What users are saying about
1 Rating
2 Ratings
1 Rating
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Score 9 out of 100
2 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

mSalesApp

Very useful solution prior, during, and after meeting client
  • Prior--Useful to know everything about the client prior to meet up, including buying patterns, credit history, last order, etc.
  • During--Instant order undertaking, promote new or slow moving stock, collections on the go
  • After--Advantage of not having to duplicate entries (such as handwritten orders) reduces followup activity
Mario Marcelline | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
mSalesApp
Customer data management / contact management
Custora
9.0
mSalesApp
Workflow management
Custora
8.0
mSalesApp
Territory management
Custora
8.0
mSalesApp
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
mSalesApp

Customization

Custora
9.0
mSalesApp
Custom fields
Custora
9.0
mSalesApp
Custom objects
Custora
9.0
mSalesApp
API for custom integration
Custora
9.0
mSalesApp

Integrations with 3rd-party Software

Custora
9.0
mSalesApp
Marketing automation
Custora
9.0
mSalesApp

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

mSalesApp

  • Realtime access to inventory, including promotions and help to sell more and sell better
  • All customer information and history in the palm of your hand ensures better and more efficient service
  • Totally eliminates paperwork; sales team does not have to carry paperwork or duplicate entries
  • Immediate order undertaking with customer sign on glass confirmation
Mario Marcelline | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

mSalesApp

  • Would like it to expand in to a mini ERP with other modules such as CRM, WMS, TMS
Mario Marcelline | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

mSalesApp

No answers on this topic

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

mSalesApp

  • Very positive and instant impact with accuracy and efficiency
  • Overall objective achieved with immediate increase in sales and revenue
  • We experienced ROI with three months
Mario Marcelline | TrustRadius Reviewer

Screenshots

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Custora Editions & Modules

Additional Pricing Details

mSalesApp

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

mSalesApp Editions & Modules

Edition
Monthly$1991
Annual$2,1891
  1. three users per month, full functionality
Additional Pricing Details
*If you need integration with any other Systems Contact Us.

Rating Summary

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