What users are saying about
1 Rating
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Top Rated
2715 Ratings
1 Rating
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Score 9 out of 100

Salesforce

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Top Rated
2715 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Salesforce

Best suited for managing all Sales activities, including prospecting, opportunities, etc. It can be easily extended to manage any kind of customer data.Well suited for reports and dashboards that provide business insights - pipeline, conversion rates, etc.Well suited for automated workflows (notifications to teams that need to be aware of updates to accounts).
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Salesforce
7.5
Customer data management / contact management
Custora
9.0
Salesforce
8.2
Workflow management
Custora
8.0
Salesforce
7.4
Territory management
Custora
8.0
Salesforce
7.3
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Salesforce
7.1
Opportunity management
Custora
Salesforce
8.0
Contract management
Custora
Salesforce
7.2
Quote & order management
Custora
Salesforce
7.3
Interaction tracking
Custora
Salesforce
7.7
Channel / partner relationship management
Custora
Salesforce
7.4

Customization

Custora
9.0
Salesforce
7.7
Custom fields
Custora
9.0
Salesforce
8.0
Custom objects
Custora
9.0
Salesforce
7.6
API for custom integration
Custora
9.0
Salesforce
7.8
Scripting environment
Custora
Salesforce
7.3

Integrations with 3rd-party Software

Custora
9.0
Salesforce
7.3
Marketing automation
Custora
9.0
Salesforce
7.4
Compensation management
Custora
Salesforce
7.3

Customer Service & Support

Custora
Salesforce
8.5
Case management
Custora
Salesforce
9.0
Call center management
Custora
Salesforce
8.4
Help desk management
Custora
Salesforce
8.3

Marketing Automation

Custora
Salesforce
7.6
Lead management
Custora
Salesforce
7.7
Email marketing
Custora
Salesforce
7.5

CRM Project Management

Custora
Salesforce
7.2
Task management
Custora
Salesforce
7.1
Billing and invoicing management
Custora
Salesforce
6.7
Reporting
Custora
Salesforce
7.8

CRM Reporting & Analytics

Custora
Salesforce
8.1
Forecasting
Custora
Salesforce
7.9
Pipeline visualization
Custora
Salesforce
8.1
Customizable reports
Custora
Salesforce
8.3

Security

Custora
Salesforce
8.3
Single sign-on capability
Custora
Salesforce
8.2
Role-based user permissions
Custora
Salesforce
8.4

Social CRM

Custora
Salesforce
6.9
Social data
Custora
Salesforce
6.9
Social engagement
Custora
Salesforce
6.9

Platform

Custora
Salesforce
7.4
Mobile access
Custora
Salesforce
7.4

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Salesforce

  • Tracking deals and amplifying winning performances of sales representatives to promote healthy competition.
  • Managing of customer experiences while on the go using the native mobile apps for iOS and Android.
  • Creation of a systematic pipeline through automation of the whole marketing process to generate quality leads.
Daniel Cooper | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Salesforce

  • When you close SF and open it the next day it tends to open old cases (tabs). You'll end up with tab overload if you don't put time into closing old ones.
  • If you start a case and don't have all the required fields completed, you'll lose it all if you try saving it too soon.
Ben Johnson | TrustRadius Reviewer

Likelihood to Renew

Custora

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 10.0
Based on 48 answers
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
John Cupoli | TrustRadius Reviewer

Usability

Custora

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 7.5
Based on 56 answers
While not the most robust software available for tracking and following up with leads, the UI is fairly straight forward and you know right away what you are getting and how to interact with it. While some initial training is required, it is still simple enough for most users to interact with it on a daily basis without feeling burdensome.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Custora

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.8
Based on 27 answers
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Kyle Dugger | TrustRadius Reviewer

Performance

Custora

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 7.1
Based on 52 answers
I've used Salesforce in large sales organizations where there were people on staff who were trained in Salesforce, and I was instructed to contact them. They did know exactly what to do and how to resolve issues, but with a big Saleforce they were often very busy. I would have preferred to contact Salesforce's customer support, but I'm not sure if that is possible since each company's version of Salesforce can be customized so much.
Jason Carlage | TrustRadius Reviewer

In-Person Training

Custora

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 7.9
Based on 11 answers
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
Anonymous | TrustRadius Reviewer

Online Training

Custora

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.1
Based on 15 answers
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
Anonymous | TrustRadius Reviewer

Implementation Rating

Custora

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.4
Based on 16 answers
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Salesforce

The biggest advantage with Salesforce is likely the biggest detractor as well. It is largely a blank slate. The system is not customized to any one business or industry out of the box. You have to design everything - which is great if you are looking for a highly customized system, but very difficult for small or even medium sized firms without help from a 3rd party. We developed everything 100% in house. It has been quite a learning curve, but ultimately we preferred this method to farming out the work.
Jeff Fralick | TrustRadius Reviewer

Scalability

Custora

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 10.0
Based on 2 answers
I've worked with Salesforce since 2001 in companies ranging from 4 to hundreds of sales people and the system has been able to scale and perhaps more importantly expand (functionally) to the needs of larger organizations. In fact in my previous company, as a provider of a solution that integrated with Salesforce, we had customers that had thousands of sales people using Salesforce.
Anonymous | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Salesforce

  • ROI is most noticeable when you are able to consolidate disparate legacy systems and move all of their data from a local data center up to the cloud. You end up saving a ton of money that no longer needs to be spent on hardware, software, maintenance, IT, etc.
  • The recurring licensing model is not ideal when it comes to ROI impact, as the long term expenditure will be significant. However, the hidden cost savings that it brings due to a smoother running business is not something that should be ignored.
  • One of the main benefits is collaboration. The platform represents a "single source of truth" that can greatly enhance collaboration and data consolidation. This will impact ROI in ways immeasurable but there can be no doubt that the effects are there.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Custora Editions & Modules

Additional Pricing Details

Salesforce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Editions & Modules

Edition
Essentials$25.001
Professional$100.001
Enterprise$175.001
  1. Per User Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Custora
9.0
Salesforce
7.9

Likelihood to Renew

Custora
Salesforce
10.0

Usability

Custora
Salesforce
7.5

Reliability and Availability

Custora
Salesforce
9.8

Performance

Custora
Salesforce
9.0

Support Rating

Custora
Salesforce
7.1

In-Person Training

Custora
Salesforce
7.9

Online Training

Custora
Salesforce
9.1

Implementation Rating

Custora
Salesforce
9.4

Scalability

Custora
Salesforce
10.0

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