What users are saying about
1 Rating
3 Ratings
1 Rating
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Score 9 out of 100
3 Ratings
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Score 5 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Oncontact

Oncontact is an excellent software/service, and it covers a tremendous breadth of usage scenarios. The customization means that customers can adapt it as they see fit. About the only place where I don't see it as a great fit is in minimal implementations. A lot is going on, and using it for small tasks isn't the best use of the software.
Michael Palecek | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Oncontact
5.1
Customer data management / contact management
Custora
9.0
Oncontact
5.0
Workflow management
Custora
8.0
Oncontact
4.5
Territory management
Custora
8.0
Oncontact
5.0
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Oncontact
9.0
Opportunity management
Custora
Oncontact
5.5
Contract management
Custora
Oncontact
4.0
Quote & order management
Custora
Oncontact
4.0
Interaction tracking
Custora
Oncontact
4.5
Channel / partner relationship management
Custora
Oncontact
5.0

Customization

Custora
9.0
Oncontact
5.0
Custom fields
Custora
9.0
Oncontact
4.5
Custom objects
Custora
9.0
Oncontact
4.5
API for custom integration
Custora
9.0
Oncontact
7.0
Scripting environment
Custora
Oncontact
4.0

Integrations with 3rd-party Software

Custora
9.0
Oncontact
7.0
Marketing automation
Custora
9.0
Oncontact
7.0

Customer Service & Support

Custora
Oncontact
3.6
Case management
Custora
Oncontact
5.5
Call center management
Custora
Oncontact
4.5
Help desk management
Custora
Oncontact
1.0

Marketing Automation

Custora
Oncontact
8.5
Lead management
Custora
Oncontact
8.0
Email marketing
Custora
Oncontact
9.0

CRM Project Management

Custora
Oncontact
9.0
Task management
Custora
Oncontact
9.0
Reporting
Custora
Oncontact
9.0

CRM Reporting & Analytics

Custora
Oncontact
8.7
Forecasting
Custora
Oncontact
9.0
Pipeline visualization
Custora
Oncontact
8.0
Customizable reports
Custora
Oncontact
9.0

Security

Custora
Oncontact
10.0
Single sign-on capability
Custora
Oncontact
10.0
Role-based user permissions
Custora
Oncontact
10.0

Social CRM

Custora
Oncontact
7.0
Social data
Custora
Oncontact
7.0
Social engagement
Custora
Oncontact
7.0

Platform

Custora
Oncontact
8.0
Mobile access
Custora
Oncontact
8.0

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Oncontact

  • Company Name
  • Contacts
Deb Crosby | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Oncontact

  • Customization could be easier. Just about anything is possible, but the learning curve is steep.
  • More focus on mass loading
Michael Palecek | TrustRadius Reviewer

Likelihood to Renew

Custora

No score
No answers yet
No answers on this topic

Oncontact

Oncontact 10.0
Based on 1 answer
The company has been using Oncontact for some time now. Many of the business processes require the use of a CRM software package. It helps solve some pretty serious problems, and overall the cost is very justified. Also, the developer is very good at keeping it up to date and introducing new functionality.
Michael Palecek | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Oncontact

  • Oncontact provided many, but not all of the features of Salesforce.com. However, the complexity and cost involved in Salesforce.com was an overriding factor for us to use Oncontact. Not just the initial and licensing fee, but it seemed that just about everything we wanted to do involved consultants or more work or licensing. Oncontact was easier to implement out of the box, even when we did need to make customizations.
  • We looked at Microsoft 365 Business, and while it was comparable in price for the initial cost, the integration with our other software systems was not built-in, so we did not pursue it very much.
Michael Palecek | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Oncontact

  • Don't know, I only use occasionally
Deb Crosby | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Oncontact

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

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