1 Ratings
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Score 9 out of 100
49 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Oracle Siebel Enterprise Marketing Suite (discontinued)
Customer data management / contact management
Custora
9.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
Workflow management
Custora
8.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
Territory management
Custora
8.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Oracle Siebel Enterprise Marketing Suite (discontinued)

Customization

Custora
9.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
Custom fields
Custora
9.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
Custom objects
Custora
9.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
API for custom integration
Custora
9.0
Oracle Siebel Enterprise Marketing Suite (discontinued)

Integrations with 3rd-party Software

Custora
9.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
Marketing automation
Custora
9.0
Oracle Siebel Enterprise Marketing Suite (discontinued)

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

  • Seamless customer communication
  • Easy access to account history and pertinent information
  • Training materials provided and is easily implemented
  • Sales analytics and data
  • Overall sales
Kenyata Garner | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

  • Siebel EMS tools have a long learning curve and are not very easy to use.
  • Siebel products do not integrate very well with thirds party products/services.
Gaurav Gautam | TrustRadius Reviewer

Likelihood to Renew

Custora

No score
No answers yet
No answers on this topic

Oracle Siebel Enterprise Marketing Suite (discontinued)

Oracle Siebel Enterprise Marketing Suite (discontinued) 10.0
Based on 1 answer
A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team
Anonymous | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

I would say honestly they are both really good programs. They would compliment each other quite well if they weren't competition. They both offer great opportunities for success and both have areas which need improvement. Overall, however, they are worth a shot.
Kenyata Garner | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

  • It has increased the business tactics as we have added more clients who wish to use this technology.
Lokesh Yadav | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Oracle Siebel Enterprise Marketing Suite (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Custora
9.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
8.0

Likelihood to Renew

Custora
Oracle Siebel Enterprise Marketing Suite (discontinued)
10.0

Add comparison