What users are saying about
1 Rating
1 Rating
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Score 9 out of 100
112 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Oracle CRM On Demand

I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
Rose Kipkemoi | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Oracle CRM On Demand
8.8
Customer data management / contact management
Custora
9.0
Oracle CRM On Demand
9.4
Workflow management
Custora
8.0
Oracle CRM On Demand
8.9
Territory management
Custora
8.0
Oracle CRM On Demand
9.4
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Oracle CRM On Demand
9.0
Opportunity management
Custora
Oracle CRM On Demand
9.3
Contract management
Custora
Oracle CRM On Demand
7.7
Quote & order management
Custora
Oracle CRM On Demand
8.5
Interaction tracking
Custora
Oracle CRM On Demand
8.3
Channel / partner relationship management
Custora
Oracle CRM On Demand
8.3

Customization

Custora
9.0
Oracle CRM On Demand
8.4
Custom fields
Custora
9.0
Oracle CRM On Demand
8.9
Custom objects
Custora
9.0
Oracle CRM On Demand
8.1
API for custom integration
Custora
9.0
Oracle CRM On Demand
8.7
Scripting environment
Custora
Oracle CRM On Demand
8.0

Integrations with 3rd-party Software

Custora
9.0
Oracle CRM On Demand
8.6
Marketing automation
Custora
9.0
Oracle CRM On Demand
8.5
Compensation management
Custora
Oracle CRM On Demand
8.8

Customer Service & Support

Custora
Oracle CRM On Demand
8.5
Case management
Custora
Oracle CRM On Demand
8.5
Call center management
Custora
Oracle CRM On Demand
8.7
Help desk management
Custora
Oracle CRM On Demand
8.1

Marketing Automation

Custora
Oracle CRM On Demand
8.8
Lead management
Custora
Oracle CRM On Demand
8.9
Email marketing
Custora
Oracle CRM On Demand
8.8

CRM Project Management

Custora
Oracle CRM On Demand
8.7
Task management
Custora
Oracle CRM On Demand
8.3
Billing and invoicing management
Custora
Oracle CRM On Demand
9.6
Reporting
Custora
Oracle CRM On Demand
8.3

CRM Reporting & Analytics

Custora
Oracle CRM On Demand
8.4
Forecasting
Custora
Oracle CRM On Demand
8.7
Pipeline visualization
Custora
Oracle CRM On Demand
8.6
Customizable reports
Custora
Oracle CRM On Demand
8.0

Security

Custora
Oracle CRM On Demand
9.4
Single sign-on capability
Custora
Oracle CRM On Demand
9.0
Role-based user permissions
Custora
Oracle CRM On Demand
9.9

Social CRM

Custora
Oracle CRM On Demand
9.8
Social data
Custora
Oracle CRM On Demand
9.8
Social engagement
Custora
Oracle CRM On Demand
9.9

Platform

Custora
Oracle CRM On Demand
9.3
Mobile access
Custora
Oracle CRM On Demand
9.3

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Oracle CRM On Demand

  • Application customization is a key strength. We can create custom home page experiences for each type of user, customize object layouts to change dynamically depending on object type, and create an embedded sales process unique to our organization that helps facilitate the user through the process by specifying required fields dependent on what stage of the process they are in. The ability to customize goes directly to the success of user adoption - the fact that we can customize layouts and processes to support our internal business processes helps users make the most of the system.
  • Robust Reporting. The reporting and data warehouse capabilities are excellent. We have thousands of custom reports delivered in a number of ways - on home pages, on dashboards, on demand through the reporting menu, and on custom web tabs. These reports range from simple lists to complex multi-object analyses.
  • Ability to get data in and get data out. CRMOD makes it very easy to import data into any object. This is helpful for importing lists or making mass changes. Exporting data is equally easy, both from an administrator standpoint and for the user. Users can display a list or do a custom advanced search and then easily export the data to Excel without any admin help. They can also export from any report, which is helpful when sales data needs to be combined with other financial data in a larger analysis.
  • The system's workflow capabilities allow us to improve field validation, send important notifications, and enforce business process requirements.
Michelle Prand | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Oracle CRM On Demand

  • A scripting mechanism is needed to customize the data entry forms. As any data driven system, Oracle CRM on demand is as reliable as its data is. Having sales people entering and maintaining the data you have to make sure they are doing that and not cutting corners. One way to do that is to enforce the business requirements in the entry forms.
  • User interface / user experience definitely can and should be improved.
  • It needs a way to send automatic reports on a schedule via email.
  • Support: as usual the Oracle support tends to be tedious and lengthy.
Cristian Bodnarasec | TrustRadius Reviewer

Usability

Custora

No score
No answers yet
No answers on this topic

Oracle CRM On Demand

Oracle CRM On Demand 9.0
Based on 1 answer
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
Rose Kipkemoi | TrustRadius Reviewer

Implementation Rating

Custora

No score
No answers yet
No answers on this topic

Oracle CRM On Demand

Oracle CRM On Demand 10.0
Based on 1 answer
With the right partner Oracle CRM On Demand can be implemented very quickly and seamlessly.
Michelle Prand | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Oracle CRM On Demand

Oracle app is more available on different mobile devices, Microsoft Dynamics has only Windows and Android but Oracle has both web-based, Mac, IOS. Social CRM feature is another one that Microsoft Dynamics doesn't provide. On the other hand, Microsoft Dynamics provides offline line access. Also, Oracle integrations fit our needs better. Also Ticketing system support is better.
Anonymous | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Oracle CRM On Demand

  • A single platform for tracking, reporting, and control of all data and clients records
  • Manageable outsourcing for development and support functions for the applications we need to use.
  • Lots of integration opportunities, and covers all information gaps and inconsistencies caused by human errors.
Anonymous | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Oracle CRM On Demand

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Custora
9.0
Oracle CRM On Demand
8.2

Usability

Custora
Oracle CRM On Demand
9.0

Implementation Rating

Custora
Oracle CRM On Demand
10.0

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