What users are saying about
1 Rating
123 Ratings
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100
123 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

SAP CRM

First try to understand the requirement and then you can build anything in SAP CRM with standard / non standard functionality. Whenever standard functionality cannot meet thebusiness needs, functional requirements are written by the business users and given to the APAP engineer to customize the product appropriately.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
SAP CRM
7.8
Customer data management / contact management
Custora
9.0
SAP CRM
8.0
Workflow management
Custora
8.0
SAP CRM
7.6
Territory management
Custora
8.0
SAP CRM
7.9
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
SAP CRM
7.8
Opportunity management
Custora
SAP CRM
6.9
Contract management
Custora
SAP CRM
8.3
Quote & order management
Custora
SAP CRM
7.8
Interaction tracking
Custora
SAP CRM
8.2
Channel / partner relationship management
Custora
SAP CRM
7.3

Customization

Custora
9.0
SAP CRM
7.9
Custom fields
Custora
9.0
SAP CRM
8.1
Custom objects
Custora
9.0
SAP CRM
8.5
API for custom integration
Custora
9.0
SAP CRM
7.5
Scripting environment
Custora
SAP CRM
7.6

Integrations with 3rd-party Software

Custora
9.0
SAP CRM
7.8
Marketing automation
Custora
9.0
SAP CRM
7.8
Compensation management
Custora
SAP CRM
7.8

Customer Service & Support

Custora
SAP CRM
7.6
Case management
Custora
SAP CRM
7.9
Call center management
Custora
SAP CRM
7.6
Help desk management
Custora
SAP CRM
7.3

Marketing Automation

Custora
SAP CRM
8.6
Lead management
Custora
SAP CRM
8.4
Email marketing
Custora
SAP CRM
8.8

CRM Project Management

Custora
SAP CRM
8.1
Task management
Custora
SAP CRM
8.3
Billing and invoicing management
Custora
SAP CRM
8.0
Reporting
Custora
SAP CRM
7.8

CRM Reporting & Analytics

Custora
SAP CRM
7.9
Forecasting
Custora
SAP CRM
7.9
Pipeline visualization
Custora
SAP CRM
7.6
Customizable reports
Custora
SAP CRM
8.2

Security

Custora
SAP CRM
8.3
Single sign-on capability
Custora
SAP CRM
8.0
Role-based user permissions
Custora
SAP CRM
8.6

Social CRM

Custora
SAP CRM
7.8
Social data
Custora
SAP CRM
7.8
Social engagement
Custora
SAP CRM
7.8

Platform

Custora
SAP CRM
7.8
Mobile access
Custora
SAP CRM
7.8

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

SAP CRM

  • If you have an SAP ERP system, you get out-of-the box data integration and can easily configure end-to-end business processes that span multiple systems.
  • While the core functionality is comparable to a lot of the other systems, SAP CRM is still one of the best solutions available for companies needing functionality like Trade Promotion Management, Market Development Funds, etc...
  • The system is highly customizable and can be easily configured / enhanced to work in a wide variety of scenarios.
Tom Leddy | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

SAP CRM

  • There is not much room for improvement, as SAP has recently launched SAP C4 HANA as the improved version of SAP CRM with added functionality.
  • SAP CRM has a little room for improvement in how efficient it is for users
  • SAP CRM's performance could be improved in terms of Orders to be searched in the backend, and the DB level has to be improved
Pradeep Bele | TrustRadius Reviewer

Likelihood to Renew

Custora

No score
No answers yet
No answers on this topic

SAP CRM

SAP CRM 9.0
Based on 4 answers
SAP's CRM is a very fast and effective tool. The ability to track things (credits, items, ect.) through CRM is vastly improved over the systems that I have used in the past. It is an incredble system, when it comes to pulling data that has been input back out. You can also run reports on anything in the system. This ability allows you the opportunity to print off reports and show them to customers so that they have a clear understanding of what you have been doing for them. In turn, this increases your value to your customers.
Aaron Norris | TrustRadius Reviewer

Usability

Custora

No score
No answers yet
No answers on this topic

SAP CRM

SAP CRM 9.0
Based on 1 answer
User friendly UI with [lots] of customization.
Huge patches depending on industry
Excellent support
Integration and security of data.
Reliability and availabilty of data.
Incresed ROI.
Anonymous | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

SAP CRM

SAP CRM 9.0
Based on 2 answers
Typically, requests do get resolved. Sometimes it does take a bit of explaining the issues but then SAP accepts then and provides a fix
Sebastian Jungels | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

SAP CRM

SAP CRM is a diversified, complex tool which can be customized to the company needs on many various levels. The main reason why a company could choose SAP CRM is to ensure all their needs are met in terms of a solution that can be adjusted to the processes within the organisation
Anonymous | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

SAP CRM

  • Longer implementation time when client needs customization in SAP CRM based on their custom business processes. That leads to longer ROI.
  • Proper training is key step to ROI on SAP CRM.
  • Out of box solution gives quick ROI. When client is implementing process first time & adapts SAP CRM provided solution in their organization.
Anonymous | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

SAP CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Add comparison