What users are saying about
1 Ratings
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Score 9 out of 100
2 Ratings
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Score 8 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Mirakl Marketplace Platform

If you have a successful webstore with high traffic it could make sense to think about in expanding the business to other vendors by creating a marketplace (just like amazon). You'll charge a commission on the products sold in your website by other vendors, and that way you'll have a wide range of products to offer to your users. To do this, Mirakl is the software to use.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Mirakl Marketplace Platform
Customer data management / contact management
Custora
9.0
Mirakl Marketplace Platform
Workflow management
Custora
8.0
Mirakl Marketplace Platform
Territory management
Custora
8.0
Mirakl Marketplace Platform
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Mirakl Marketplace Platform

Customization

Custora
9.0
Mirakl Marketplace Platform
Custom fields
Custora
9.0
Mirakl Marketplace Platform
Custom objects
Custora
9.0
Mirakl Marketplace Platform
API for custom integration
Custora
9.0
Mirakl Marketplace Platform

Integrations with 3rd-party Software

Custora
9.0
Mirakl Marketplace Platform
Marketing automation
Custora
9.0
Mirakl Marketplace Platform

Online Storefront

Custora
Mirakl Marketplace Platform
8.3
Product catalog & listings
Custora
Mirakl Marketplace Platform
8.0
Product management
Custora
Mirakl Marketplace Platform
8.0
Bulk product upload
Custora
Mirakl Marketplace Platform
10.0
Branding
Custora
Mirakl Marketplace Platform
6.0
Product variations
Custora
Mirakl Marketplace Platform
9.0
Website integration
Custora
Mirakl Marketplace Platform
10.0
Visual customization
Custora
Mirakl Marketplace Platform
7.0

Online Payment System

Custora
Mirakl Marketplace Platform
8.0
eCommerce security
Custora
Mirakl Marketplace Platform
8.0

eCommerce Marketing

Custora
Mirakl Marketplace Platform
6.0
Promotions & discounts
Custora
Mirakl Marketplace Platform
4.0
Personalized recommendations
Custora
Mirakl Marketplace Platform
8.0
SEO
Custora
Mirakl Marketplace Platform
6.0

eCommerce Business Management

Custora
Mirakl Marketplace Platform
7.4
Multi-site management
Custora
Mirakl Marketplace Platform
7.0
Order processing
Custora
Mirakl Marketplace Platform
8.0
Inventory management
Custora
Mirakl Marketplace Platform
7.0
Shipping
Custora
Mirakl Marketplace Platform
8.0
Custom functionality
Custora
Mirakl Marketplace Platform
7.0

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Mirakl Marketplace Platform

  • Good API integration, easy to integrate
  • Almost complete seller platform providing all the basic features of a Marketplace and a few advanced ones
  • Good level of support of the team
  • Good level of product upgrades
Leonardo Costa | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Mirakl Marketplace Platform

  • Lack of tailoring for the dashboard.
  • More options for promotions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Mirakl Marketplace Platform

In 2013, when we evaluated Mirakl, we didn't find any other solution that was ready to go to market which could be compared.
Leonardo Costa | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Mirakl Marketplace Platform

  • Increased turnover.
  • Reduced organic product sales.
  • Decreased Sales Margin.
Anonymous | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Mirakl Marketplace Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Custora
9.0
Mirakl Marketplace Platform
8.0

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