What users are saying about
1 Ratings
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Score 9 out of 100
31 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Pega Customer Engagement Suite

PRPC is a BPM and Case management suite from Pega Systems. Pega is a comprehensive suite which offers a unique theme of BPM development in the market. A no-coding approach based on rules with inheritance makes Pega a very powerful product but is very difficult to learn. Even, if we go to Pegasystems for training, we have to work on a project at least for a year to have some confidence. Areas where it requires improvements:1) One of the first things that client's IT department questions about is proprietary BLOB column in PRPC, for them, it is a disadvantage, but as we all know BLOB is what makes the highly complex data model of any BPM application fit inside to a common schema which eliminates the help of a DBA. 2) Another area of improvement is: when using the wizards to generate rules (such as the connector wizards) you have to be careful about the level of coupling between the work object's data model and the interface's data model. This can also create maintenance issues.3) The complete Pega suite of products have a long time to develop and deploy and it can be easily done using other low-cost software.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Pega Customer Engagement Suite
7.6
Customer data management / contact management
Custora
9.0
Pega Customer Engagement Suite
7.2
Workflow management
Custora
8.0
Pega Customer Engagement Suite
8.0
Territory management
Custora
8.0
Pega Customer Engagement Suite
6.6
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Pega Customer Engagement Suite
7.3
Opportunity management
Custora
Pega Customer Engagement Suite
8.0
Interaction tracking
Custora
Pega Customer Engagement Suite
8.6

Customization

Custora
9.0
Pega Customer Engagement Suite
7.6
Custom fields
Custora
9.0
Pega Customer Engagement Suite
8.0
Custom objects
Custora
9.0
Pega Customer Engagement Suite
7.8
API for custom integration
Custora
9.0
Pega Customer Engagement Suite
7.0
Scripting environment
Custora
Pega Customer Engagement Suite
7.6

Integrations with 3rd-party Software

Custora
9.0
Pega Customer Engagement Suite
7.0
Marketing automation
Custora
9.0
Pega Customer Engagement Suite
7.0

Customer Service & Support

Custora
Pega Customer Engagement Suite
8.6
Case management
Custora
Pega Customer Engagement Suite
8.9
Call center management
Custora
Pega Customer Engagement Suite
8.7
Help desk management
Custora
Pega Customer Engagement Suite
8.2

Marketing Automation

Custora
Pega Customer Engagement Suite
8.0
Lead management
Custora
Pega Customer Engagement Suite
8.0
Email marketing
Custora
Pega Customer Engagement Suite
8.0

CRM Project Management

Custora
Pega Customer Engagement Suite
8.1
Task management
Custora
Pega Customer Engagement Suite
8.4
Reporting
Custora
Pega Customer Engagement Suite
7.7

CRM Reporting & Analytics

Custora
Pega Customer Engagement Suite
8.0
Pipeline visualization
Custora
Pega Customer Engagement Suite
8.1
Customizable reports
Custora
Pega Customer Engagement Suite
8.0

Security

Custora
Pega Customer Engagement Suite
8.1
Single sign-on capability
Custora
Pega Customer Engagement Suite
8.1
Role-based user permissions
Custora
Pega Customer Engagement Suite
8.1

Social CRM

Custora
Pega Customer Engagement Suite
7.7
Social data
Custora
Pega Customer Engagement Suite
7.8
Social engagement
Custora
Pega Customer Engagement Suite
7.5

Platform

Custora
Pega Customer Engagement Suite
8.2
Mobile access
Custora
Pega Customer Engagement Suite
8.2

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Pega Customer Engagement Suite

  • Ability to design custom integrated campaigns
  • Analytics to provide key insights and ability to tune your campaign accordingly
  • Ability to design agent workflows
Anonymous | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Pega Customer Engagement Suite

  • Pega Customer Engagement Suite is ready to use out of the box with several features, but custom development is always needed.
  • Although new features can be quickly implemented, they have to go through a screening Business analysis process, QA screening and SCRUM based development.
  • Pega eliminates the need for custom code, but there are rare cases where an specific requirement has little to no support from Pega, and implementing custom code can break OOB functionality and make the system unstable.
David A. Herrera | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Pega Customer Engagement Suite

We evaluated Marketo as another potential customer engagement partner but felt that they did not offer nearly the same flexibility in terms of process management that Pega did. Also, Pega seems to be years ahead of Marketo when it comes to leveraging AI for decision making and predictive analytics.
John Silva, MBA | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Pega Customer Engagement Suite

  • Reduction in Admin cost through automation.
  • Achieve efficiency in the customer service operations.
  • Pega's capability for quick time to Market helped us keep the system up to date specifically relating to compliance requirements which has stricter implementation timelines.
Anonymous | TrustRadius Reviewer

Screenshots

Custora

Pega Customer Engagement Suite

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Pega Customer Engagement Suite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Custora
9.0
Pega Customer Engagement Suite
8.0

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