What users are saying about
1 Rating
25 Ratings
1 Rating
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Score 9 out of 100
25 Ratings
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Score 6.7 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

PrestaShop

Being a self-hosted solution, it is well suited for people who have a minimum of technical and coding knowledge. If you have no technical skills, you may need to go with other options that are hosted. Also, if you are not willing to invest in customizations and add-ons, PrestaShop would not be the best option to go with.
Lichaa TRAD | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
PrestaShop
Customer data management / contact management
Custora
9.0
PrestaShop
Workflow management
Custora
8.0
PrestaShop
Territory management
Custora
8.0
PrestaShop
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
PrestaShop

Customization

Custora
9.0
PrestaShop
Custom fields
Custora
9.0
PrestaShop
Custom objects
Custora
9.0
PrestaShop
API for custom integration
Custora
9.0
PrestaShop

Integrations with 3rd-party Software

Custora
9.0
PrestaShop
Marketing automation
Custora
9.0
PrestaShop

Online Storefront

Custora
PrestaShop
6.8
Product catalog & listings
Custora
PrestaShop
8.7
Product management
Custora
PrestaShop
6.7
Bulk product upload
Custora
PrestaShop
5.0
Branding
Custora
PrestaShop
5.0
Mobile storefront
Custora
PrestaShop
8.7
Product variations
Custora
PrestaShop
5.0
Website integration
Custora
PrestaShop
9.1
Visual customization
Custora
PrestaShop
6.0
CMS
Custora
PrestaShop
7.1

Online Shopping Cart

Custora
PrestaShop
6.8
Abandoned cart recovery
Custora
PrestaShop
6.0
Checkout user experience
Custora
PrestaShop
7.6

Online Payment System

Custora
PrestaShop
7.1
eCommerce security
Custora
PrestaShop
7.1

eCommerce Marketing

Custora
PrestaShop
5.6
Promotions & discounts
Custora
PrestaShop
7.6
Personalized recommendations
Custora
PrestaShop
5.4
SEO
Custora
PrestaShop
3.8

eCommerce Business Management

Custora
PrestaShop
8.2
Multi-site management
Custora
PrestaShop
7.1
Order processing
Custora
PrestaShop
8.1
Inventory management
Custora
PrestaShop
8.2
Shipping
Custora
PrestaShop
10.0
Custom functionality
Custora
PrestaShop
7.7

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

PrestaShop

  • Administration panel is easy and essential
  • Product configuration is ready to go and product page comes with lots of information
  • It doesn't require huge server resources
Marco Casieri | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

PrestaShop

  • Very slow. Google complains about loading times, means the ranking will be bad!
  • Very unstable--loading a module can crash the back office. Hard to restore--even a full restore sometimes won't work.
  • Needs mostly additional modules, which are not free
  • Display module positions are template dependent. Once a template is changed, Prestashop does not remember the old settings. For updates it's recommended to change to the default template--this means all customization done on our template is gone.
  • Weak reporting
Andreas Steppat | TrustRadius Reviewer

Likelihood to Renew

Custora

No score
No answers yet
No answers on this topic

PrestaShop

PrestaShop 1.0
Based on 1 answer
Considering the problems we had and still have, 0.
Andreas Steppat | TrustRadius Reviewer

Usability

Custora

No score
No answers yet
No answers on this topic

PrestaShop

PrestaShop 3.0
Based on 1 answer
The lack of performance and the unstable system make it very hard to use it for a serious e-commerce application.
Andreas Steppat | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

PrestaShop

PrestaShop 2.0
Based on 1 answer
Since we use PrestaShop OpenSource there is only community support. What we found is that many other users fight with the same problems and there seems no solution or input from the PrestaShop developers' side.
Andreas Steppat | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

PrestaShop

We did not select it, the team before us selected it because it was free. All development was outsourced to a prestashop team.
Shay O'Neil | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

PrestaShop

  • Prestashop requires a low investment, you can easily find an agency that could develop a project for less than $5,000
  • You yearly ROI should be assured
Marco Casieri | TrustRadius Reviewer

Screenshots

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Custora Editions & Modules

Additional Pricing Details

PrestaShop

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

PrestaShop Editions & Modules

Edition
PrestaShopFree
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Custora
    9.0
    PrestaShop
    5.8

    Likelihood to Renew

    Custora
    PrestaShop
    1.0

    Usability

    Custora
    PrestaShop
    3.0

    Support Rating

    Custora
    PrestaShop
    2.0

    Add comparison