What users are saying about
1 Ratings
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Top Rated
252 Ratings
1 Ratings
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Score 9 out of 100

Shopify

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Top Rated
252 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Shopify

Shopify is great for someone looking to become an affiliate marketer. They have multiple features to help you sell their product. I would say it is a little less appropriate for people who have limited web design experience. It can be a little confusing when you are first starting out. Overall though, I would say that it is easy to use.
Dan Hanna | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Shopify
Customer data management / contact management
Custora
9.0
Shopify
Workflow management
Custora
8.0
Shopify
Territory management
Custora
8.0
Shopify
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Shopify

Customization

Custora
9.0
Shopify
Custom fields
Custora
9.0
Shopify
Custom objects
Custora
9.0
Shopify
API for custom integration
Custora
9.0
Shopify

Integrations with 3rd-party Software

Custora
9.0
Shopify
Marketing automation
Custora
9.0
Shopify

Online Storefront

Custora
Shopify
8.7
Product catalog & listings
Custora
Shopify
9.0
Product management
Custora
Shopify
8.7
Bulk product upload
Custora
Shopify
8.0
Branding
Custora
Shopify
8.8
Mobile storefront
Custora
Shopify
9.1
Product variations
Custora
Shopify
8.4
Website integration
Custora
Shopify
8.8
Visual customization
Custora
Shopify
8.6
CMS
Custora
Shopify
8.5

Online Shopping Cart

Custora
Shopify
8.7
Abandoned cart recovery
Custora
Shopify
8.7
Checkout user experience
Custora
Shopify
8.8

Online Payment System

Custora
Shopify
9.5
eCommerce security
Custora
Shopify
9.5

eCommerce Marketing

Custora
Shopify
8.3
Promotions & discounts
Custora
Shopify
8.7
Personalized recommendations
Custora
Shopify
8.4
SEO
Custora
Shopify
7.8

eCommerce Business Management

Custora
Shopify
8.3
Multi-site management
Custora
Shopify
6.7
Order processing
Custora
Shopify
9.1
Inventory management
Custora
Shopify
8.9
Shipping
Custora
Shopify
8.7
Custom functionality
Custora
Shopify
8.1

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Shopify

  • Ease of Use - Very user friendly. Anyone can pick it up within a couple days and know how to do almost everything.
  • Great Customer Service - The help is excellent. Also, they have a huge community where people are happy to help.
  • Ton of Add-Ons - You can find a ton of add-ons and modules to use that can be installed by you. They don't require developers.
  • Inexpensive - Because it's easy to use and doesn't require a ton of developer time, it's so much cheaper to run.
Jeff Moriarty | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Shopify

  • Shopping cart is hard to customize and it's hosted by Shopify separately
  • Transaction fees can get high if you have a lot of transactions
  • To do any special customizations, you will need a developer and the platform is somewhat rigid with capabilities.
Scott Markman | TrustRadius Reviewer

Likelihood to Renew

Custora

No score
No answers yet
No answers on this topic

Shopify

Shopify 9.5
Based on 15 answers
Shopify continues to earn me money and attract new customers without becoming a burden to my business, so it only makes sense to stick with Shopify. After beginning with setting up stores for my other clients I became so happy with the platform I progressed to setting up a store for myself.
David Green | TrustRadius Reviewer

Usability

Custora

No score
No answers yet
No answers on this topic

Shopify

Shopify 10.0
Based on 3 answers
All the functionality needed for a basic store is extremely easy to manage. Though some deeper customization requires coding it doesn't hide the code from you and provides an abundance of developer resources.
David Green | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

Shopify

Shopify 10.0
Based on 3 answers
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
Paul Francis Jones | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Shopify

Shopify was the easiest to use for my client on the backend, which was a major incentive for them over the other platforms. It had all the features they needed, and ultimately they were able to manage everything in-house without needing to bring in a major developer or sacrificing features
Gary Gray | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Shopify

  • Shopify has allowed me to add more products than I could have ordered on my own with investment upfront. Their dropshipping apps and tools make it the perfect add on to any clothing businesses to get started with less investment up front.
  • Within Shopify's app store I was able to use an affiliate app to help track influencers and sales that originated from those influencers to drive more sales. This paid app returns 100x its original cost each month and serves as a significant revenue generator to our store's sales.
Nichole Pelaez | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Shopify

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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