What users are saying about
1 Rating
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Score 9 out of 100
9 Ratings
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Score 9 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Technolutions Slate

Overall, [Technolutions] Slate has been an incredible CRM for our institution. It was easy to learn, and it does its job well. The ability for students to log back into a portal and see their application digitally has saved our staff a lot of time and effort. Previously, we had a web based application that didn't allow for applicants to be actively engaged in their application files and [Technolutions] Slate solved a real problem for us. It's affordable, intuitive and effective.
Ashley Watson | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Technolutions Slate
8.5
Customer data management / contact management
Custora
9.0
Technolutions Slate
8.8
Workflow management
Custora
8.0
Technolutions Slate
7.7
Territory management
Custora
8.0
Technolutions Slate
9.9
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Technolutions Slate
8.4
Opportunity management
Custora
Technolutions Slate
5.3
Contract management
Custora
Technolutions Slate
10.0
Interaction tracking
Custora
Technolutions Slate
9.9
Channel / partner relationship management
Custora
Technolutions Slate
7.7

Customization

Custora
9.0
Technolutions Slate
7.4
Custom fields
Custora
9.0
Technolutions Slate
7.4
Custom objects
Custora
9.0
Technolutions Slate
8.0
API for custom integration
Custora
9.0
Technolutions Slate
7.0
Scripting environment
Custora
Technolutions Slate
7.4

Integrations with 3rd-party Software

Custora
9.0
Technolutions Slate
8.6
Marketing automation
Custora
9.0
Technolutions Slate
8.1
Compensation management
Custora
Technolutions Slate
9.0

Customer Service & Support

Custora
Technolutions Slate
7.2
Case management
Custora
Technolutions Slate
6.7
Call center management
Custora
Technolutions Slate
7.4
Help desk management
Custora
Technolutions Slate
7.4

Marketing Automation

Custora
Technolutions Slate
8.7
Lead management
Custora
Technolutions Slate
9.1
Email marketing
Custora
Technolutions Slate
8.4

CRM Project Management

Custora
Technolutions Slate
7.4
Task management
Custora
Technolutions Slate
8.7
Billing and invoicing management
Custora
Technolutions Slate
6.0
Reporting
Custora
Technolutions Slate
7.3

CRM Reporting & Analytics

Custora
Technolutions Slate
9.1
Forecasting
Custora
Technolutions Slate
8.7
Pipeline visualization
Custora
Technolutions Slate
9.3
Customizable reports
Custora
Technolutions Slate
9.3

Security

Custora
Technolutions Slate
8.4
Single sign-on capability
Custora
Technolutions Slate
7.5
Role-based user permissions
Custora
Technolutions Slate
9.4

Social CRM

Custora
Technolutions Slate
8.0
Social data
Custora
Technolutions Slate
7.9
Social engagement
Custora
Technolutions Slate
8.1

Platform

Custora
Technolutions Slate
8.6
Mobile access
Custora
Technolutions Slate
8.6

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Technolutions Slate

  • Being able to create a standard communications flow to/from applicants.
  • Very intuitive interface.
  • Query functions are fairly robust, but easy for end-users to use.
Michele Thibodeau | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Technolutions Slate

  • It could provide more ways to communicate, such as direct message or instant message if students are online.
  • It could insert tutorials within the app, so that if you don't understand something you could have easy access to help.
Anonymous | TrustRadius Reviewer

Usability

Custora

No score
No answers yet
No answers on this topic

Technolutions Slate

Technolutions Slate 10.0
Based on 1 answer
It's incredibly usable and easy to figure out. It's modern and does exactly what we need for it to do
Ashley Watson | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

Technolutions Slate

Technolutions Slate 9.0
Based on 1 answer
While I do wish they had actual representatives that we able to come to you for trainings for implementation and new users, I understand that a big draw is the money that is saved by instead investing in knowledgebase, which is it's online tutorials for different functions of Slate.
Ashley Watson | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Technolutions Slate

BLOWS THEM OUT OF THE WATER
Iliana Hernandez | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Technolutions Slate

  • It improved communication tremendously
  • It saved some administrative processing issue
  • Down side is that it takes time to understand that outdated admin console
Anonymous | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Technolutions Slate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Custora
9.0
Technolutions Slate
8.7

Usability

Custora
Technolutions Slate
10.0

Support Rating

Custora
Technolutions Slate
9.0

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