What users are saying about
1 Ratings
184 Ratings
1 Ratings
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Score 9 out of 100
184 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Squarespace

Squarespace is perfect for a small to midsize business that wants a website that's easy to manage all on their own. An enterprise level company should definitely look toward other platforms to meet their needs, but Squarespace can be a great fit for many other businesses. The decision should be based on the features and functionality you need. Many businesses just need a website that's reliable, simple, and professional
Bryan Hume | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Squarespace
Customer data management / contact management
Custora
9.0
Squarespace
Workflow management
Custora
8.0
Squarespace
Territory management
Custora
8.0
Squarespace
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Squarespace

Customization

Custora
9.0
Squarespace
Custom fields
Custora
9.0
Squarespace
Custom objects
Custora
9.0
Squarespace
API for custom integration
Custora
9.0
Squarespace

Integrations with 3rd-party Software

Custora
9.0
Squarespace
Marketing automation
Custora
9.0
Squarespace

Security

Custora
Squarespace
8.9
Role-based user permissions
Custora
Squarespace
8.9

Platform & Infrastructure

Custora
Squarespace
8.3
API
Custora
Squarespace
8.0
Internationalization / multi-language
Custora
Squarespace
8.6

Web Content Creation

Custora
Squarespace
8.7
WYSIWYG editor
Custora
Squarespace
8.7
Code quality / cleanliness
Custora
Squarespace
8.6
Admin section
Custora
Squarespace
8.9
Page templates
Custora
Squarespace
9.1
Library of website themes
Custora
Squarespace
8.9
Mobile optimization / responsive design
Custora
Squarespace
9.2
Publishing workflow
Custora
Squarespace
7.9
Form generator
Custora
Squarespace
8.2

Web Content Management

Custora
Squarespace
7.4
Content taxonomy
Custora
Squarespace
8.2
SEO support
Custora
Squarespace
7.9
Bulk management
Custora
Squarespace
6.2
Availability / breadth of extensions
Custora
Squarespace
6.3
Community / comment management
Custora
Squarespace
8.2

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Squarespace

  • Very robust how-to and troubleshooting guides – if you're trying to do something specific, a quick google search will lead you to a writeup by Squarespace of exactly the issue you're trying to solve. Comparing this to competitors where you're more or less on your own, Squarespace makes you feel confident that you can make any change you'd want.
  • Well-designed template sites – you'd have to try very hard to create an ugly site when you've got such robust templates to work with. Plus design fundamentals like ample white space and color palettes are built in to the design process.
  • Lots of options – Squarespace has beautifully-designed add-ons that clients ask for (such as adding a dynamic map to their site which shows their shop's location). These options require no jury-rigging and dovetail with the design of the site.
  • Unbreakable web design – there is no way to break your site, unlike with competitors where you're trying to cobble together plug-ins to make your site function how you'd want it.
Anonymous | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Squarespace

  • The editing experience is VERY slow. Every time you switch in or out of an editor (page content, styles, etc), Squarespace takes 3-5 seconds to load, which is not a deal-breaker, but definitely annoying.
  • There's still no "real" way to set a background color on a given section. You can fake it by using a background image, which works, but what if you want a light background? Squarespace automatically makes the text white for any section, regardless of how bright the background is.
  • It's frustrating that Squarespace hasn't implemented some sort of variable system for fonts and colors. If you decide to change fonts or colors, you have to go around and update it in 50 million different places, which is a huge pain.
Andrew Folts | TrustRadius Reviewer

Likelihood to Renew

Custora

No score
No answers yet
No answers on this topic

Squarespace

Squarespace 10.0
Based on 4 answers
Unless our website requires significantly more functionality in the future, I can't see us terminating our contract
Emily Muhoberac | TrustRadius Reviewer

Usability

Custora

No score
No answers yet
No answers on this topic

Squarespace

Squarespace 10.0
Based on 3 answers
It's simple to use for someone who is really good with computers as well as those who are not. I've been using my personal squarespace for years and have also helped clients build a starting page which they are later able to manage theirselves.
Mandy Cramer | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

Squarespace

Squarespace 10.0
Based on 2 answers
Help is available directly from the back end and uses full sentence searching to find answers to questions others may have asked before. With a ton of articles and support questions documents, it is very likely that your question has been answered. If not each page has the ability to open a direct email to support. Each case has a number and can be followed. Responses are often quick and have links and directions clearly stated
Angela Skees | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Squarespace

The ease of use was a massive plus in Squarespace's side. I have limited knowledge of HTML and web development. Squarespace won simply because of its user-friendliness and the low barrier to entry when it comes to creating a good looking website. Every alternative that I looked at was either more expensive or required more knowledge than I possessed.
Anonymous | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Squarespace

  • My clients are very happy with the results they're getting from their websites.
  • They don't really manage the sites themselves, so can't really speak to the ease of use for them. However, I find it relatively easy to build good looking sites for them. This in turn makes it economical for them.
  • Making changes and updating their sites can be done relatively quickly. We can embed whatever elements they need, like video.
  • We can easily manage updates to their on-site SEO.
Robbin Block | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Squarespace

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Custora
9.0
Squarespace
8.8

Likelihood to Renew

Custora
Squarespace
10.0

Usability

Custora
Squarespace
10.0

Support Rating

Custora
Squarespace
10.0

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