What users are saying about
1 Ratings
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100
195 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.4 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Sugar Sell (SugarCRM)

If your organization has needs or requirements that it seems cannot be met by the industry leaders in CRM, I would urge you to talk to Sugar Sell (SugarCRM). They bent over backwards to work with different groups of people within our company to prove to them how committed they were to making the product work for us. It seamlessly integrates with our email and other applications we use frequently. And they helped us configure detailed reporting for our very complex sales territories and organizational structure.If you are looking for a very basic CRM tool that doesn't require much configuration, Sugar will still work for you, but you certainly have other options.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Sugar Sell (SugarCRM)
7.6
Customer data management / contact management
Custora
9.0
Sugar Sell (SugarCRM)
7.8
Workflow management
Custora
8.0
Sugar Sell (SugarCRM)
7.9
Territory management
Custora
8.0
Sugar Sell (SugarCRM)
7.6
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Sugar Sell (SugarCRM)
7.3
Opportunity management
Custora
Sugar Sell (SugarCRM)
8.4
Contract management
Custora
Sugar Sell (SugarCRM)
6.8
Quote & order management
Custora
Sugar Sell (SugarCRM)
7.8
Interaction tracking
Custora
Sugar Sell (SugarCRM)
7.0
Channel / partner relationship management
Custora
Sugar Sell (SugarCRM)
7.7

Customization

Custora
9.0
Sugar Sell (SugarCRM)
7.9
Custom fields
Custora
9.0
Sugar Sell (SugarCRM)
8.4
Custom objects
Custora
9.0
Sugar Sell (SugarCRM)
7.5
API for custom integration
Custora
9.0
Sugar Sell (SugarCRM)
7.9
Scripting environment
Custora
Sugar Sell (SugarCRM)
7.7

Integrations with 3rd-party Software

Custora
9.0
Sugar Sell (SugarCRM)
8.3
Marketing automation
Custora
9.0
Sugar Sell (SugarCRM)
7.8
Compensation management
Custora
Sugar Sell (SugarCRM)
8.8

Customer Service & Support

Custora
Sugar Sell (SugarCRM)
7.1
Case management
Custora
Sugar Sell (SugarCRM)
6.3
Call center management
Custora
Sugar Sell (SugarCRM)
7.9
Help desk management
Custora
Sugar Sell (SugarCRM)
7.2

Marketing Automation

Custora
Sugar Sell (SugarCRM)
7.5
Lead management
Custora
Sugar Sell (SugarCRM)
8.2
Email marketing
Custora
Sugar Sell (SugarCRM)
6.7

CRM Project Management

Custora
Sugar Sell (SugarCRM)
7.6
Task management
Custora
Sugar Sell (SugarCRM)
7.9
Billing and invoicing management
Custora
Sugar Sell (SugarCRM)
7.1
Reporting
Custora
Sugar Sell (SugarCRM)
7.6

CRM Reporting & Analytics

Custora
Sugar Sell (SugarCRM)
7.9
Forecasting
Custora
Sugar Sell (SugarCRM)
8.3
Pipeline visualization
Custora
Sugar Sell (SugarCRM)
7.4
Customizable reports
Custora
Sugar Sell (SugarCRM)
8.1

Security

Custora
Sugar Sell (SugarCRM)
8.8
Single sign-on capability
Custora
Sugar Sell (SugarCRM)
8.6
Role-based user permissions
Custora
Sugar Sell (SugarCRM)
8.9

Social CRM

Custora
Sugar Sell (SugarCRM)
8.8
Social data
Custora
Sugar Sell (SugarCRM)
8.8
Social engagement
Custora
Sugar Sell (SugarCRM)
8.8

Platform

Custora
Sugar Sell (SugarCRM)
7.1
Mobile access
Custora
Sugar Sell (SugarCRM)
7.1

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • Very easy to set up and configure reports among teams. Very customizable and allows me to build reports that illustrate how the team is performing.
  • Exporting granular reports into excel for in depth analysis and actionable measures.
  • Ability to mass upload lots of information and leads. Important for our team to import lots of information on prospecting clients.
Anonymous | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • The back-end programming (logical hooks) for advanced customizations could benefit from a more user-friendly interface
  • General layout could be improved by the addition of modern templates to customize the standard look and feel
  • Support communities could be further improved with the addition of videos on how to do specific configuration, modules.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Custora

