What users are saying about
1 Ratings
2 Ratings
1 Ratings
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Score 9 out of 100
2 Ratings
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Score 9 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Thryv

Any social media marketing job, website development, email campaigns, or training schedule. It is less appropriate to be used for the day of use.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Thryv
Customer data management / contact management
Custora
9.0
Thryv
Workflow management
Custora
8.0
Thryv
Territory management
Custora
8.0
Thryv
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Thryv

Customization

Custora
9.0
Thryv
Custom fields
Custora
9.0
Thryv
Custom objects
Custora
9.0
Thryv
API for custom integration
Custora
9.0
Thryv

Integrations with 3rd-party Software

Custora
9.0
Thryv
Marketing automation
Custora
9.0
Thryv

Email & Online Marketing

Custora
Thryv
5.7
Landing pages
Custora
Thryv
10.0
Mobile optimization
Custora
Thryv
1.0
Email deliverability reporting
Custora
Thryv
6.0

Lead Management

Custora
Thryv
5.5
Data quality management
Custora
Thryv
4.0
Automated sales alerts and tasks
Custora
Thryv
7.0

Campaign Management

Custora
Thryv
9.0
Calendaring
Custora
Thryv
8.0
Event/webinar marketing
Custora
Thryv
10.0

Social Media Marketing

Custora
Thryv
7.0
Social sharing and campaigns
Custora
Thryv
10.0
Social profile integration
Custora
Thryv
4.0

Reporting & Analytics

Custora
Thryv
5.0
Dashboards
Custora
Thryv
9.0
Standard reports
Custora
Thryv
4.0
Custom reports
Custora
Thryv
2.0

Platform & Infrastructure

Custora
Thryv
5.5
Role-based workflow & approvals
Custora
Thryv
6.0
Customizability
Custora
Thryv
5.0

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Thryv

  • Website design
  • Mailing list subscribers
Anonymous | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Thryv

  • Price is high.
  • It takes a while to get any customer service assistance.
Anonymous | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

Thryv

Thryv 8.0
Based on 1 answer
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Thryv

Thryv was more user-friendly and cost-effective for the services it provides.
Anonymous | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Thryv

  • We have grown our mailing list substantially.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Thryv

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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