What users are saying about
1 Rating
18 Ratings
1 Rating
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Score 9 out of 100
18 Ratings
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Score 9.6 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Salesflare

Salesflare is recommendable for any business that runs a lean sales setup with a website for lead generation, empowered with maybe cold outreach and/or lead nurturing. Mostly so for small-to-medium sized businesses: they can save a ton of time/money generating more revenue with their human sales efforts, while Salesflare does the rest of the job.
Gilles De Clerck | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Salesflare
8.0
Customer data management / contact management
Custora
9.0
Salesflare
8.5
Workflow management
Custora
8.0
Salesflare
8.0
Territory management
Custora
8.0
Salesflare
5.3
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Salesflare
9.2
Opportunity management
Custora
Salesflare
8.3
Contract management
Custora
Salesflare
10.0
Quote & order management
Custora
Salesflare
6.3
Interaction tracking
Custora
Salesflare
8.5
Channel / partner relationship management
Custora
Salesflare
7.9

Customization

Custora
9.0
Salesflare
9.0
Custom fields
Custora
9.0
Salesflare
8.7
Custom objects
Custora
9.0
Salesflare
9.9
API for custom integration
Custora
9.0
Salesflare
8.5

Integrations with 3rd-party Software

Custora
9.0
Salesflare
8.4
Marketing automation
Custora
9.0
Salesflare
7.9
Compensation management
Custora
Salesflare
9.0

Customer Service & Support

Custora
Salesflare
8.3
Case management
Custora
Salesflare
9.0
Call center management
Custora
Salesflare
7.0
Help desk management
Custora
Salesflare
9.0

Marketing Automation

Custora
Salesflare
8.0
Lead management
Custora
Salesflare
8.0
Email marketing
Custora
Salesflare
7.9

CRM Project Management

Custora
Salesflare
8.1
Task management
Custora
Salesflare
8.2
Billing and invoicing management
Custora
Salesflare
8.0
Reporting
Custora
Salesflare
8.2

CRM Reporting & Analytics

Custora
Salesflare
7.9
Forecasting
Custora
Salesflare
7.6
Pipeline visualization
Custora
Salesflare
9.0
Customizable reports
Custora
Salesflare
7.0

Security

Custora
Salesflare
8.5
Single sign-on capability
Custora
Salesflare
8.8
Role-based user permissions
Custora
Salesflare
8.2

Social CRM

Custora
Salesflare
8.6
Social data
Custora
Salesflare
8.4
Social engagement
Custora
Salesflare
8.8

Platform

Custora
Salesflare
8.7
Mobile access
Custora
Salesflare
8.7

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Salesflare

  • Salesflare integrates with Gsuite (as well as many other email platforms) allowing me to still use Gsuite as my main communication tool but still get the full value out of the Salesflare CRM
  • Salesflare literally integrates with everything
  • Salesflare takes care of many tasks automatically for you like contact imports as well as meeting and call management
Gary Shouldis | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Salesflare

  • Click to call would be a great help for clients' numbers
  • Branded UI or more customization options
  • More features to customize accounts
Kevin Miller | TrustRadius Reviewer

Usability

Custora

No score
No answers yet
No answers on this topic

Salesflare

Salesflare 8.9
Based on 8 answers
The pipeline, which is the core of the platform, is very clear and full of features. On top of that Salesflare added automations, integrations, plugins and emails. You can easily get your leads there from any platform and nurture your leads until you get the deal done. I think any business can benefit from using this sales CRM.
Tomer Aharon | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

Salesflare

Salesflare 9.1
Based on 8 answers
Hit them on Chat support, and you are gonna get a response within a few minutes (if not in a few hours, during weekends)But they are gonna keep following with you till they make sure that your query has been resolved. Keep it up!
Sampath S | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Salesflare

Other products we've tried or evaluated have been too complex and/or been "too customizable" in that they do not offer an easy and intuitive path to enabling your sales team right out of the box.
Jói Sigurdsson | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Salesflare

  • It's a part of our operations. It just saves us time, but we never measured how it impacts the bottom line. It's all about convenience.
Andrei Zinkevich | TrustRadius Reviewer

Screenshots

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Custora Editions & Modules

Additional Pricing Details

Salesflare

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Salesflare Editions & Modules

Edition
Growth$291
Pro$491
Enterprise$991
  1. per user per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Custora
9.0
Salesflare
9.1

Usability

Custora
Salesflare
8.9

Support Rating

Custora
Salesflare
9.1

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