What users are saying about
1 Rating
1 Rating
1 Rating
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Score 9 out of 100
1 Rating
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Score 10 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Sku Grid

Sku Grid does job very well at what it is supposed to do -- monitoring suppliers and syncing changes over to marketplaces. They have some features that are not as useful, like Buy Box Owner, but maybe in the future we will start using it.
John Guild | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Sku Grid
Customer data management / contact management
Custora
9.0
Sku Grid
Workflow management
Custora
8.0
Sku Grid
Territory management
Custora
8.0
Sku Grid
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Sku Grid

Customization

Custora
9.0
Sku Grid
Custom fields
Custora
9.0
Sku Grid
Custom objects
Custora
9.0
Sku Grid
API for custom integration
Custora
9.0
Sku Grid

Integrations with 3rd-party Software

Custora
9.0
Sku Grid
Marketing automation
Custora
9.0
Sku Grid

eCommerce Business Management

Custora
Sku Grid
9.3
Multi-site management
Custora
Sku Grid
10.0
Order processing
Custora
Sku Grid
7.0
Inventory management
Custora
Sku Grid
10.0
Custom functionality
Custora
Sku Grid
10.0

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Sku Grid

  • Monitoring price & stock change at a wide variety of suppliers, from Amazon to small stores.
  • Updating price & stock data at eBay just when the price was updated over at the supplier.
  • Letting us do a lot of customizations and configure repricing rules the way we want them to be.
John Guild | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Sku Grid

  • Custom support is the main issue -- they need more people.
John Guild | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Sku Grid

We have tried DSM Tool, AutoDS, Salefreaks -- they all seem very simple, but their functionality is simple as well, perhaps not enough for advanced users. Sku Grid has a sharp learning curve, but it is far more advanced and more reliable.
John Guild | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Sku Grid

  • While using it, we have increased the number of sales that we have over at eBay.
John Guild | TrustRadius Reviewer

Screenshots

Custora

Sku Grid

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Custora Editions & Modules

Additional Pricing Details

Sku Grid

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sku Grid Editions & Modules

Edition
200 Items$14.991
  1. per month
Additional Pricing Details

Rating Summary

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