What users are saying about
1 Rating
3 Ratings
1 Rating
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Score 9 out of 100
3 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

ShipperHQ

ShipperHQ is almost too heavy-handed for our use case. We are only a single-origin shipper so we don't need the advanced functionality of multi-origin or drop-shipping. It is suited much better for organizations that have multiple origins or that use drop-ship facilities, or even a company managing multiple different eCommerce websites. We opted to go with it because of its great reviews, combined with less than stellar reviews of the competition.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
ShipperHQ
Customer data management / contact management
Custora
9.0
ShipperHQ
Workflow management
Custora
8.0
ShipperHQ
Territory management
Custora
8.0
ShipperHQ
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
ShipperHQ

Customization

Custora
9.0
ShipperHQ
Custom fields
Custora
9.0
ShipperHQ
Custom objects
Custora
9.0
ShipperHQ
API for custom integration
Custora
9.0
ShipperHQ

Integrations with 3rd-party Software

Custora
9.0
ShipperHQ
Marketing automation
Custora
9.0
ShipperHQ

Online Storefront

Custora
ShipperHQ
10.0
Website integration
Custora
ShipperHQ
10.0

eCommerce Business Management

Custora
ShipperHQ
8.1
Shipping
Custora
ShipperHQ
10.0
Custom functionality
Custora
ShipperHQ
6.1

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

ShipperHQ

  • It is easy to batch process orders.
  • It quickly calculates rates to compare.
  • It is easy to keep track of orders for future review.
Krisstina Hawks | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

ShipperHQ

  • The user interface is a little tricky. It is not as easy to navigate as other shipping apps.
  • I wish that ShipperHQ had the functionality to print shipping labels and manage shipments. We currently have to use a different third-party app for shipment management.
  • I would also like to see the option for adding shipping rules if shipping management was integrated.
Nick Hunter | TrustRadius Reviewer

Likelihood to Renew

Custora

No score
No answers yet
No answers on this topic

ShipperHQ

ShipperHQ 10.0
Based on 1 answer
I give ShipperHQ a 10/10 because the software does exactly what it says, and has a rock-solid support team to help get everything set up. The features are pretty easy to use and implement.
Anonymous | TrustRadius Reviewer

Usability

Custora

No score
No answers yet
No answers on this topic

ShipperHQ

ShipperHQ 8.0
Based on 1 answer
I'm not giving a 10/10 because I did need a little hand-holding to get through the initial setup. Overall, it's not that difficult to use once you understand how to apply custom dimensional rules.
Anonymous | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

ShipperHQ

ShipperHQ 10.0
Based on 1 answer
Their support is the primary reason I elected to purchase a premium. They helped a lot with the initial set up.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

ShipperHQ

USPS only allows you to use their services (obviously). It was sluggish and often offline. The shipsaver insurance saves us money. We had to guess shipping costs for items instead of entering their weights and sizes ahead of time. It integrates with our e-commerce site. Glad we have it now.
Krisstina Hawks | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

ShipperHQ

  • ShipperHQ is reliable and requires little to no maintenance, which for a small crew like ours is invaluable.
  • ShipperHQ also offers the option to display either retail shipping rates or our discounted rates to our customers. This is handy because we can display those discounted rates, which results in higher conversion and fewer abandoned carts due to high shipping costs.
  • One negative, however, is that since ShipperHQ lacks the ability to manage shipments, we have had to use another third party app which increases overhead.
Nick Hunter | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Custora Editions & Modules

Additional Pricing Details

ShipperHQ

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$250.00*

* hour

ShipperHQ Editions & Modules

Edition
Essentials Plan$100.001
Standard Plan$250.001
Pro Plan$400.001
Enterprisecall for pricing1
  1. month
Additional Pricing Details
Pricing may vary per platform as feature availability can vary per platform. For more information visit https://shipperhq.com/pricing.

Rating Summary

Likelihood to Recommend

Custora
9.0
ShipperHQ
8.7

Likelihood to Renew

Custora
ShipperHQ
10.0

Usability

Custora
ShipperHQ
8.0

Support Rating

Custora
ShipperHQ
10.0

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