom objects
Custora
9.0
LightCMS
API for custom integration
Custora
9.0
LightCMS

Integrations with 3rd-party Software

Custora
9.0
LightCMS
Marketing automation
Custora
9.0
LightCMS

Security

Custora
LightCMS
8.0
Role-based user permissions
Custora
LightCMS
8.0

Web Content Creation

Custora
LightCMS
9.1
WYSIWYG editor
Custora
LightCMS
10.0
Code quality / cleanliness
Custora
LightCMS
9.0
Admin section
Custora
LightCMS
9.0
Page templates
Custora
LightCMS
10.0
Library of website themes
Custora
LightCMS
10.0
Mobile optimization / responsive design
Custora
LightCMS
10.0
Publishing workflow
Custora
LightCMS
8.0
Form generator
Custora
LightCMS
7.0

Web Content Management

Custora
LightCMS
7.3
Content taxonomy
Custora
LightCMS
4.0
SEO support
Custora
LightCMS
7.0
Bulk management
Custora
LightCMS
8.0
Community / comment management
Custora
LightCMS
10.0

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

LightCMS

  • LightCMS provides all the major functionality 90% of sites need. It keeps out of its own way by making these solutions intuitive and simple and not trying to solve every problem for everyone which would over-complicate the tool-set.
  • This is the easiest to use CMS we have ever seen. I tell my client's that if they can make a Facebook post, they can manage their website, and it's true. Their UI is so easy and keeps getting easier to use. Untrained users get it in minutes and are able to manage their sites without our help.
  • LightCMS's code is simple and light-weight. Sites are fast and the CMS doesnt get in the way of performance.
  • You can do almost anything you want (except server-side programming) with LightCMS. So, we can create any design we want and it works great with Light CMS's tokens and editable regions concept (which is also simple to implement.)
  • Constantly upgraded and fixed, the product is 1000x better after 10 years of working with it, but is still simple and not bloated.
John Reitz | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

LightCMS

  • While keeping it simple is LightCMS's thing, some of the elements/modules could use deeper options or control for advanced users.
  • Some content, such as calendars, cannot have data exported/imported easily.
  • Support was amazing 10 years ago. We openly talked about how awesome they were... it isn't as good as it once was, but is still way above almost every support of other CMS systems we have used.
John Reitz | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

LightCMS

We have looked at hundrends of CMS's and LightCMS is a perfect entry-level system for most of our small to mid sized clients. LightCMS's feature set is less complex than almost every other system and the actual interface is miles ahead of most other CMS systems. It's simply thought out better. It lacks sensibility and an API as well as other advanced features many more expensive or more DIY systems have, but the simplicity makes up for it.
John Reitz | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

LightCMS

  • While I always think the price could be cheaper, LightCMS is incredibly inexpensive if you consider the costs of hosting, support, and upgrading is all included.
  • As part of their partner program, we are able to control client accounts from our master account, making moving between clients easier and supporting them faster which ultimately makes our labor costs better.
John Reitz | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

LightCMS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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