What users are saying about
1 Rating
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Top Rated
250 Ratings
1 Rating
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Score 9 out of 100

Pipedrive

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Top Rated
250 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Pipedrive

Pipedrive is well suitable for Email marketing management, Customer data management, and as well as for sales forecasting. Pipedrive is the best platform for managing your all sales data, Email automation & sales reporting. If you want to do A/B testing & want to know the ROI analytics with your campaign then Pipedrive is not suitable for you. you might have to check other platforms for advanced features. If you are looking for campaign segmentation & campaign planning then you can't do it in Pipedrive. Pipedrive doesn't provide that facility to users. It is the best platform for small & medium businesses.
Preet Chovatiya | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Pipedrive
6.4
Customer data management / contact management
Custora
9.0
Pipedrive
6.5
Workflow management
Custora
8.0
Pipedrive
7.8
Territory management
Custora
8.0
Pipedrive
6.6
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Pipedrive
8.1
Opportunity management
Custora
Pipedrive
8.8
Contract management
Custora
Pipedrive
3.0
Quote & order management
Custora
Pipedrive
5.1
Interaction tracking
Custora
Pipedrive
7.1
Channel / partner relationship management
Custora
Pipedrive
4.3

Customization

Custora
9.0
Pipedrive
6.1
Custom fields
Custora
9.0
Pipedrive
8.1
Custom objects
Custora
9.0
Pipedrive
7.7
API for custom integration
Custora
9.0
Pipedrive
7.5
Scripting environment
Custora
Pipedrive
1.0

Integrations with 3rd-party Software

Custora
9.0
Pipedrive
3.6
Marketing automation
Custora
9.0
Pipedrive
3.6
Compensation management
Custora
Pipedrive
3.5

Customer Service & Support

Custora
Pipedrive
2.9
Case management
Custora
Pipedrive
4.7
Call center management
Custora
Pipedrive
1.1
Help desk management
Custora
Pipedrive
3.1

Marketing Automation

Custora
Pipedrive
8.6
Lead management
Custora
Pipedrive
8.5
Email marketing
Custora
Pipedrive
8.7

CRM Project Management

Custora
Pipedrive
6.5
Task management
Custora
Pipedrive
8.3
Billing and invoicing management
Custora
Pipedrive
4.1
Reporting
Custora
Pipedrive
7.2

CRM Reporting & Analytics

Custora
Pipedrive
5.1
Forecasting
Custora
Pipedrive
5.1
Pipeline visualization
Custora
Pipedrive
8.5
Customizable reports
Custora
Pipedrive
1.7

Security

Custora
Pipedrive
7.3
Single sign-on capability
Custora
Pipedrive
6.1
Role-based user permissions
Custora
Pipedrive
8.6

Social CRM

Custora
Pipedrive
1.1
Social data
Custora
Pipedrive
1.1
Social engagement
Custora
Pipedrive
1.1

Platform

Custora
Pipedrive
8.2
Mobile access
Custora
Pipedrive
8.2

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Pipedrive

  • Their pipeline is super simple with drag and drop features, and a clean and clear view of your deals and deal amounts.
  • They have a great automation system that allows for tasks and emails to be sent when a stage changes.
  • They have a great note system that allows voice recording and easy phone access to manage notes while on a call.
Mark Rueckert | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Pipedrive

  • There is definitely a bit of a learning curve
  • Marketplace integrations developed by Pipedrive need some work as they're not too reliable or 'fully-featured' yet
  • It is expensive compared to alternatives and extra addons are costly even though it could be argued they should be part of the main package.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Custora

No score
No answers yet
No answers on this topic

Pipedrive

Pipedrive 8.2
Based on 2 answers
Unless I find something better...
Anonymous | TrustRadius Reviewer

Usability

Custora

No score
No answers yet
No answers on this topic

Pipedrive

Pipedrive 9.1
Based on 12 answers
Is important for our team that the programs and apps that we use more frequently needed to be user-friendly, in order that our team can work more efficiently. Pipedrive has a wide range of tools that can be used to achieve this goal
Joanna García | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

Pipedrive

Pipedrive 9.4
Based on 12 answers
Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
Anonymous | TrustRadius Reviewer

Implementation Rating

Custora

No score
No answers yet
No answers on this topic

Pipedrive

Pipedrive 8.2
Based on 3 answers
Experiment is the only way to start
Ed Juline | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Pipedrive

I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
Anonymous | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Pipedrive

  • Pipedrive has had an extremely positive impact on our overall business objectives. More specifically, the return on investment has been magnified by the fact that it is fairly inexpensive.
  • I can recall 2-3 conversations which prompted my boss and myself to note how convenient Pipedrive is.
  • Like most companies, it can often feel like we are spinning many plates at once. Even when our team is not able to connect in person every day, our projects are capable of progressing. Pipedrive has allowed us to press forward where we (normally) would have lacked the communication necessary in doing so.
Anonymous | TrustRadius Reviewer

Screenshots

Custora

Pipedrive

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Custora Editions & Modules

Additional Pricing Details

Pipedrive

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pipedrive Editions & Modules

Edition
Essential$15.001
Advanced$29.001
Professional$59.001
  1. Per Month
Additional Pricing Details

Rating Summary

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