What users are saying about
1 Ratings
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Score 9 out of 100
4 Ratings
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Score 6.8 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

TrueCommerce Nexternal

If you want to sell online and need a platform, you should select Nexternal. If it is within your budget and you want to have success, Nexternal is the way to go. Since switching to Nexternal from Kreck, our online sales have more than tripled!
Kielly Lewis | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
TrueCommerce Nexternal
Customer data management / contact management
Custora
9.0
TrueCommerce Nexternal
Workflow management
Custora
8.0
TrueCommerce Nexternal
Territory management
Custora
8.0
TrueCommerce Nexternal
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
TrueCommerce Nexternal

Customization

Custora
9.0
TrueCommerce Nexternal
Custom fields
Custora
9.0
TrueCommerce Nexternal
Custom objects
Custora
9.0
TrueCommerce Nexternal
API for custom integration
Custora
9.0
TrueCommerce Nexternal

Integrations with 3rd-party Software

Custora
9.0
TrueCommerce Nexternal
Marketing automation
Custora
9.0
TrueCommerce Nexternal

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

TrueCommerce Nexternal

  • Nexternal's customer service is the best in the business. Each account comes with a dedicated account rep who answers the phone when you call, and personally replies to your emails within a very reasonable time - sometimes within minutes!
  • Nexternal is consistently improving their platform with added tools and 3rd party integrations for everything from social sharing and email campaign management to search optimization tools and automatic product feed integrations such as Amazon.
  • Nexternal offers site security and PCI compliance out of the box. There is no need for an additional SSL, nor do you need to worry about the security of your clients' personal information.
  • Nexternal is scalable and grows with your business. We have more than a handful of clients who have been with Nexternal for more than 10 years. In web-speak, that's like 50 years!
  • The Nexternal shopping cart template can be customized to create a consistently branded experience from your home page throughout the entire shopping process.
  • Nexternal offers a host of API and XML toolsets that allow clients to sync data between their ecommerce platform and most any other third party platform, thereby coordinating the operations of your business and cutting down on management time.
Katie Partridge | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

TrueCommerce Nexternal

  • Nexternal needs a POS system that enables you to swipe credit cards. We switched to a different system because this was a limitation of Nexternal. At the point of purchase we used to have to write everything down and enter in later.
  • The shipping functionality is extremely basic. The shipping address check for each state never worked properly. Also, with our new system, the woman who does the compliance can pull all reports per state out of it. Nexternal does not have that capability.
Stephanie Barnett | TrustRadius Reviewer

Likelihood to Renew

Custora

No score
No answers yet
No answers on this topic

TrueCommerce Nexternal

TrueCommerce Nexternal 8.5
Based on 3 answers
I'm so happy with Nexternal I don't see myself using any other platform. We currently only use Nexternal for our web store, but we are looking to expand into the tasting rooms and offer mobile points of sale.
Kielly Lewis | TrustRadius Reviewer

Usability

Custora

No score
No answers yet
No answers on this topic

TrueCommerce Nexternal

TrueCommerce Nexternal 9.0
Based on 2 answers
Nexternal has been around for over a decade - they may have defined the ecommerce admin panel. That said, they could stand to update it a bit - adding more drag and drop functionality and integrating a more comprehensive CMS allowing your home page to be part of your ecommerce website.
Katie Partridge | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

TrueCommerce Nexternal

TrueCommerce Nexternal 10.0
Based on 4 answers
Doreen and Lanette are my lovely ladies. They are always available and do whatever they can to make sure I am taken care of. They have always been there for me and I know they will always be there for me.
Kielly Lewis | TrustRadius Reviewer

Implementation Rating

Custora

No score
No answers yet
No answers on this topic

TrueCommerce Nexternal

TrueCommerce Nexternal 10.0
Based on 2 answers
I had help from start to finish. Doreen, my rep, was very patient, concise, clear, and she has always had the answers I need. Setting up your store is time consuming at first, but with the support system that Nexternal offers, it is painless.
Kielly Lewis | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

TrueCommerce Nexternal

Nexternal is a much more basic system in terms of an OMS system but it has much more limitations compared to Submerse. Submerse however is a newer products with a ton of glitches and terrible reporting methods. If Nexternal created a POS system and revamped their shipping capabilities, I would choose Nexternal.
Stephanie Barnett | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

TrueCommerce Nexternal

  • Because we are a development team who focuses on integrating Nexternal with our clients' sites, we can't speak to specific ROI or conversions, however, the length of time our clients stick with Nexternal says it all - in an industry where there are no shortage of choices in platforms, we have rarely ever moved a client from Nexternal to another platform. Instead, the vast majority of our clients who use Nexternal now either started off with the platform or moved to Nexternal from a less-than platform. We have clients who have been with Nexternal for over a decade, and that's really saying something.
  • In the 10+ years that we have worked with Nexternal we have developed a solid relationship that is built solely on trust. We don't get any commission for referring customers to their site, nor do they receive any commission for sending customers our way. We work together because we enjoy it and we know that the other is dependable and worthwhile.
Katie Partridge | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

TrueCommerce Nexternal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Custora
9.0
TrueCommerce Nexternal
9.2

Likelihood to Renew

Custora
TrueCommerce Nexternal
8.5

Usability

Custora
TrueCommerce Nexternal
9.0

Support Rating

Custora
TrueCommerce Nexternal
10.0

Implementation Rating

Custora
TrueCommerce Nexternal
10.0

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