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.2
Based on 26 answers
Our organization will continue to use Sugar as long as it remains cost effective and it addresses the majority of our needs. I will, however, recommend looking into other options once our needs increase and there is additional budget for some bigger named and more robust platform options. I feel if the application was friendlier to end users we would get better productivity as well.
Andrew Dunifer, MBA/MS MIS | TrustRadius Reviewer

Usability

Custora

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.3
Based on 2 answers
There's a learning curve associated with Sugar. Right away, it's not as easy as an out-of-the-box CRM. Once you learn how to use Sugar, the system fits what your needs are. With any other CRM, you'd be trying to figure out how your company can best fit the CRM. You don't want to change your business cycle for your CRM, the CRM should fit your business cycle.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Custora

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 10.0
Based on 1 answer
SugarCRM has never been down for us.
Peter Fletcher | TrustRadius Reviewer

Performance

Custora

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 10.0
Based on 1 answer
No response time issues ever. Very productive due to its ease of use.
Peter Fletcher | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 6.3
Based on 10 answers
Most of our support comes from the documentation on the SugarCRM web site. There is lots of documentation available, but sometimes, it takes a little time to find the piece that pertains to your system. The SugarCRM software has changed a lot over the years and documentation for all of the versions is still available on the web.
Tom Kreiner | TrustRadius Reviewer

In-Person Training

Custora

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 1 answer
We feel clasroom training is essential to ensure user adoption and buy-in. Video and on-line training courses gave their place but being in a classroom setting enables the Team to make any potential CRM issues visble right up front.
Peter Fletcher | TrustRadius Reviewer

Online Training

Custora

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 8.0
Based on 1 answer
Only part of an implemementation as noted previously.
Peter Fletcher | TrustRadius Reviewer

Implementation Rating

Custora

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 6 answers
Study, study, and study. Be prepared to train everyday until all processes are flowing nicely. The CRM is the elephant and figuring out where to take the first bite can be a challenge. But there is only one way to eat this elephant, one bite at a time. Systematic planning is very important.
Marc Prince | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Sugar Sell (SugarCRM)

GoldMine was an archaic platform. Adding custom fields was difficult. Reporting was horrible. Sugar CRM blows it out of the water. It's also easier to use and navigate. Having all of the data available from any browser is also a tremendous advantage compared to our private installation of GoldMine which required their software and a VPN connection.
Sid Haas | TrustRadius Reviewer

Scalability

Custora

No score
No answers yet
No answers on this topic

Sugar Sell (SugarCRM)

Sugar Sell (SugarCRM) 9.0
Based on 1 answer
Works from 2-300 Users in our experience.
Peter Fletcher | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Sugar Sell (SugarCRM)

  • Just one of our customized modules allowed us to automate multiple processes and saves us on average 500 man hours a year.
  • It allows each user to have a 360-degree view point of our databases at any given point.
  • Incorporating some of our onsite operational pieces within SugarCRM has given us the opportunity to reduce the number of places information is stored to one.
Jennifer Stewart | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Sugar Sell (SugarCRM)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Custora
9.0
Sugar Sell (SugarCRM)
7.7

Likelihood to Renew

Custora
Sugar Sell (SugarCRM)
8.2

Usability

Custora
Sugar Sell (SugarCRM)
8.3

Reliability and Availability

Custora
Sugar Sell (SugarCRM)
10.0

Performance

Custora
Sugar Sell (SugarCRM)
10.0

Support Rating

Custora
Sugar Sell (SugarCRM)
6.3

In-Person Training

Custora
Sugar Sell (SugarCRM)
9.0

Online Training

Custora
Sugar Sell (SugarCRM)
8.0

Implementation Rating

Custora
Sugar Sell (SugarCRM)
9.0

Scalability

Custora
Sugar Sell (SugarCRM)
9.0

Add comparison