What users are saying about
1 Ratings
1 Ratings
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Score 9 out of 100
2 Ratings
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Score 4 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Talisma Social CRM

If your company has a lot of data and needs a way to parse through it on a regular basis, Talisma is the software for you. If you want an easy to use system that has pretty graphics and a great user interface, look at other tools to see if you can find a better one.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Talisma Social CRM
5.6
Customer data management / contact management
Custora
9.0
Talisma Social CRM
8.0
Workflow management
Custora
8.0
Talisma Social CRM
6.0
Territory management
Custora
8.0
Talisma Social CRM
6.0
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Talisma Social CRM
3.0
Opportunity management
Custora
Talisma Social CRM
4.0
Contract management
Custora
Talisma Social CRM
4.0
Quote & order management
Custora
Talisma Social CRM
5.0
Interaction tracking
Custora
Talisma Social CRM
9.0
Channel / partner relationship management
Custora
Talisma Social CRM
5.0

Customization

Custora
9.0
Talisma Social CRM
6.3
Custom fields
Custora
9.0
Talisma Social CRM
9.0
Custom objects
Custora
9.0
Talisma Social CRM
8.0
API for custom integration
Custora
9.0
Talisma Social CRM
5.0
Scripting environment
Custora
Talisma Social CRM
3.0

Integrations with 3rd-party Software

Custora
9.0
Talisma Social CRM
3.5
Marketing automation
Custora
9.0
Talisma Social CRM
4.0
Compensation management
Custora
Talisma Social CRM
3.0

Customer Service & Support

Custora
Talisma Social CRM
4.7
Case management
Custora
Talisma Social CRM
3.0
Call center management
Custora
Talisma Social CRM
5.0
Help desk management
Custora
Talisma Social CRM
6.0

Marketing Automation

Custora
Talisma Social CRM
4.0
Lead management
Custora
Talisma Social CRM
5.0
Email marketing
Custora
Talisma Social CRM
3.0

CRM Project Management

Custora
Talisma Social CRM
6.0
Task management
Custora
Talisma Social CRM
7.0
Billing and invoicing management
Custora
Talisma Social CRM
4.0
Reporting
Custora
Talisma Social CRM
7.0

CRM Reporting & Analytics

Custora
Talisma Social CRM
5.7
Forecasting
Custora
Talisma Social CRM
5.0
Pipeline visualization
Custora
Talisma Social CRM
3.0
Customizable reports
Custora
Talisma Social CRM
9.0

Security

Custora
Talisma Social CRM
5.5
Single sign-on capability
Custora
Talisma Social CRM
2.0
Role-based user permissions
Custora
Talisma Social CRM
9.0

Social CRM

Custora
Talisma Social CRM
4.0
Social data
Custora
Talisma Social CRM
5.0
Social engagement
Custora
Talisma Social CRM
3.0

Platform

Custora
Talisma Social CRM
4.0
Mobile access
Custora
Talisma Social CRM
4.0

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Talisma Social CRM

  • Tracks information.
  • Sorts and categorizes data.
  • A lot of flexibility.
Anonymous | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Talisma Social CRM

  • Not easy to use.
  • Takes a lot of time to understand the basics.
  • Issues with data and lists.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Talisma Social CRM

Talisma is a little behind the times compared to the other competition on the market. It has most of the tools to be successful, but it takes some deep diving into the software to figure out exactly how to use each of these tools to get the job done on a daily basis.
Anonymous | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Talisma Social CRM

  • Positive: It has helped find new leads.
  • Positive: It has helped run reports.
  • Negative: It has taken a lot of time to manage.
Anonymous | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Talisma Social CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Custora
9.0
Talisma Social CRM
4.0

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